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Travel Appeal company profile february 2016

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Travel Appeal company profile february 2016

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Travel Appeal company profile february 2016

  1. 1. Simplifying the Travel Industry
  2. 2. INTELLIGENCE BEYOND DATAWE SIMPLIFY THE TRAVEL INDUSTRY A BETTER TRAVEL EXPERIENCE WE ENABLE TRAVEL COMPANIES TO PROVIDE EXCEPTIONAL EXPERIENCES
  3. 3. WHAT HOW WHY INTELLIGENT APPS FOR THE TRAVEL INDUSTRY INTELLIGENCE BEYOND DATA USEFUL INSIGHT ON TOP OF GREAT TECHNOLOGY A BETTER TRAVEL EXPERIENCE COMPANIES WILL - KNOW AND UNDERSTAND THEIR CLIENTS, - INCREASE REPUTATION AND REVENUE - PROVIDE EXCEPTIONAL EXPERIENCES
  4. 4. 321 ENGINE & ALGORITHM DATA FROM TERRITORIES & 3RD-PARTY APPLICATIONS TRAVEL APPEAL DEVELOPED BUSINESS INTELLIGENCE APPS FOR TRAVEL INDUSTRY THE ENGINE ANALYSES HUGE AMOUNTS OF DATA IN REAL TIME:
 - REPUTATION & SENTIMENT - CONTEXTUAL DATA FROM TERRITORIES - DATA FROM 3RD-PARTY SERVICES INTELLIGENCE BEYOND DATA
  5. 5. DATA SOURCES GUESTREPUTATION CHANNELS WEB&SOCIAL CHANNELS Web Blog CONTEXTUAL DATA Weather, Prices, Events, etc.. 3rd Party-App
  6. 6. PROBLEM THERE ARE BILLIONS OF TRAVEL RELATED DATA OUT THERE, BUT GETTING USEFUL INSIGHT OUT OF THEM IS AN EXTREMELY DIFFICULT TASK FOR COMPANIES. SOLUTION WE GATHER AND ANALYZE DATA FROM DESTINATIONS AND BUILD CLEVER APPS WHICH PROVIDE REAL TIME ACTIONABLE INSIGHTS TO EVERY SINGLE BUSINESS IN THE TRAVEL INDUSTRY. ? !
  7. 7. PRODUCT LINEUP HOTEL HOTEL GROUPS B&B HOSPITALITY DMOs DESTINATIONS MUSEUM GROUPS MUSEUMS MUSEUMSRESTAURANTS GROUPS RESTAURANTS
  8. 8. Dashboard My Dashboard + New Dashboard Post & Reviews Analysis Prices 6 26 4 Find Report Tips Task Index 79/100 -0.3% Compared to previous week Borgo Brufa SPA Resort TAI Score Borgo Brufa SPA Resort EsportaEmail Most talked-about topics by your guests Sentiment 50% Breakfast Sentiment 50% Food Sentiment 20% GiftSentiment 50% Restaurant Sentiment 10% PlaceSentiment 50% Dishes Sentiment 50% Staff Sentiment 50% View Unread Reviews With average sentiment of 62% 6 Negative to Reply 29-4 Compared to Previous Week Hot Country 10 Reviews in the last month Sentiment -2 Compared to Previous Week 87% hola Positive Trends WiFi Dinner Concierge 107 48 25 Topic Mentions Negative Trends Bed Pool Reception 15 8 5 Topic Mentions Suggested Price for Mon. 17th October +25€ compared to your hotel price on Booking.com 120€ 140€130€120€110€100€90€80€ 120€ 87/100 Reputation 82/100 Reputation 71/100 Reputation 3266 Community Social -2 Compared to previous week 14 new users Facebook Twitter Instagram 9 3 2 Add new widget+ Mar 29, 2015-Apr 28, 2015 HOSPITALITY
  9. 9. RESTAURANTS
  10. 10. MUSEUMS
  11. 11. INTELLIGENCE REAL TIME SYSTEM
  12. 12. ACTIONABLE INSIGHTS
  13. 13. The number of german people who are reviewing and talking about your hotel on social media is increasing, but your website doesn't have german translations yet… It’s time to work on this!
