MV Studios: Marketing and Creative Solutions for the Financial Services Industry


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MV Studios, the marketing and creative services division of Minyanville Media, Inc., produces engaging and entertaining solutions for financial firms and blue-chip clients looking to reach a high-net-worth investment-minded audience. Our Emmy Award-winning creative team prides itself on its ability to adapt to the specific needs, budgets, and regulatory constraints of our clientele.

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MV Studios: Marketing and Creative Solutions for the Financial Services Industry

  1. 1. Marketing and Creative Solutions for the Financial Services Industry A Minyanville Media, Inc. Company
  2. 2. 2 The Online Financial Services Marketplace Reach high net worth investors with disposable income in the 2nd largest online advertising category * CAGR: Compound Annual Growth Rate ** Source: Bureau of Economic Analysis, U.S. Department of Commerce Online is the only area of growth in the Global Advertising market. 2012 annual revenues increased on a year-over-year percentage and dollar basis. The 19.7% CAGR* has far outpaced U.S. real GDP growth of 1.5%** over the same 10-year period.
  3. 3. 3
  4. 4. 4 Television & Video Production Marketing Services
  5. 5. 5 Delivers a Highly Attractive, Hard-to-Reach Demographic Combining Marketing Services with Distribution on
  6. 6. 6 It All Began With Hoofy & Boo
  7. 7. 7 Case Study 1: BlackBerry The Assignment Introduce BlackBerry Z10 and Q10 to online business and investment community The Solution Developed an online portrait unit that includes: • Six 2-minute animated versions of Hoofy & Boo’s News & Views • Minutes From the Road daily posts that keep viewers engaged throughout a 4-month campaign • Provided linkbacks to BlackBerry online marketing elements The unit is currently performing at a 10% open rate, 10 times the industry standard of 1%
  8. 8. 8 Case Study 1: BlackBerry The Assignment Design and Develop fast, attractive and easy to use mobile app for the BlackBerry Z10 and Q10 targeting the online business and investment community to promote Hoofy & Boo’s News & Views BlackBerry animated clips continued The Solution Produced a beautiful mobile resource that not only provides entertainment with Hoofy & Boo’s fun and clever animated clips but also offers users the ability to access Minyanville’s useful, unbiased business and finance information
  9. 9. 9 Case Study 2: Lightspeed Trading The Assignment Rebrand an online trading firm by developing logos, a new Web page, and a consistent marketing look The Solution Developed a suite of high-end assets for Lightspeed Trading including Web-based banner ads, a revamped homepage, and various trade show elements
  10. 10. 10 Case Study 3: Direxion Shares The Assignment Short online interstitials to promote leveraged ETFs The Solution Produced 30-second Hoofy & Boo animations to promote specific products • Performed at a 0.2% click rate, double the industry average
  11. 11. 11 Case Study 4: Merrill Edge The Assignment Produce an easy-to-understand tutorial for 529 savings plans for college education The Solution Created School of Parenting, a short video distributed across Merrill Edge, presenting lots of information in an entertaining format
  12. 12. 12 Case Study 5: SAFE The Assignment Promote Student Athlete Financial Education, a program to help college athletes develop personal finance skills The Solution Created branded content for former NFL quarterback Don McPherson’s SAFE program, which helps college athletes master personal financial management before they graduate
  13. 13. 13 Case Study 6: Event Production For seven years, our annual Holiday Festivus fundraiser has brought together Minyanville contributors, partner investors, and employees to share ideas on the financial landscape and global environment. An awards benefit that bridged the worlds of finance, sports, music, and entertainment to honor individuals for outstanding achievement in creative education. An annual retreat that gathered business and finance’s sharpest minds for an opportunity to learn and build community in an increasingly complex financial landscape.
  14. 14. 14 Highly Valued Market Recognition Minyanville’s Founder and CEO Todd Harrison is a highly sought after financial personality who currently serves as a spokesman for eSignal.
  15. 15. We’ve shown you what MV Studios has done for others. Now, what can we do for you?