Going Native with Adobe AIR - How we created the 2012 Summer Olympics Mobile App for USOC

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Our session for 2013 Adobe MAX. Walk through the experience of creating an industry leading mobile experience for the 2012 London Olympic Games from both the creative and development perspectives, and see the pros and cons of using Adobe AIR as a platform for the United States Olympic Committee (USOC).

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Going Native with Adobe AIR - How we created the 2012 Summer Olympics Mobile App for USOC

  1. 1. APPROACH
  2. 2. RESPONSIVE UX/UI
  3. 3. HOME
  4. 4. ATHLETE BIOS
  5. 5. MY NEWS
  6. 6. WHY ADOBE AIR?
  7. 7. ONE APP – MULTIPLE DEVICES Single codebase and assets for every device and platform
  8. 8. SPEED & RESOURCES Five month timeline - value vs. costs
  9. 9. SCALABILITY Recurring global event – ability to efficiently expand and scale
  10. 10. WHAT WE LEARNED
  11. 11. MOBILE FIRST
  12. 12. ONE APP – MULTIPLE DEVICES
  13. 13. PERFORMANCE
  14. 14. MEMORY & FILE SIZE
  15. 15. UI ELEMENTS
  16. 16. LOOKING FORWARD
  17. 17. THANK YOU

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