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Perfect Storm Fundraising


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Two-thirds of crowdfunding campaigns fail.

Yet Charidy’s nonprofit clients have a 99% success rate of hitting their fundraising goals and have collectively raised over $500,000,000 from hundreds of thousands of donors.

How does that work? And is your organization up to the challenge?

Jess Quarello and Miriam Brosseau of Charidy offer a sneak peek into Charidy's process and what makes organizations so successful with this unique, disruptive model of fundraising.

Published in: Government & Nonprofit
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Perfect Storm Fundraising

  1. 1. Perfect Storm Fundraising Presented by Jess Quarello and Miriam Brosseau 10.4.18
  2. 2. Hi there!
  3. 3. Agenda ● What is perfect storm fundraising? ● Case stories ● Why campaigns fail ● About Charidy ● Questions and next steps
  4. 4. Two-thirds of crowdfunding campaigns fail. Our answer? Don’t crowdfund. Create a perfect storm.
  5. 5. Charidy’s unique model of high-urgency, high-impact, high-energy campaigns that brings together the whole community around a cause. What is “perfect storm fundraising”? (Or: not your average crowdfunding campaign.) ● Energize every level of donor - matchers to small gifts ● Taps every communication channel with a sharp story ● Tap social networks with ambassadors ● Increase urgency with a limited time frame
  6. 6. A SUCCESS RATE OF 99.9% 55 International GIVING DAYS $490.8 MILLION RAISED 2,536+ Completed Campaigns 45% Increase in Donations Inspired 35% First Time Donors
  7. 7. Self-assess! On a scale of 1-5, how would you rate your organization on: 1. The focus of your brand identity & narrative 2. Ability to orchestrate effective marketing 3. Strength of leadership 4. Value of your social equity (Of course, all of these are intertwined and work best together.) Organizations that succeed with Charidy typically demonstrate at least 2 of these 4 before the start of the campaign.
  8. 8. Case Study #1: Brand Identity Access Inc.
  9. 9. ● Access INC. : Organization with a focused brand identity & narrative for the social impact space Access INC. Case Study
  10. 10. Case Study #2: Effective Marketing Lamplighters
  11. 11. ● Lamplighters: Orchestrated effective marketing
  12. 12. Case Study #3: Strong Leadership Girls Health Ed
  13. 13. ● Girls Health: Strong leadership within the organization
  14. 14. Case Study #4: Valuable Social Equity Exodus Cry
  15. 15. ● Exodus Cry: Organization has valuable social equity
  16. 16. Why do campaigns fail? ● Org. does not follow the guidance of their Campaign Manager ● Leadership Issues ● Lack of Commitment A campaign is a partnership. In it together, trusting the process, we can all succeed.
  17. 17. STEP SUCCESS PROGRAM - up to 15% The Charidy Experience Get to Know You Our team will gain an understanding of your key fundraising and community engagement objectives and the respective roles of the staff working within your organization’s’ advancement and marketing department. Goal Setting Analysis We will send you a detailed online questionnaire known as the Charidy Vetting Checklist. Project Plans and Resources Following our strategy sessions, our team will craft a project plan with a timeline of key tasks and activities. This is a step by step guide to help you prepare for and execute your Giving Day. The project plan will be supported with a variety of resources and templates
  18. 18. Project Management Through a mix of face to face and web based sessions, we will ensure your team is on track at every step of the way. Major Gift Coaching Our experienced consultants will coach your team on how to approach Major Donors with the Charidy Matching ask, exciting them to maximise the impact of their donations. The Charidy Experience Event Day Logistics Workshop We have found the most successful campaigns are backed by a grassroots movement to generate excitement and buzz within your community on the day of your campaign. Often this is best achieved by way of a volunteer phone-a-thon.
  19. 19. Questions?
  20. 20. What will your success story be?
  21. 21. Save the Date! Nov. 8th A Campaign is a Story: Messaging that Moves Supporters to Act
  22. 22. Thank you!