Saipan Tourism   A Holistic ViewSaipan Tourism Summit on Oct. 30, 2012                            Dr. Miriam Leis         ...
Have you ever been a tourist?Dr. Miriam Leis   http://mjsleis.wordpress.com/   Tourism Summit on Oct. 30, 2012
Characteristics of a Tourist                  Going to a place other than their usual environment                  (foreig...
What can Saipan offer?       Relaxing beaches               Water sports             Sports adventure                  Cul...
Tourists invest their (free) time and money                  There are many competing potential destinations              ...
Factors for choosing a tourist destination                  • Advertisement and the credibility of ads                  • ...
Where would you rather go?Dr. Miriam Leis    http://mjsleis.wordpress.com/   Tourism Summit on Oct. 30, 2012
Who is visiting Saipan?                           Why not Europe?Dr. Miriam Leis     http://mjsleis.wordpress.com/   Touri...
A Tourist’s Pyramid of Needs (based on Maslow)                                       A                                    ...
What do you need to make tourists feel good?                  • A clean and nice environment                    (clean str...
Anything else?Dr. Miriam Leis     http://mjsleis.wordpress.com/   Tourism Summit on Oct. 30, 2012
Benefits of Tourism                  • Jobs (direct and indirect benefits)                  • Income and wealth of local b...
What we can do!Dr. Miriam Leis      http://mjsleis.wordpress.com/   Tourism Summit on Oct. 30, 2012
What can we do on Saipan?                  • Keeping our islands clean!                  • Protecting the eco-system of th...
Contribution of Children and Youth                                                                               Teaching ...
Other ideas?Dr. Miriam Leis    http://mjsleis.wordpress.com/   Tourism Summit on Oct. 30, 2012
Global trends related to tourism                  • Increase of older tourists                  • Environmental considerat...
Steps to start with                    Keep our islands clean and safe                      Protecting our environment    ...
What can we do for Tourism?     What can we do for the CNMI?Dr. Miriam Leis   http://mjsleis.wordpress.com/   Tourism Summ...
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Saipan Tourism A Holistic View

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Presentation at Saipan Tourism Summit on Oct. 30, 2012

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Saipan Tourism A Holistic View

  1. 1. Saipan Tourism A Holistic ViewSaipan Tourism Summit on Oct. 30, 2012 Dr. Miriam Leis http://mjsleis.wordpress.com
  2. 2. Have you ever been a tourist?Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  3. 3. Characteristics of a Tourist Going to a place other than their usual environment (foreign town, city, country) Staying for a limited amount of time (not more than a year) Requiring food, lodging etc. at their destination (spending money) Going to other places for leisure, experience, business, culture, culinary, education etc.Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  4. 4. What can Saipan offer? Relaxing beaches Water sports Sports adventure Culture Diving NatureDr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  5. 5. Tourists invest their (free) time and money There are many competing potential destinations (incl. staying home) People have different reasons and expectations about their traveling/tourist activities The tourist destination should not be too strange (culture shock) but also not too similar to their own environment (why go away then?) It can be a risk of getting disappointedDr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  6. 6. Factors for choosing a tourist destination • Advertisement and the credibility of ads • Recommendation of friends and colleagues • Value for money • Logistics and lodging possibilities • Attractions, culture, desires • Visa and entry regulations • Safety, security, societal and geopolitical issues • Environmental considerationsDr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  7. 7. Where would you rather go?Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  8. 8. Who is visiting Saipan? Why not Europe?Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  9. 9. A Tourist’s Pyramid of Needs (based on Maslow) A lasting positive experience Added value hospitality Relaxation, fun, experience Safety, security, healthy environment Food, water, shelter, energy, sanitationDr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  10. 10. What do you need to make tourists feel good? • A clean and nice environment (clean streets, beaches etc.) • Safety (no crime, safe environment, beaches etc.) • Reliable and affordable transport (airplane, ships, buses, taxis, rented cars, bikes etc.) • Attractions for different desires (relaxing, adventure, fun, culture, education) • Friendliness, hospitality and understanding of different cultures • An experience that has been worth the investmentDr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  11. 11. Anything else?Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  12. 12. Benefits of Tourism • Jobs (direct and indirect benefits) • Income and wealth of local business • Learning about other cultures and your own culture • Meeting new people from around the world • Improvement of infrastructure (roads, beaches, parks, culture, markets etc.) • Ecological and heritage conservation through eco-tourism (tourists want to enjoy nature & culture) • Tourists will be happyDr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  13. 13. What we can do!Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  14. 14. What can we do on Saipan? • Keeping our islands clean! • Protecting the eco-system of the CNMI • Education about other countries and cultures • Creating jobs (e.g. in tourism and business to eliminate crime) • Educational opportunities (e.g. tourist professions) • Living and sharing our cultures • Friendliness and respectDr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  15. 15. Contribution of Children and Youth Teaching traditional Singing and Explaining arts and Play and dance CNMI culture, handicraft activities performances history and with tourist wildlife children Environmental School projects projects for the museum Organizing Educational fun and sporting Exchange events programsDr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  16. 16. Other ideas?Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  17. 17. Global trends related to tourism • Increase of older tourists • Environmental considerations • Budget considerations due to economic slow down • Increase in security concerns • Customization/personalization/diversity of interests • Geopolitical/societal/cultural considerations • Rising prices (fuel, food etc.)Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  18. 18. Steps to start with Keep our islands clean and safe Protecting our environment Respecting other cultures and our own culture Giving our tourists positive memories Telling others how nice it is (advertisement)Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  19. 19. What can we do for Tourism? What can we do for the CNMI?Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012

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