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4 Ps for Nestle - Mehrnoosh Alemi - for slideshare


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4 Ps for Nestle - Mehrnoosh Alemi - for slideshare

  1. 1. Nestlé is... committed to enhancing people's lives by offering tastier and healthier food and beverage choices at all stages of life and at all times of the day. Powered By Mehrnoosh Alemi
  2. 2. About Nestlé Powered By Mehrnoosh Alemi
  3. 3. 4 Ps for the Nestlé Kit-kat Product • Has a wide range to suit different targeted segments • Design – Plain bars, filled, chocholate covered wafers • Brand Name – Kit-kat is the UK’s best selling chocolate bar. Nestlé was prepared to pay a record price to acquire Rowntree in 1988 because of the prestigious brands in Rowntree’s product portfolio • Sizes and packages – wide range to suit key price points and occasions Powered By Mehrnoosh Alemi
  4. 4. 4 Ps for the Nestlé Kit-kat • Level 3 product with intensive distribution • Nestlé has developed a distribution channel which ensures availability to buy whenever and wherever the customer wishes to purchase it. • Strong coverage in urban areas, developing in rural • Stored in cold storage • New regional sales offices to increase width and penetration and focus in rural areas Place Powered By Mehrnoosh Alemi
  5. 5. 4 Ps for the Nestlé Kit-kat • Quantity Discount • Competitive Pricing – They fix the price in competition with Cadbury • The key advantage of maintaining a strong brand image in competitive market is the degree of flexibility in pricing strategy Price Powered By Mehrnoosh Alemi
  6. 6. 4 Ps for the Nestlé Kit-kat • Direct Marketing at Malls • ADVERTISING  Nestlé joined hands with Google and co-branding it’s product.  Decrease dependence on children’s TV channels over recent years  33% of total industry spend but near equal spend on each brand with rival offerings from Cadbury  Women account for two thirds of all confectionery sales, but a large proportion of these purchases are subsequently consumed by children  Kit-kat advertisemnet, A creative technique of promoting product Powered By Mehrnoosh Alemi Promotion
  7. 7. Powered By Mehrnoosh Alemi