OpenStack –Future of OpenSource Cloud       Alex Freedland       afreedland@mirantis.com
When most people think of Cloud, they          imagine this…                                        2
When tech professionals  think about Cloud, they imagine this…                          3
When I think of a cloud I see this…                                      4
Premise 1: cloud is BIG $$$                          5
Premise 2: cloud will be open               …why…? …because cloud pioneers show thatopen is the way! Enterprises will foll...
Who needs all this stuff?                            7
OpenStack won open cloud warsOpenStack is the fastest growing open source project inhistory… 180+ organizations, 3000+ dev...
Premise 3: OpenStack won open cloud warsAverage # of developers in an IRC channel as of 6/18                              ...
Premise 3: OpenStack won open cloud warsOpenStack is the #2 FOSS foundation1. The Linux Foundation = $9.6M2. Openstack = $...
IaaS Market & OpenStackOpen code:                                           Proprietary code:     Harder to deploy/adopt  ...
OpenStack Powered Servers         Largest Open Source Community   300                                                     ...
Summary• IaaS technology is disrupting a huge infrastructure  software market• Open source cloud is not a “cheap alternati...
Why is it a better investment   then “other stacks?”                                14
OpenStack was built for the communityOpenStack is the enabler for communityinnovation….•   Started by a community•   Devel...
Alternatives are for the founding vendorAlternatives, are vendor driven projects:• Started by a single vendor• Developed b...
How do you get the $$$?                          17
The Ecosystem                       OPENSTACK CAMPSSystem Integration          Support   Software          Hardware OPEN B...
Hardware CampPROS                                      CONS• Aligned with enterprise                 • Hard to penetrate t...
Software CampPROS                                     CONS• Can be less R&D then                   • Enterprises are used ...
Support CampPROS                                            CONS• Leveraged business model                      • Battle a...
SI CampPROS                                           CONS• Start monetizing with minimal                • Business scales...
“It’s Complimentary” campOpenStack as an enabler for selling core product / service                                       ...
The Mirantis OpenStack Story                               24
The Mirantis WayThe day OpenStack was announced, we decided toresearch it further and build a private cloud for ourinterna...
The Mirantis Way                                                        Lauren said, I should do a                        ...
The Mirantis WayWe figured the MeetUp would looklike this… and reserved a smallroom.                                    Bu...
The Mirantis WayAfter the MeetUp the word got out that we knowOpenStack… and people started calling us…Randy Bias fromClou...
New WebsiteOld Website                            29
Mirantis Today•   Founding sponsor and Board    Member of the OpenStack    foundation•   Largest OpenStack services    and...
Thank You!     Alex Freedlandafreedland@mirantis.com                          31
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OpenStack - Future of OpenSource Cloud

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OpenStack - Future of OpenSource Cloud

