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Red Or Green and Other Questions

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Red Or Green and Other Questions

  1. 1. Red or Green? And Other Questions.<br />Building a Vibrant CNM Social Media Community<br />© 2010 Central New Mexico Community College<br />
  2. 2. Hi!<br />I’m Miranda<br />© 2010 Central New Mexico Community College<br />
  3. 3. #CNMPresents<br />© 2010 Central New Mexico Community College<br />
  4. 4. What We’ll Talk About<br />How we got started<br />Our point of view<br />What we talk about<br />Who our fans are<br />How we address unhappy fans and followers<br />© 2010 Central New Mexico Community College<br />
  5. 5. There’s no I in Team!<br />© 2010 Central New Mexico Community College<br />
  6. 6. In the Beginning<br />© 2010 Central New Mexico Community College<br />
  7. 7. © 2010 Central New Mexico Community College<br />
  8. 8. Mom says…<br />4Dates<br />4Deadlines<br />4Class information<br />4Academic –type questions<br />© 2010 Central New Mexico Community College<br />
  9. 9. A Persona<br />© 2010 Central New Mexico Community College<br />
  10. 10. We Developed Our Point of View<br />Fun first, information second.<br />© 2010 Central New Mexico Community College<br />
  11. 11. Information : Fun Ratio<br />20% Business<br />80% Party<br />© 2010 Central New Mexico Community College<br />
  12. 12. Business<br />© 2010 Central New Mexico Community College<br />
  13. 13. Party<br />© 2010 Central New Mexico Community College<br />
  14. 14. Who is Our Audience?<br />© 2010 Central New Mexico Community College<br />
  15. 15. Demographics<br />40% Men<br />60% Women <br />1 Mascot<br />18-34 years of age<br />© 2010 Central New Mexico Community College<br />
  16. 16. They Like:<br />© 2010 Central New Mexico Community College<br />
  17. 17. © 2010 Central New Mexico Community College<br />
  18. 18. © 2010 Central New Mexico Community College<br />
  19. 19. © 2010 Central New Mexico Community College<br />
  20. 20. © 2010 Central New Mexico Community College<br />
  21. 21. © 2010 Central New Mexico Community College<br />
  22. 22. © 2010 Central New Mexico Community College<br />
  23. 23. Had to throw in some lolcats. <br />© 2010 Central New Mexico Community College<br />
  24. 24. They Don’t Like:<br />© 2010 Central New Mexico Community College<br />
  25. 25. © 2010 Central New Mexico Community College<br />
  26. 26. © 2010 Central New Mexico Community College<br />
  27. 27. © 2010 Central New Mexico Community College<br />
  28. 28. © 2010 Central New Mexico Community College<br />
  29. 29. Or more precisely, the lack of parking.<br />© 2010 Central New Mexico Community College<br />
  30. 30. © 2010 Central New Mexico Community College<br />
  31. 31. © 2010 Central New Mexico Community College<br />
  32. 32. Sol’s Great Albuquerque Adventure<br />© 2010 Central New Mexico Community College<br />
  33. 33. © 2010 Central New Mexico Community College<br />
  34. 34. Where is Sol?<br />© 2010 Central New Mexico Community College<br />
  35. 35. What We Monitor<br />Obscenity<br />Aggressive/Threatening Language<br />Sales Pitches<br />Unrelated content<br />© 2010 Central New Mexico Community College<br />
  36. 36. © 2010 Central New Mexico Community College<br />
  37. 37. © 2010 Central New Mexico Community College<br />
  38. 38. Our 3 Rs<br />Respond<br />Research<br />Return<br />© 2010 Central New Mexico Community College<br />
  39. 39. © 2010 Central New Mexico Community College<br />
  40. 40. © 2010 Central New Mexico Community College<br />
  41. 41. #CNMMM<br />© 2010 Central New Mexico Community College<br />
  42. 42. #CNMWW<br />We were on the lake last weekend. We verboten.<br />© 2010 Central New Mexico Community College<br />
  43. 43. Takeaway<br />Start small<br />Be consistent<br />If you’re not there already…<br />It takes time<br />Know what is unique to your organization & audience<br />© 2010 Central New Mexico Community College<br />
  44. 44. Thank you!<br />facebook.com/CNMonline<br />twitter.com/CNMonline<br />© 2010 Central New Mexico Community College<br />
  45. 45. Photo Credits<br />www.flickr.com/photos/marksunderland/4169854872/<br />http://www.microscopics.co.uk/blog/2009/join-us-on-facebook-and-twitter/<br />http://www.imajlar.com/free_clipart/precious_moment_clipart/precious_moment_clipart_baby.gif<br />http://www.bluefootstudios.com/images/illustration/moms.jpg<br />http://www.clipartspace.com/clipart/winter/snowman-01.gif<br />http://www.go.dlr.de/wt/dv/ig/icons/funet/icon5.gif<br />http://www.go.dlr.de/wt/dv/ig/icons/funet/icon4.gif<br />http://weddingphotographers1.files.wordpress.com/2008/10/camera-armor-canon-xti-400d-1.jpg<br />http://www.fotothing.com/photos/005/0059ab3f21f0c9f39f976b1beb740e1c_e8b.jpg<br />http://images.google.com/imgres?imgurl=http://www.southportandormskirk.nhs.uk/news/UserFiles/Image/ODGH%2520Car%2520park%2520for%2520web%281%29.jpg&imgrefurl=http://www.southportandormskirk.nhs.uk/News/news_item.asp%3FNewsID%3D243&usg=__kKf_99dCQgJwF4sHBQKagv0WosQ=&h=641&w=854&sz=166&hl=en&start=44&sig2=FaG1XFhZrwZeSKg4gtqmmw&um=1&itbs=1&tbnid=wz6QyE83UxhO2M:&tbnh=109&tbnw=145&prev=/images%3Fq%3Dcar%2Bparking%26start%3D40%26um%3D1%26hl%3Den%26sa%3DN%26ndsp%3D20%26tbs%3Disch:1&ei=CAaHS6CYLKLKtAP4xY3hBw<br />http://www.orble.com/images/dont-cuss11.jpg<br />http://loveoftheanimals.files.wordpress.com/2009/11/sad-face.jpg<br />http://www.100questionsbeforemarriage.com/blog/wp-content/uploads/2008/10/random-question-marks.jpg<br />© 2010 Central New Mexico Community College<br />

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