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AXE - Anticipated
eXperience Evaluation
Early feedback on your
concept and design
Slides at
http://goo.gl/RU7Czp
5 years - Technology / programming
12 years - User Research and UX Design
Ming Lee
Australia, Canada, UK, Finland, Asia, E...
The challenge
(We want to know)
How people identify with and experience
products.
(The challenges)
It’s very difficult to ...
AXE
• Meant to be used in the very beginning of
product/service development
• Inspired by Marc Hassenzahl’s Attrakdiff and...
The heart of AXE
Stimuli
Analysis framework
Opposed image pairs as stimuli
Process
Analysis
Stimuli Notes,
Recording
Findings
Participant Moderator (Observer)
Product team
Analysis: Light version
Observer is also present at each session (skilled
researcher and note taker).
Observer and moderat...
Analysis: Full version
The evaluation interview is recorded and fully
transcribed (word for word)
Transcripts are split in...
Analysis: Categories
Images ≠ Category≠
Steps
Total time = 1-2 weeks’ of effort
Plan and prepare concept and scenario
Recruit participants
Run sessions
Transcribe...
Sessions
Researcher time per session: 3-6 hours
Moderate, (transcribe), analyse.
Session time with participant: 1 - 1.5 ho...
Session prerequisites
1. Concept description
2. Scenario (second-person narrative)
3. Audio recorder
Peaceful room
Moderat...
Key takeaways
• Get feedback early
• Testing concepts
• Usability and experiential feedback
• The participant’s interpreta...
Ming Lee
www.linkedin.com/in/minglee
ming@rexperienced.com
www.rexperienced.com
Slides, handbook, image pairs at
http://go...
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AXE Anticipated eXperience Evaluation - Early feedback on your concept and design

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Brief introduction to AXE user research method for collecting feedback on concepts and early stage designs.

Published in: Design
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AXE Anticipated eXperience Evaluation - Early feedback on your concept and design

  1. 1. AXE - Anticipated eXperience Evaluation Early feedback on your concept and design
  2. 2. Slides at http://goo.gl/RU7Czp
  3. 3. 5 years - Technology / programming 12 years - User Research and UX Design Ming Lee Australia, Canada, UK, Finland, Asia, Europe
  4. 4. The challenge (We want to know) How people identify with and experience products. (The challenges) It’s very difficult to imagine experiences in the future. Questions influence the participant.
  5. 5. AXE • Meant to be used in the very beginning of product/service development • Inspired by Marc Hassenzahl’s Attrakdiff and UX model • Qualitative method for early concept evaluation or design evaluation Gegner, L., Runonen, M. For What It Is Worth - Anticipated eXperience Evaluation, Proceedings of 8th International Design and Emotion Conference London 2012
  6. 6. The heart of AXE Stimuli Analysis framework
  7. 7. Opposed image pairs as stimuli
  8. 8. Process Analysis Stimuli Notes, Recording Findings Participant Moderator (Observer) Product team
  9. 9. Analysis: Light version Observer is also present at each session (skilled researcher and note taker). Observer and moderator discuss.
  10. 10. Analysis: Full version The evaluation interview is recorded and fully transcribed (word for word) Transcripts are split into text segments that are categorized as per set rules. Analysis on each category.
  11. 11. Analysis: Categories
  12. 12. Images ≠ Category≠
  13. 13. Steps Total time = 1-2 weeks’ of effort Plan and prepare concept and scenario Recruit participants Run sessions Transcribe Analyse
  14. 14. Sessions Researcher time per session: 3-6 hours Moderate, (transcribe), analyse. Session time with participant: 1 - 1.5 hours 5-6 participants/sessions are recommended per iteration
  15. 15. Session prerequisites 1. Concept description 2. Scenario (second-person narrative) 3. Audio recorder Peaceful room Moderator Observer (optional) Participant
  16. 16. Key takeaways • Get feedback early • Testing concepts • Usability and experiential feedback • The participant’s interpretation of the image is correct. • Analysis: light and full versions
  17. 17. Ming Lee www.linkedin.com/in/minglee ming@rexperienced.com www.rexperienced.com Slides, handbook, image pairs at http://goo.gl/RU7Czp

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