  1. 1. OpenStack –Future of OpenSource Cloud Alex Freedland afreedland@mirantis.com
  2. 2. When most people think of Cloud, they imagine this… 2
  3. 3. When tech professionals think about Cloud, they imagine this… 3
  4. 4. When I think of a cloud I see this… 4
  5. 5. Premise 1: cloud is BIG $$$ 5
  6. 6. Premise 2: cloud will be open …why…? …because cloud pioneers show thatopen is the way! Enterprises will follow in time. 6
  7. 7. Who needs all this stuff? 7
  8. 8. OpenStack won open cloud warsOpenStack is the fastest growing open source project inhistory… 180+ organizations, 3000+ developers 8
  9. 9. Premise 3: OpenStack won open cloud warsAverage # of developers in an IRC channel as of 6/18 9
  10. 10. Premise 3: OpenStack won open cloud warsOpenStack is the #2 FOSS foundation1. The Linux Foundation = $9.6M2. Openstack = $6M3. Mozilla Foundation = $1.9M4. The Apache Foundation - $0.53M 10
  11. 11. IaaS Market & OpenStackOpen code: Proprietary code: Harder to deploy/adopt Easy to adopt No vendor lockin Maximum vendor lockin Support ecosystem, function of community size Limited support ecosystem
  12. 12. OpenStack Powered Servers Largest Open Source Community 300 • Huge part of the Cloud will be powered 250 by OpenStack 200 150 100 50 • 6B IaaS market in 4 years 0 OpenNebula CloudStack Eucalyptus OpenStackAverage # of developers in an IRC channel OpenStack-Powered Servers OS IaaS Market * $7,000.00 2000000 1800000 $6,000.00 1600000 $5,000.00 1400000 1200000 $4,000.00 1000000 $3,000.00 800000 600000 $2,000.00 400000 $1,000.00 200000 0 $0.00 2012 2013 2014 2015 2016 2012 2013 2014 2015 2016 * Based on the data from IDC
  13. 13. Summary• IaaS technology is disrupting a huge infrastructure software market• Open source cloud is not a “cheap alternative” to proprietary, it is the dominant standard in IaaS market• OpenStack is the unchallenged leader in open source IaaS 13
  14. 14. Why is it a better investment then “other stacks?” 14
  15. 15. OpenStack was built for the communityOpenStack is the enabler for communityinnovation….• Started by a community• Developed by a community• Marketed by a community• With the goal of enabling participants to add value and build money 15
  16. 16. Alternatives are for the founding vendorAlternatives, are vendor driven projects:• Started by a single vendor• Developed by a single vendor• Marketed by a single vendor• With the goal to create a veil of “no vendor lock-in” 16
  17. 17. How do you get the $$$? 17
  18. 18. The Ecosystem OPENSTACK CAMPSSystem Integration Support Software Hardware OPEN BUT HARD: PROPRIETARY BUT EASY: • Harder to deploy/adopt • Easy to adopt • Easier to sell • Harder to sell • Low risk – Low reward • High risk – High reward 18
  19. 19. Hardware CampPROS CONS• Aligned with enterprise • Hard to penetrate the buying patterns market• Can sell through channel • Significant upfront R&D• Leveraged business model investment KEY PLAYERS iPhone of OpenStack Best price-performance with The Incumbents commodity components 19
  20. 20. Software CampPROS CONS• Can be less R&D then • Enterprises are used buying appliance VMWare, not cloud• Hardware vendors can be a • Still need to invest in brand; channel VARs don’t create demand• Leveraged business model • OpenStack is free, no? KEY PLAYERS OpenStack for OpenStack for the Swift for SaaS Easy to install OpenStack massive scale / enterprise; Vendors for everyone webscale VMWare killer 20
  21. 21. Support CampPROS CONS• Leveraged business model • Battle against incumbents• Full use of OpenStack • Must have a brand momentum • Isn’t trivial to just sell• Aligned with how enterprises support buy open source KEY PLAYERS Support is what we do We own the cloud We own the We own mission enterprise critical apps 21
  22. 22. SI CampPROS CONS• Start monetizing with minimal • Business scales linearly investment • Will commoditize long term• Learn while making money• Full use of OpenStack momentum KEY PLAYERS #1 SI in the OpenStack Small but smart; The Incumbents Ecosystem we know HA 22
  23. 23. “It’s Complimentary” campOpenStack as an enabler for selling core product / service 23
  24. 24. The Mirantis OpenStack Story 24
  25. 25. The Mirantis WayThe day OpenStack was announced, we decided toresearch it further and build a private cloud for ourinternal IT 25
  26. 26. The Mirantis Way Lauren said, I should do a MeetUp in the Bay AreaWe liked the technology…so I called Mark Collierand asked how can we getinvolved? Mark Collier said “I don’t know you so talk to Lauren Sell.” 26
  27. 27. The Mirantis WayWe figured the MeetUp would looklike this… and reserved a smallroom. But it ended up looking like this 27
  28. 28. The Mirantis WayAfter the MeetUp the word got out that we knowOpenStack… and people started calling us…Randy Bias fromCloudScaling calledand said he could Ray O’Brien fromuse a partner… NASA called and said Some people from Nexenta that all his staff left to open you don’t know called and said OpenStack Startups they are interested in OpenStack 28
  29. 29. New WebsiteOld Website 29
  30. 30. Mirantis Today• Founding sponsor and Board Member of the OpenStack foundation• Largest OpenStack services and tools company in the world• 60 OpenStack consultants• Two dozen OpenStack customers• Growing at 100% a year 30
  31. 31. Thank You! Alex Freedlandafreedland@mirantis.com 31

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