  14. 14. During the last 3 months, your russian guests who travelled with their partner, increased by 24%. They love your localization near shopping district. Have you thought to increase promotions for such specific market?
  15. 15. Two of your competitors Hotel *** & *** increased their average prices for Thu 12 March and both have a lower Reputation Score than you… double check your prices!
  16. 16. The increase on kindness of your staff in the last 2 months resulted in a better satisfaction of your guests, especially french guests who travelled with their families. Well done!
  17. 17. Destinations Report DESTINATIONS
  18. 18. Jazz Festival produced a 13% better sentiment compared to other events in first quarter 2015, increasing the reputation of The Destination by 22% and also hotels average prices go up by 15%.
  19. 19. In the last three months, canadian tourists are growing and seem to be generally more satisfied by services offered in your destination. On the other hand they complain that is very difficult to find Free Wi-Fi in hotels and restaurants.
  20. 20. INTELLIGENCE BEYOND DATA. 1 BEYOND ANALYTICS 2 BEYOND REPUTATION
  21. 21. ANALYTICS MEANINGFUL DATA ABOUTMY INDUSTRY DIGITAL ECOSYSTEM CONTENT STRATEGY HOW YOU COMMUNICATE BEYOND ANALYTICS FROM ANALYTICS TOANSWERS JUST DATA A LOT OF DATA…
  22. 22. DIGITAL ECOSYSTEM CONTENT STRATEGY CONVERSATIONS WEB & SOCIAL REPUTATION (REVIEWS) ANSWERS TAILOR MADE FOR EACH BUSINESS MEANINGFUL DATA ABOUTMY INDUSTRY Actionable insights Useful tips, Clever suggestions Clear trends about you and your competitors JUST DATA A LOT OF DATA…
  23. 23. CONVERSATIONS WEB & SOCIAL REPUTATION (REVIEWS) DIGITAL ECOSYSTEM CONTENT STRATEGY REPUTATION HOW YOU COMMUNICATE BEYOND REPUTATION FROMREPUTATION TOAPPEAL
  24. 24. DIGITAL ECOSYSTEM CONTENT STRATEGY CONVERSATIONS WEB & SOCIAL REPUTATION (REVIEWS) APPEAL
  25. 25. TRAVEL APPEAL WAS BORN IN H-FARM FIRST MEETING WITH CORE TEAM TRAVEL APPEAL ENGINE V.1.0 WAS LIVE! AND WE START SELLING DATA AND ANALYSIS BASED ON OUR ALGORITHM INDEX v0.9b WAS LIVE AND WE OPEN THE BETA TEST PROGRAM WE LAUNCH INDEX1.0 AND WE START TO SELL UNICREDIT BANK SIGN A DEAL TO USE OUR SCORE, RESELL INDEX TO THEIR CLIENTS, AND ACQUIRE 10% OF TRAVEL APPEAL 22/11/2013 01/09/201430/01/2014 01/12/2014 30/01/2015 WE START SELLING IN EU+UK MARKET INDEX2.0b BASED ON PAAS TECHNOLOGY READY DESTINATION1.0 IS READY! WE ROLL OUT AN INDEX1.5 MAJOR UPDATE AND WE START WORKING TO INDEX2.0 WE START WORKING WITH BESTWESTERN ITALIA & Sì HOTELS WE START WORKING WITH STARHOTELS DESTINATION0.9b WAS LIVE AND WE SIGN A DEAL WITH LUGANO TOURISM BOARD 15/01/2016 31/10/201530/12/2015 30/10/2015 30/09/2015 30/05/2015 30/03/2015 WE SIGN AN AGREEMENT WITH AIRBNB ITALY FOR GIVING A SPECIAL EDITION OF INDEX TO ALL THEIR “SUPER-HOSTS” TRAVEL APPEAL WAS CHOSEN BY MINISTRY OF TOURISM OF ITALY TO MONITOR SOCIAL ACTIVITY AND REPUTATION OF THE MOST IMPORTANT ITALIAN MUSEUMS WE CHANGE BUSINESS MODEL AND THE BASIC VERSION OF INDEX WILL BECOME FREE FIRST RELEASE OF THE MOBILE EXPERIENCE AND OF A NEW VERSION OF SEMANTIC ENGINE & MACHINE LEARNING PLATFORM STARTING TO INTEGRATE 3RD-PARTY WIDGET & DATA INDEX2.0 FULL RELEASE INDEX2.0 MOBILE APP IOS/ANDROID 04/11/2015 January 2016 INDEX 2.0 READY, INDEX MUSEUM READY January 2016 February 2016January 2016 May 2016 Late May 2016March 2016 Destinations 2.0!Museum
