Mobile development opportunities and challenges for start-ups . Presented in ValoStartup 2011, Oulu. http://www.valostartup.com

1. Mikko Ohtamaa
ValoStartup 2011
Mobile Landscape 2011
(for start-ups)
http://www.flickr.com/photos/mastrobiggo/2322337810

2. AGENDA
• Mobile trends
• Apps
• Mobile internet
• Starting up and don’t dos

3. • Mikko Ohtamaa
• MSc., Industrial engineering & management, University of Oulu
(actually an open source hacker)
• Entrepreneur since 2007
• Mobile since 1999
• moo9000 @ twitter

5. WHERE DOES MOBILE STAND

6. 50% OF SOLD PHONES ARE
TOUCH

8. What a mobile app
can accomplish?

9. • app store is a distribution channel...
• app store provides simple payment mechanism
• ...it’s not a marketing channel

10. • App Store: 2/3 paid apps
• Android Market: 1/3 paid apps
• 200 000 apps per store
• Avg. app income ~2000 $

11. http://148apps.biz/app-store-metrics/

12. 75 students created apps that collectively had 16
million users in just 10 weeks. Many of those apps
were sort of silly: Mr. De Lombaert’s, for example,
allowed users to send “hotness” points to Facebook
friends. Yet during the term, the apps, free for users,
generated roughly $1 million in advertising
revenue."

13. http://2dboy.com/2011/02/08/ipad-launch/

14. SERVICES

15. http://www.flickr.com/photos/mlorens/3513414830/
New business is
born in market disruption

16. Mobile internet is
crowded 19.00 - 22.00
http://www.flickr.com/photos/zen/5160473614
Use up to 50% 2012

17. “MOST MOBILE INTERNET
USERS IN EUROPE PREFER TO
USE MOBILE BROWSERS TO
SURF AS OPPOSED TO APPS.”
http://www.bizreport.com/2010/10/us-mobile-shoppers-
prefer-browser-to-apps.html

18. AVERAGE JOE CANNOT
DISTINCT AN APP FROM A
BROWSER
Call it a “mobile user interface”

19. http://www.flickr.com/photos/patextremadura/4112270436/

20. “Bad Piggy Bank is a system for carrier
billing that provides the consumers with
a straightforward, hassle-free purchase
experience. The user won't need to
register or enter credit card details...”
Not actually limited to Angry Birds...
...Elisa can do payments for you.
http://www.flickr.com/photos/29487767@N02/3034659459/

21. NFC

22. HTML5

23. Don’t dos
http://www.flickr.com/photos/mager/2716939737

24. I DO SOFTWARE
Fail - so do Chinese

25. I DO A SOFTWARE
FRAMEWORK
Fail - this is not a business model

26. I DO A HOME REMOTE
CONTROL
Fail - Google released Android@home

27. I DO A TOURIST GUIDE
Fail - Lonely Planet & Wikipedia

28. I DO MOBILE CONTENT
MANAGEMENT & SITES
Fail - Wordpress
(note to my self - spank Artem on this slide)

29. I DO BUSINESS BECAUSE
APPLE
Fail - iFlowReader

30. I DO START-UP
Fail - Epic failure by nature

31. WHAT’S YOUR BUSINESS
MODEL
What’s your competition

32. Is your business
Internet grade?
http://www.flickr.com/photos/chouingmedia/3852088874/

33. Mikko Ohtamaa
mikko@mfabrik.com
http://linkedin.com/in/ohtis