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e-Marketing for books

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Presentation to the HK Publishing Professional Association on Dec 11, 2009

Published in: Business, Health & Medicine
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e-Marketing for books

  1. 1. <ul><li>e -Marketing </li></ul><ul><li>for BOOKS </li></ul><ul><li>by Mingles Tsoi </li></ul>
  2. 2. <ul><li>In 2006 </li></ul><ul><li>I applied for the job as Marketing Manager in a book store. </li></ul><ul><li>I was not in need of the job, but hoping to do something new in the book industry. </li></ul><ul><li>Within the expectation…… </li></ul>
  3. 4. Greg Sung
  4. 5. <ul><li>Online bookshelf, book community, review, marketplace </li></ul>
  5. 6. ONLINE BOOK STORES <ul><li>Comparison of China, Taiwan, Hong Kong and USA </li></ul>
  6. 7. <ul><li>China </li></ul>
  7. 8. <ul><li>Taiwan </li></ul>
  8. 9. <ul><li>Hong Kong </li></ul>
  9. 10. <ul><li>USA </li></ul>
  10. 11. THE EMPOWERMENT OF WEB 2.0 SOCIAL ELEMENTS <ul><li>Example: 1Q84 </li></ul>
  11. 12. <ul><li>e-Newspaper </li></ul>
  12. 13. <ul><li>blog </li></ul>
  13. 14. <ul><li>twitter </li></ul>
  14. 15. <ul><li>facebook </li></ul>
  15. 16. PERSONALIZATION <ul><li>aNobii book marketing tactics </li></ul>
  16. 17. <ul><li>Personalized bookshelf </li></ul>
  17. 18. <ul><li>Readers’ Group </li></ul>
  18. 19. <ul><li>Collaborative Collections </li></ul>
  19. 20. <ul><li>Evaluate Others’ Review </li></ul>
  20. 21. <ul><li>Marketplace </li></ul>
  21. 22. FUTURE <ul><li>e-Reader, Mobile, Augmented Reality… </li></ul>
  22. 23. <ul><li>aNobii @ iPhone </li></ul>
  23. 24. <ul><li>Amazon @ Android </li></ul>
  24. 25. <ul><li>Kindle @ Amazon </li></ul>
  25. 26. <ul><li>nook @ Barnes & Noble </li></ul>
  26. 27. <ul><li>E-BOOKSHELF </li></ul><ul><li>BLOG </li></ul><ul><li>TWITTER </li></ul><ul><li>FACEBOOK </li></ul><ul><li>E-BOOK </li></ul><ul><li>E-CATALOG </li></ul>
  27. 28. TWO MORE THINGS <ul><li>Implication from technology advancement </li></ul>
  28. 29. Bestsellers vs the Tail
  29. 30. <ul><li>Generation C – we are all artists, writers, singers… </li></ul>
  30. 31. 2009
  31. 32. 2010 [email_address]

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