Link building &Local SearchPresented by@martijnbeijk Credit: http://www.flickr.com/photos/dimitratzanos/5466014504/
Martijn BeijkSEO Consultant (previously with Onetomarket)Business Consultant with comScore5 years of international experience in online marketingInternational speaker, blogger, writer, lecturer atuniversities in the NetherlandsMaximizing traffic and conversions a.o.
SEO BasicContent – Techniek – Link Building Content, Technique & links
• Google “indexes” the web by following links• Links = Popularity on the web
Google follows links to crawl the web ~ 50% influence on position in GoogleFactors: • # of incoming links • Quality of incoming linksQuality: • Theme / Relevance • Anchor Text (the clickable text that links to the page) • Authority (wikipedia? NY Times? Or a personal blog?) • Legitimacy (no bad neighborhood sites such as gambling, poker or adult content) What is link building?
Unique searches for searchphrase: • Search Phrase : ‘flights new york’ • 1200 searches per month • (based on www.google.com/sktool)Turnover from organic search: • Ranking Position #5 • 59 Unique visits per month • Generates €495 in revenue An example calculaFon
With extra link value to your website: • Ranking Position #5 • Ranking Position #2 • 59 Unique visits per month • 142 Unique visits per month • Generates €495 in revenue • Generates €1199 in revenue Increase of 142% in sales
“Buying links in order to improve a site’sranking is in violation of Google’s webmasterguidelines and can negatively impact a site’sranking in search results“.(june 2007) Buying Links is not allowed!
Distribution of press release: • Distribute part of press release • Link back to full article on klm.com! • Corporate website / KLM Blog • Websites are more likely to link back to full article! • “lazy” journalism • Fact checkingKeeping ownership of valuable content