B2C Research and Analytics - Patrick Furey

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MN AMA 2010 Conquering Chaos Conference Breakout Session Presentation "B2C Research and Analytics" by Patrick Furey, President and Founder, ConsumerSphere

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B2C Research and Analytics - Patrick Furey

  1. 1. Social IntelligenceSocial Intelligence by Patrick FureyPatrick Furey Consumersphere ConsumerSphere
  2. 2. Social IntelligenceSocial Intelligence There is a big difference between data and insights. New technologies may have given us access now to endlesstechnologies may have given us access now to endless amounts of social media data from every corner of the web . But the real challenge is making sense of all this seemingly disconnected data, strategically.This session will discuss the art and science of social intelligence that helps companies measure assess and explain the relevancecompanies measure, assess and explain the relevance social media insight in the context of achieving their specific business objectives. ConsumerSphere
  3. 3. About Consumersphere: Technology Evolved Marketing StrategiesTechnology Evolved Marketing Strategies Consumersphere ConsumerSphere
  4. 4. We are Now Approaching....We are Now Approaching.... ConsumerSphere
  5. 5. New Behaviors EmergingNew Behaviors Emerging Herding FlockingFlocking Hive mind SwarmingSwarming Geo-opting Geo-fenceGeo fence Proximity nets Status updatingp g Friend-sourcing ConsumerSphere
  6. 6. Strategic Insight Is NOT TrackingStrategic Insight Is NOT Tracking ConsumerSphere
  7. 7. New Lenses of InsightNew Lenses of Insight ConsumerSphere
  8. 8. Temporal InsightTemporal Insight Immediate Status Update SImmediate Update Posts S o c i Current U G t d Social Participation a l User Generated Content Profiles L e n Aggregate Footprint Profiles s ConsumerSphere
  9. 9. Connective Insightg ConsumerSphere
  10. 10. Behavioral InsightBehavioral Insight Where? Who? What? ConsumerSphere Why?
  11. 11. Customer-centric Insight LensesCustomer centric Insight Lenses Social Who they are PhysicalExperiencial yp What they’re doing Where they are ConsumerSphere
  12. 12. Thank You!Thank You! Patrick Furey ConsumersphereConsumersphere Social Strategies www.consumersphere.comp pfurey@consumersphere.com ConsumerSphere

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