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Sharing economy e nuovi modelli di business collaborativi: scenari e best practice #travelNEXT Trento 2014 con BTO

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Il futuro del turismo (e di molte altre economie) è nella condivisione, in quella ‘spinta dal basso’ che si traduce nella messa a sistema di risorse, beni, servizi. Un modello interessantissimo che si sta rivelando efficace per accompagnare le imprese e gli operatori verso le sfide imposte dalla crisi dei mercati e da una rete di consumatori sempre più connessi.

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Sharing economy e nuovi modelli di business collaborativi: scenari e best practice #travelNEXT Trento 2014 con BTO

  1. 1. Sharing economy e nuovi modelli di business collaborativi: scenari e best practice TravelNEXT Trento, 3 aprile 2014
  2. 2. Unlearning https://www.youtube.com/watch?v=5M5PGhj68Vk
  3. 3. www.collaboriamo.org
  4. 4. www.collaboriamo.org Airbnb in Italia •  1 milione di viaggiatori hanno soggiornato in Italia (dal 2008) •  12mila persone ogni notte •  Terzo paese nel mondo per numero di prenotazioni •  60mila alloggi disponibili
  5. 5. www.collaboriamo.org
  6. 6. www.collaboriamo.org
  7. 7. www.collaboriamo.org
  8. 8. www.collaboriamo.org
  9. 9. www.collaboriamo.org
  10. 10. www.collaboriamo.org
  11. 11. www.collaboriamo.org
  12. 12. www.collaboriamo.org
  13. 13. www.collaboriamo.org
  14. 14. www.collaboriamo.org :)
  15. 15. Tre fasi dell’economia digitale http://slidesha.re/12PiJjI
  16. 16. Brand Experience Il sito dell’hotel Il viaggiatore si informa/prenota dal sito ufficiale che è la voce dell’azienda. Customer Experience TripAdvisor Facebook, Twitter, … Il viaggiatore si informa dal sito ufficiale ma anche da TripAdvisor, Facebook, ecc: da altri viaggiatori. Prenota dal sito ufficiale o dalle OTA. Sharing Economy Airbnb Couchsurfing HomeExchange Vayable, Blablacar Il viaggiatore si informa e prenota – una stanza, un appartamento, un viaggio in macchina, un’esperienza – da altre persone. Tre fasi dell’economia digitale e il travel
  17. 17. Economia collaborativa // Consumo collaborativo
  18. 18. Condivisione// Baratto// Crowding// Making
  19. 19. Competenze// Oggetti// Tempo// Spazio
  20. 20. Tra privati// Tra aziende e privati// Tra aziende e aziende
  21. 21. Miglior sfruttamento delle risorse
  22. 22. Risparmio economico
  23. 23. Densità della popolazione
  24. 24. Mobile
  25. 25. Social network
  26. 26. accesso
  27. 27. socialità
  28. 28. sostenibilità
  29. 29. fiducia
  30. 30. reputazione
  31. 31. esperienza
  32. 32. …e noi?
  33. 33. Modello Altimeter: tre possibilità
  34. 34. #1 Fornire una piattaforma portando sul mercato soluzioni tipiche dell’economia collaborativa
  35. 35. #2 Azienda come servizio dalla vendita all’affitto/ dare in sottoscrizione
  36. 36. #3 Motivo un marketplace Metto in contatto compratori e venditori, incoraggio scambio, baratto, ecc
  37. 37. Esperienza Reputazione Contaminazione
  38. 38. Conoscere Innovare Esplorare
  39. 39. Contatti miriam@miriambertoli.com www.miriambertoli.com @miriambertoli www.facebook.com/miriam.bertoli it.linkedin.com/in/miriambertoli/ Grazie :) •  Marketing digitale dal 2000 •  Consulenza e formazione per PMI •  Autrice del libro “Web marketing per le PMI”, ed. Hoepli
  40. 40. Per approfondire http://gratisography.com/ http://nos.twnsnd.co/ http://unsplash.com http://littlevisuals.co https://www.flickr.com/photos/mauro9/ Grazie per le foto a •  COLLABORIAMO http://www.collaboriamo.org/ Il punto di riferimento sull’economia collaborativa in Italia, directory e blog •  IL BLOG DI JEREMIAH HOWYANG http://www.web-strategist.com/ Il massimo esperto internazionale di sharing economy, fondatore di Crowd Companies •  ARTICOLO DI APPROFONDIMENTO SULLA DEFINIZIONE DI SHARING ECONOMY di R.Botsman http://bit.ly/1s1SmDh

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