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Innovación y elevator Pitch

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Para hacer realidad una idea es determinante encontrar cómo transmitir la propuesta de valor de la mejor manera posible.

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Innovación y elevator Pitch

  1. 1. ELEVATOR PITCHRoberto Allenderallende@gmail.com / @robertoallendehttp://robertoallende.comhttp://linkedin.com/in/rallendeviernes, 10 de mayo de 13
  2. 2. SERY PARECER“The man is only halfhimself, the other half ishis expression”Ralph Waldo Emersonviernes, 10 de mayo de 13
  3. 3. The man is only half himself...viernes, 10 de mayo de 13
  4. 4. INNOVARIdea valor comercialCentre for Innovation Studieshttp://www.thecis.caviernes, 10 de mayo de 13
  5. 5. INNOVARNuevo ProductoXerox 914 - 1959viernes, 10 de mayo de 13
  6. 6. INNOVARNuevo métodode producciónLinea de montaje - 1919viernes, 10 de mayo de 13
  7. 7. INNOVARModelo de negociosviernes, 10 de mayo de 13
  8. 8. INNOVARNuevo uso deproductos existentesRouters de DARPANETviernes, 10 de mayo de 13
  9. 9. INNOVARNuevos mercados paraproductos existentesPEPSI en URRSviernes, 10 de mayo de 13
  10. 10. INNOVARNuevos canalesde distribuciónviernes, 10 de mayo de 13
  11. 11. INNOVARviernes, 10 de mayo de 13
  12. 12. INNOVARFocus onimportant needsCurtis R. Carlson et.al.Innovation:The Five Disciplines for Creating What Customers Wantviernes, 10 de mayo de 13
  13. 13. ... the other half is his expression.viernes, 10 de mayo de 13
  14. 14. ELEVATOR PITCH1 minutoviernes, 10 de mayo de 13
  15. 15. TEMPLATE IPara cliente quien tiene necesidad u oportunidad, el/lamarca es un producto/servicio que tiene beneficios.A diferencia de competidor principal, nuestro principaldiferenciador es ventajas competitivasviernes, 10 de mayo de 13
  16. 16. EJEMPLO: TUBOXSi sos de los tuerca que lemeten mano a su auto omoto y te faltan lasherramientas adecuadas,TUbox es un taller mecánicocompleto que podés alquilarpor hora.https://www.facebook.com/tuboxwebviernes, 10 de mayo de 13
  17. 17. EJEMPLO: TUBOXNo más mecánicos.Si alquilasTUBox, teahorras la mano de obra yademás te atiende elmecánico mas confiable:VOS.https://www.facebook.com/tuboxwebviernes, 10 de mayo de 13
  18. 18. TEMPLATE IISRIGanchoNecesidad del mercado o clientesSoluciónBeneficioDiferencia de competenciaCierreviernes, 10 de mayo de 13
  19. 19. EJEMPLO: PYTHONDesarrolladores 5 a 10 veces más productivosSi necesitas que tus equipos de desarrollo desoftware puedan adaptarse a cambios derequerimientos, cumplir plazos y además tenertiempo para asistir a reuniones, deberían usar Python.viernes, 10 de mayo de 13
  20. 20. EJEMPLO: PYTHONPython es un lenguaje de programación que incentivabuenas prácticas y desarrollo rápido.Python es gratuito y cuenta con mas de 17milbibliotecas listas para ser reusadas.viernes, 10 de mayo de 13
  21. 21. EJEMPLO: PYTHONPython es mucho menos burocrático que Java ygeneralmente requiere 50% menos de líneas decódigo.Por otro lado, Python no tiene los problemas deseguridad y escalabilidad que PHP.Y comparado con Ruby, Python tiene el doble deadopción lo cual hace más sencillo encontrar gentecalificada.viernes, 10 de mayo de 13
  22. 22. EJEMPLO: PYTHONPython es muy fácil de aprender y en Menttesbrindamos entrenamiento y mentoría para que tuequipo equipo esté acompañado en todo el procesode adopción.¿ Qué te parece si nos reunimos y te cuento nuestrosprogramas de entrenamiento y mentoría ?viernes, 10 de mayo de 13
  23. 23. INVESTOR PITCH3 a 5 minutosviernes, 10 de mayo de 13
  24. 24. TEMPLATEEquipoProblema / SoluciónMercadoCompetencia y diferenciaciónEstado actualPróximos pasos: qué necesitasviernes, 10 de mayo de 13
  25. 25. EMISORY RECEPTOR¿ desconectados ?viernes, 10 de mayo de 13
  26. 26. COSTO OPORTUNIDADPRIMER INTENO0255075100Producto A Producto BCosto Rentaviernes, 10 de mayo de 13
  27. 27. COSTO OPORTUNIDADPRIMER INTENO0255075100Producto A Producto BCosto RentaValor final de A y B: $ 100A cuesta $ 25B cuesta $ 75$75 - $25 = $50Por lo tanto, si la asinación de recursos esexcluyente, producir B es menos eficientepor $ 50.viernes, 10 de mayo de 13
  28. 28. Ufff... ¿ qué dijo ?¿ está bien la cuenta ?uhh.. matemática, nunca me lleve bien con los números¿ Cuando termina ?COSTO OPORTUNIDADPRIMER INTENOviernes, 10 de mayo de 13
  29. 29. COSTO OPORTUNIDADSEGUNDO INTENTOCada vez que producis un producto queno pertenece al core de tu negocio, perdesla mitad del dinero que cobras.Esa perdida podría convertirse en rentasi te especializas y producis solo uno.viernes, 10 de mayo de 13
  30. 30. ¿ Estaré perdiendo dinero ?COSTO OPORTUNIDADSEGUNDO INTENTOviernes, 10 de mayo de 13
  31. 31. EMISORY RECEPTOR¿ DESCONECTADOS ?viernes, 10 de mayo de 13
  32. 32. FEEDBACKEl propósito de todo estoviernes, 10 de mayo de 13
  33. 33. FEEDBACKAprender a escucharDistinguir que vale la pena y qué noAprender a leer entre líneasviernes, 10 de mayo de 13
  34. 34. SERY EXPRESARInnvaciónElevator PitchConectar emisor y receptorFeedbackviernes, 10 de mayo de 13
  35. 35. REFERENCIASPitch Anything - Oren KlaffInnovation:The Five Disciplines for Creating WhatCustomers Want - Curtis R. Carlson, et.al.La inteligencia Emocional - Daniel Golemanviernes, 10 de mayo de 13
  36. 36. Los cambios en la historia fueron realizados unay otra vez por aquellos que han tenido el deseo yla habilidad de compartir sus convicciones yemociones a los que escuchan.Dale Carneguieviernes, 10 de mayo de 13
  37. 37. MUCHAS GRACIASROBERTO ALLENDERALLENDE@GMAIL.COM / @ROBERTOALLENDEviernes, 10 de mayo de 13

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