Risk Assessment

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Excecise: The Risk Assessment steps followed for the Boston Marathon Incedent

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Risk Assessment

  1. 1. Crisis Management labPanteion UniversityAdvertising & Public Relations LAB1Crisis management
  2. 2. RISK ASSESSMENTBOSTON MARATHON INCIDENT2Crisis management
  3. 3. GENERALPublic crisis.ΝΟ special situation (early warning).Class I  Emergency situation.3Crisis management
  4. 4. STEPSΒasic group + functional group4Crisis management
  5. 5. STEPSΒasic group + functional group ✔Check security systems5Crisis management
  6. 6. STEPSΒasic group + functional group ✔Check security systems ✔Check incident control room6Crisis management
  7. 7. STEPSΒasic group + functional group ✔Check security systems ✔Check incident control room ✔Γραμματειακή υποςτήριξη7Crisis management
  8. 8. STEPSΒasic group + functional group ✔Check security systems ✔Check incident control room ✔Secretarial support✔Legal assistance8Crisis management
  9. 9. STEPSΒasic group + functional group ✔Check security systems ✔Check incident control room✔Secretarial support ✔Legal assistance ✔Responsibilities9Crisis management
  10. 10. STEPSΒasic group + functional group ✔Check security systems ✔Check incident control room✔Secretarial support ✔Legal assistance ✔Responsibilities ✔10Crisis management
  11. 11. SITUATION ANALYSISEstimate the factsEstimate the facts AGAIN11Crisis management
  12. 12. SITUATION ANALYSISEstimate the factsEstimate the facts AGAIN & AGAIN12Crisis management
  13. 13. RISK-THREAT EVALUATIONAnswer the vital questions-Is there direct danger for citizens?- Sure, there is.13Crisis management
  14. 14. RISK-THREAT EVALUATIONAnswer the vital questions- Do we have time?- No, we need to take instant action14Crisis management
  15. 15. RISK-THREAT EVALUATIONAnswer the vital questions- Has the Media been informed or involvedalready?- Yes, because the event was covered by themedia the time that the bombs exploded.15Crisis management
  16. 16. RISK-THREAT EVALUATIONAnswer the vital questions- Has the Authorities been informed?- Yes.16Crisis management
  17. 17. RISK-THREAT EVALUATIONAnswer the vital questions-Is there any evidence, which proves thatthere is actual danger?- Yes, the number of the victims.17Crisis management
  18. 18. RISK-THREAT EVALUATIONAnswer the vital questions- Was there any warning?- No, the incident was sudden.18Crisis management
  19. 19. SITUATION ANALYSISEstimate the factsEstimate the facts AGAINKeep calm19Crisis management
  20. 20. SITUATION ANALYSISEstimate the factsEstimate the facts AGAINKeep calmAnalyze the crisis level20Crisis management
  21. 21. SITUATION ANALYSISEstimate the factsEstimate the facts AGAINKeep calmAnalyze the crisis levelPredictions21Crisis management
  22. 22. SITUATION ANALYSISEstimate the factsEstimate the facts AGAINKeep calmAnalyze the crisis levelPredictionsEstimate the worst case scenario22Crisis management
  23. 23. SITUATION ANALYSISEstimate the factsEstimate the facts AGAINKeep calmAnalyze the crisis levelPredictionsEstimate the worst case scenarioEvaluate the involved parts 23Crisis management
  24. 24. INVOLVED PARTSWho does the crisis concern: Marathon crowd, Boston,Nation, the GovernmentAllies: Government & AuthoritiesEnemies: Βombers, MediaInform the involved partiesRight messages & effective communication methodThe next questionFollow up!24Crisis management
  25. 25. COMMUNICATION WITH INVOLVED PARTSTrust bank & reliabilityRight & orderly communication with involved members, whichare the direct messengersAsk the Authorities to inform the Crisis team25Crisis management
  26. 26. WHAT ARE WE DOING?Deal with the problem with the fewestconsequences + right communication=CRISIS BALANCE26Crisis management
  27. 27. THANK YOU FOR YOUR TIMEAlexou MirellaAlevropoulou AlexiaDimitrakopoulou AikateriniPapantonopoulos GiannisPappa StellaMania Xenou, Instructor, CEO at Reliant CommunicationsBetty Tsakarestou, Assistant Professor, Head of Adv. & PR LabCrisis management 27

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