Francesco D’Orazio, Founder and CEO,
   Myrl, Metaverse Social Network

    Developed by Extendi Media


            Minib...
What is MYRL

   Myrl is a social network for the
 Metaverse totally built around avatars

  Myrl is a web-based community...
scenario
the market/investment
Investment: 1 billion $ invested in Virtual Worlds in 2007,
(Chris Sherman, Virtual Worlds Managemen...
the market/projections
Virtual Worlds Growth: estimated growth projection in
one year (Nic Mitham, KZero, 10 October 2007)
the market/forecasts
“80% of Active Internet
Users Will Have A quot;Second
Lifequot; in the Virtual World by
the End of 20...
Problems
   Walled-garden style virtual worlds

   Virtual worlds/web Gap

   VW information on the web is hard to find
and...
More than
      200 “isolated” worlds
               and
millions of “disconnected” users
So, here’s what Myrl does
    Brings together multiple virtual worlds on the same platform and
1   builds a cross-worlds c...
So, here’s what Myrl does/2

 Bridges the gap between virtual worlds and the web and
                integrate web2.0 tool...
So, here’s what Myrl does/3
                                 Creates a web-based search
                                  ...
How do we do that?
                  Direct and automatic profiling of the avatar
                 onto the web via light a...
thatʼs it
feed your karma,
    join Myrl




     www.myrl.com
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Myrl at MiniBar Italy

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Myrl at MiniBar Italy

  1. 1. Francesco D’Orazio, Founder and CEO, Myrl, Metaverse Social Network Developed by Extendi Media Minibar Italy February15th 2008, Triennale, Milano
  2. 2. What is MYRL Myrl is a social network for the Metaverse totally built around avatars Myrl is a web-based community for multiple virtual worlds users
  3. 3. scenario
  4. 4. the market/investment Investment: 1 billion $ invested in Virtual Worlds in 2007, (Chris Sherman, Virtual Worlds Management data) who’s got funding “33 Companies Raise $196.8 Million; Two Companies Acquired for $810 Million.” who is investing Companies that received quot;Investors are not just venture funding include Anshe Chung capital firms, but also include Studios, Areae, Conduit, major technology, media and Doppelganger, , Electric Sheep entertainment companiesquot; Company, Forterra, Gaia, HiPiHi, K2 Network, Millions of their business models Investors include Redpoint us, Multiverse, Trion World Ventures, Charles River “Business models of the Network, Weblo, Whyville Ventures, Intel, and Rustic companies raising capital vary, Canyon Partners. Media ranging from advertising and companies are also making subscriptions to virtual item sizable investments, including sales, to enterprise software Disney, CBS, Time Warner, and licensing, hosting and services.” GE/NBC Universal's Peacock Equity Fund.
  5. 5. the market/projections Virtual Worlds Growth: estimated growth projection in one year (Nic Mitham, KZero, 10 October 2007)
  6. 6. the market/forecasts “80% of Active Internet Users Will Have A quot;Second Lifequot; in the Virtual World by the End of 2011” (Gartner, April 2007) ”52% of internet users in most developed countries will use a 3D avatar at least once a week for any purpose other than entertainment and gaming” by the end of 2016 (Metaverse Roadmap, 2007)
  7. 7. Problems Walled-garden style virtual worlds Virtual worlds/web Gap VW information on the web is hard to find and not organized in a meaningful way Mostly synchronous communication
  8. 8. More than 200 “isolated” worlds and millions of “disconnected” users
  9. 9. So, here’s what Myrl does Brings together multiple virtual worlds on the same platform and 1 builds a cross-worlds community of users
  10. 10. So, here’s what Myrl does/2 Bridges the gap between virtual worlds and the web and integrate web2.0 tools into virtual worlds 2 Provides virtual worlds users 3 with asyncronous and real-time communication tools
  11. 11. So, here’s what Myrl does/3 Creates a web-based search engine for multiple 3 virtual worlds Provides users with social ranking tools 4 to organize virtual worlds information in a meaningful way
  12. 12. How do we do that? Direct and automatic profiling of the avatar onto the web via light apps called “profilers” 1 social networking 2 features for avatars and organizations from multiple virtual worlds; social ranking of user-generated information related to virtual worlds 3 multiple avatar profile integration and 4 management
  13. 13. thatʼs it
  14. 14. feed your karma, join Myrl www.myrl.com

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