  26. 26. VENUES MONITORED: FACTS & NUMBERS 2.700 FREE USERS 420 BNB, HOTEL & RESTAURANTS CLIENTS 10 PARTNERS & RESELLERS 6 DMO & TERRITORIES CLIENTS 39 MUSEUMS CLIENTS Q1 2015WE START SELLING IN: 150K updated 24.02.2016
  27. 27. SUCCESS STORIES
  28. 28. FROM 0TO 100TRAVEL APPEAL INDEX SCORE Unicredit is one of the most important italian and european bankS. By acquiring part of Travel Appeal's equities, it has started selling our tools and nowadays TAI Score is used by Unicredit as a credit rating parameter to evaluate businesses health in travel industry. Success Story
  29. 29. The Italian Ministry for Tourism and Culture chose Travel Appeal to build a tool which goal is to monitor web sentiment and satisfaction about the 20 Italian national museums. Travel Appeal created "Travel Appeal for Museums": it's the first time a national tourism board adopts a tool to analyse the digital appeal of its cultural attractions. Success Story
  30. 30. Lugano District's Tourism Board is currently using Destinations by Travel Appeal to analyze tourist appeal and reputation for its own territory. Thanks to Travel Appeal's analysis, new destination marketing strategies will take place. Success Story
  31. 31. During the challenge to become the European Capital of Culture for 2019, Travel Appeal collected and published big data related to the 6 cities running for the title, showing highlights and trends. The analysis was so accurate, Travel Appeal anticipated the final winner: Matera. EUROPEAN CAPITAL OF CULTURE 2019 Success Story
  32. 32. simplicity is the ultimate sophistication ”“
  33. 33. MIRKO LALLI Founder & CEO ALESSIO SCHIAVELLI CTO PASQUALE STROIA Analyst MARIO ROMANELLI Creative Director GIULIO MURATORI Senior Project Manager FAUSTO MAGLIA Business Developer MARCO BRONZI INDEX Product Manager GIANNI BECONCINI Inbound Marketing Manager FRANCESCO TERZINI UX Manager @mkl @a_schiavelli @pasqualestroia @fterzini @giuliomura @marcobronzi @giannibeconcini @faustomag @identitag CORE TEAM
  34. 34. TECH TEAM MATTEO SPAMPANI Software Engineer EDGAR GOMEZ Back-end developer Solutions Architect JACOPO CAPPELLI MKTG TEAM VINCENZO RIZZA Front-end developer ALBERTO BINI Front-end developer Natural Language Engineer LORENZO DE MATTEI GIULIA MANTENUTO Event & Communication Manager @magiuliama LEONARDO PIRAS Strategic Marketing @pirassic
  35. 35. ADVISORS / INVESTORS GIANCARLO CARNIANI Hotel Manager and founder of BTO - Buy Tourism Online RICCARDO DONADON H-Farm Founder & Chairman ROBI VELTRONI Hotel manager and officinaturistica.it owner ROBERTO BONANZINGA MASSIMILIANO VENTIMIGLIA Head of Investment Division at H-FARM & Co-founder and Investment Partner at InReach Ventures H-ART CEO & Founder EFRAT JUDOVITS Business Development & Innovation at Playtech (former Deloitte, Xcuse, Ernst & Young) it.linkedin.com/in/giancarlo-carniani-94a077a it.linkedin.com/in/rdonadon it.linkedin.com/in/robiveltroni uk.linkedin.com/in/bonanzinga it.linkedin.com/in/massimilianoventimiglia il.linkedin.com/in/efrat-judovits-480b708
  36. 36. www.travelappeal.com info@travelappeal.com

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