mirc mediainsights and engagement from the social web                                              © mircmedia 2011 -12
The Social Web Is Expanding Everyday• Social web is based on conversations.• Social web includes social networking website...
To Be or Not To Be       Is No More The QuestionBecause people are already talking about  –   Your brand  –   Their needs ...
mirc media can help you …         Set up and Run        Command Centers                           Make Data Driven Decisio...
Advantage mirc media• Tool agnostic: Our focus is on gathering data and insights. We  do not sell software products and to...
Some Visual Aid To Get You Started                                                       Analyzing Brand PostsMeasuring Tr...
Our Services• Analytics, Insights & Recommendations To  Engage Over The Social Web:  –   Campaign Planning  –   Campaign M...
Let’s Connect to Explore Further e: hello@mircmedia.com t: @mircmedia w: www.mircmedia.com a: D-15, Nandjyot Industrial Es...
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Mirc Media: Introduction To Services

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This is an introductory deck that gives an overview of the services provided by mirc media:

a) Business intelligence
over the social web
b) Command centers for real time monitoring over the social web

Get in touch with us to explore possibilities of collaboration.

Published in: Lifestyle, Technology, Business
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Mirc Media: Introduction To Services

  1. 1. mirc mediainsights and engagement from the social web © mircmedia 2011 -12
  2. 2. The Social Web Is Expanding Everyday• Social web is based on conversations.• Social web includes social networking websites, news, blogs, Q&A, consumer complaint forum and other web 2.0 sites that facilitate conversations.• Reaching Masses = Snowballing of conversations = Broadcasting• Just like in the real world, some of the best conversationalists start by listening first. © mircmedia 2011 -12
  3. 3. To Be or Not To Be Is No More The QuestionBecause people are already talking about – Your brand – Their needs – Their tastes – Their experiences – Your products – Your competitors and their products – Your organization … irrespective of your presence on the social web. © mircmedia 2011 -12
  4. 4. mirc media can help you … Set up and Run Command Centers Make Data Driven Decisions• Start fishing for and listening to relevant • Plan engagement campaigns for conversations across the social web in your brand with actionable near real time insights and recommendations• Conversations are also manually tagged • Back your media (ad) buying and filtered to verify sentiment, priority, decisions with actionable data category and response path and insights• A workflow / response path is set up to • Help your team monitor the route and post a response through the efficiency of ad/ engagement relevant stakeholder campaigns and/or brand reputation• Can be used for: Brand reputation management, Lead generation, • Help your brand establish a Customer service, Campaign competitive advantage online monitoring, Influencer engagement, with competitor and industry Employee behavior and satisfaction analysis. © mircmedia 2011 -12
  5. 5. Advantage mirc media• Tool agnostic: Our focus is on gathering data and insights. We do not sell software products and tools.• Multiple crawling tools may be deployed to achieve the optimum data set for analysis and mining.• Manual override processes are deployed to corroborate the sentiment and categories to mine the most relevant conversations (in addition to the automation) .• Data Segmentation: Identification of contextual patterns to bucket conversations and derive deeper insights- moving beyond listing keywords. © mircmedia 2011 -12
  6. 6. Some Visual Aid To Get You Started Analyzing Brand PostsMeasuring True Engagement Value Sentiment Analysis on Key TopicsKey Conversation Themes (Topics are not same as keywords)Legend hidden to protect brand identity © mircmedia 2011 -12
  7. 7. Our Services• Analytics, Insights & Recommendations To Engage Over The Social Web: – Campaign Planning – Campaign Monitoring – Competitive Analysis – Media (Ad)Buying• Social Web Command Center: – Brand Monitoring on the Social Web with Workflow and Engagement (includes responding) – Brand Perception Report (Weekly / Monthly / Quarterly) – Lead Generation – Influencer Engagement• Training: – Consulting and Training to set up an in-house social web monitoring practice. © mircmedia 2011 -12
  8. 8. Let’s Connect to Explore Further e: hello@mircmedia.com t: @mircmedia w: www.mircmedia.com a: D-15, Nandjyot Industrial Estate, Andheri kurla Road, Saki Naka, Mumbai - 400072, INDIA © mircmedia 2011 -12

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