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Maximize Your Personal Brand
Ming Chan
CEO, The1stMovement
ming@the1stmovement.com
@mingAtT1M	
  
“Innovation distinguishes
a leader and a follower.”
Steve Jobs
“It’s far better to buy a
wonderful company at a fair
price than a fair company in
a wonderful price.”
Warren Buffet
I’m not a Businessman.
I’m a Business… Man
JAY-Z
personal branding
noun
The persona created by public figures, which can then
be marketed, sold and traded for gain by the o...
Create
+
Market
Create (better)
+
Market (better)
Create Your Personal Brand
(better)	
  
My Personal Core Values:
- Do more with what I have
- Bring passion to everything I do
- Thrive on meaningful relationship
To build a place where people come to find and
discover anything they might want to buy online.	
  
To make a contribution ...
My Personal Vision Statement:
To make a lasting and positive impact
on everyone I meet in life.
Paint Your Future	
  
My Future Picture: (wheel of life)
Health
Finances
Family
Romance
Career
Personal Growth
Fun & Recreation
Physical Environ...
Market Your Personal Brand
(better)	
  
What. How. When.
+ +
Your Goals
• Fortune 100
company VP
• $200k+ Income
• Family of 4
• House in 90210
Your Tactics
• Int...
Paid. Owned. Earned.
> ><Paying channels to
reach audience
• Personal ads
• Sponsorships
• Publications
Content on your
ow...
personal branding
noun
The persona created by public figures, which can then
be marketed, sold and traded for gain by the o...
Define & Discover Your Brand
- Define your core values
- Discover your vision
- Start with the end in mind
Market Your Brand
- Define your strategy (what, how and when)
- Execute your tactics
- Measure, learn and improve
Ming Chan
CEO, The1stMovement
ming@the1stmovement.com
@mingAtT1M	
  
Maximize Your Personal Brand
Maximize Your Personal Brand
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Maximize Your Personal Brand

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Session on "Maximize Your Personal Brand" for the 2013 NAAAAP San Francisco "Gateway to Leadership" Event. Steps to "Define & Discover Your Personal Brand" and "Marketing Your Personal Brand in the digital world" to create and market your personal brand better

Published in: Career, Technology, Business
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Maximize Your Personal Brand

  1. 1. Maximize Your Personal Brand
  2. 2. Ming Chan CEO, The1stMovement ming@the1stmovement.com @mingAtT1M  
  3. 3. “Innovation distinguishes a leader and a follower.” Steve Jobs
  4. 4. “It’s far better to buy a wonderful company at a fair price than a fair company in a wonderful price.” Warren Buffet
  5. 5. I’m not a Businessman. I’m a Business… Man JAY-Z
  6. 6. personal branding noun The persona created by public figures, which can then be marketed, sold and traded for gain by the owner
  7. 7. Create + Market
  8. 8. Create (better) + Market (better)
  9. 9. Create Your Personal Brand (better)  
  10. 10. My Personal Core Values: - Do more with what I have - Bring passion to everything I do - Thrive on meaningful relationship
  11. 11. To build a place where people come to find and discover anything they might want to buy online.   To make a contribution to the world by making tools for the mind that advance humankind.   To save a planet, a world of life.  
  12. 12. My Personal Vision Statement: To make a lasting and positive impact on everyone I meet in life.
  13. 13. Paint Your Future  
  14. 14. My Future Picture: (wheel of life) Health Finances Family Romance Career Personal Growth Fun & Recreation Physical Environment
  15. 15. Market Your Personal Brand (better)  
  16. 16. What. How. When. + + Your Goals • Fortune 100 company VP • $200k+ Income • Family of 4 • House in 90210 Your Tactics • Interview at Fortune 100 company • Negotiate your salary • Get married • $500k in cash Your Timeframe • next month • the month after • in 5 years • in 10 years
  17. 17. Paid. Owned. Earned. > ><Paying channels to reach audience • Personal ads • Sponsorships • Publications Content on your owned environment • Your Website • Your Blog • Your Twitter • Your Facebook • Your LinkedIn Positive publicity gained content • Awards • Press • WOM • Speaking Engagements
  18. 18. personal branding noun The persona created by public figures, which can then be marketed, sold and traded for gain by the owner
  19. 19. Define & Discover Your Brand - Define your core values - Discover your vision - Start with the end in mind
  20. 20. Market Your Brand - Define your strategy (what, how and when) - Execute your tactics - Measure, learn and improve
  21. 21. Ming Chan CEO, The1stMovement ming@the1stmovement.com @mingAtT1M  

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