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The presentation

  1. 1. SOCIAL MEDIA &ENTEPRENEURSHIPADVERTISING AND PUBLIC RELATIONSLABSDEPARTMENT OF COMMUNICATION, MEDIA AND CULTUREPANTEION UNIVERSITY
  2. 2. SURPRISE APP
  3. 3. PROBLEMa last minute invitation shows upit can be a dinner party,a gathering at a friend’s house, a soireeor a reception..you don’t have the time to go and buy a presentbut....can you go empty handed? SURPRISE APP | June 2012
  4. 4. NO! SURPRISE APP | June 2012
  5. 5. SOLUTIONSURPRISE APP is an application that allowsyou to instantly buy a gift for a friend straightfrom your mobile and actually send it to him! SURPRISE APP | June 2012
  6. 6. HOW IT WORKSYOU - All you have to do is:1. choose the gift you want to buy from a widerange of products SURPRISE APP | June 2012
  7. 7. HOW IT WORKSYOU - All you have to do is:1. choose the present you want to buy from theavailable categories (drinks, pastry, flowers)2. pick a card and write a personal message toyour friend SURPRISE APP | June 2012
  8. 8. HOW IT WORKSYOU - All you have to do is:1. choose the present you want to buy from theavailable categories (drinks, pastry, flowers)2. write a personal card message for your friend..and let us take care of the rest! SURPRISE APP | June 2012
  9. 9. HOW IT WORKSWE – SURPRISE APPwill notify your friendby text, iMessage,e-mail or Facebookthat he is about toreceive a gift from youwhile showing himyour card.No shipping info needed. SURPRISE APP | June 2012
  10. 10. HOW IT WORKSYour friend views thecard and fills out hisinformation in order toreceive the gift. SURPRISE APP | June 2012
  11. 11. COMPETITIONKARMA APPGIFT APPWRAPPTHE GIFT APPGIFT ME BETA android SURPRISE APP | June 2012
  12. 12. PERCEPTUAL MAPPING SURPRISE APP | June 2012
  13. 13. COMPETITION SURPRISE APP | June 2012
  14. 14. HOW DO WE DIFFER?We send an actual gift. SURPRISE APP | June 2012
  15. 15. HOW DO WE DIFFER?We send an actual gift.It’s an innovative idea. SURPRISE APP | June 2012
  16. 16. HOW DO WE DIFFER?We send an actual gift.It’s an innovative idea.We solve an actual problem. SURPRISE APP | June 2012
  17. 17. HOW DO WE DIFFER?We send an actual gift.It’s an innovative idea.We solve an actual problem.There is no such service in Greece. SURPRISE APP | June 2012
  18. 18. HOW DO WE DIFFER?We send an actual gift.It’s an innovative idea.We solve an actual problem.There is no such service in Greece.We offer to the customer an easy, simple& different gift experience. SURPRISE APP | June 2012
  19. 19. HOW DO WE DIFFER?We send an actual gift.It’s an innovative idea.We solve an actual problem.There is no such service in Greece.We offer to the customer an easy, simple& different gift experience.We offer the recipient a special & surprisinggift experience. SURPRISE APP | June 2012
  20. 20. SWOT ANALYSIS STRENGTHS WEAKNESSES 1ST IN GR/EU MARKET GR MARKET NOT FAMILIAR WITH ONLINE INSTANT BUY SHOPPING RANGE OF PRODUCTS & PERSONALIZATION VIRTUAL GIFTS PAYPAL SWOT OPPORTUNITIES THREATSAIMS TO GR, BALCAN & EU MARKET OTHER POPULAR APP PREFERANCEPARTNERSHIP WITH SEVERAL BRANDS SURPRISE APP | June 2012
  21. 21. MARKET STRATEGY SURPRISE APP | June 2012
  22. 22. HOW ARE WE GONNA MAKE IT WORKWe will cooperate with popular chains that have multiple stores across the city.Test Case: AthensPatisseries: Fresh, Max PerryWine points: MatsoukasFlower services: Interflora SURPRISE APP | June 2012
  23. 23. HOW ARE WE GONNA MAKE IT WORKThe costumer chooses the gift he prefers,Buys it instantly. SURPRISE APP | June 2012
  24. 24. HOW ARE WE GONNA MAKE IT WORKThe costumer chooses the gift he prefers,Buys it instantly.Then the collaborating courier service isnotified and undertakes to deliver the order. SURPRISE APP | June 2012
  25. 25. HOW ARE WE GONNA MAKE IT WORKThe costumer chooses the gift he prefers,Buys it instantlyThen the collaborating courier service isnotified and undertakes to deliver the order.… TA TA ! The surprise gift has now beendelivered to its percipient successfully! SURPRISE APP | June 2012
  26. 26. thank you.SURPRISE APP | June 2012
  27. 27. THE TEACHERS Giannakeas George Siligardakis Nektarios Doksaras Ioannis Tsene Lida - CoordinatorTsakarestou Betty - Professor
  28. 28. THE TEAM Alexiadou Daphne Alexou Mirella Alevropoulou Alexia Alivizatou AlexandraDimitrakopoulou Katerina Tsoufi Christianna

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