Session on "Maximize Your Personal Brand" for the 2013 NAAAAP San Francisco "Gateway to Leadership" Event. Steps to "Define & Discover Your Personal Brand" and "Marketing Your Personal Brand in the digital world" to create and market your personal brand better
12. My Personal Core Values:
- Do more with what I have
- Bring passion to everything I do
- Thrive on meaningful relationship
13. To build a place where people come to find and
discover anything they might want to buy online.
To make a contribution to the world by making
tools for the mind that advance humankind.
To save a planet, a world of life.
14. My Personal Vision Statement:
To make a lasting and positive impact
on everyone I meet in life.
18. What. How. When.
+ +
Your Goals
• Fortune 100
company VP
• $200k+ Income
• Family of 4
• House in 90210
Your Tactics
• Interview at
Fortune 100 company
• Negotiate your salary
• Get married
• $500k in cash
Your Timeframe
• next month
• the month after
• in 5 years
• in 10 years
19. Paid. Owned. Earned.
> ><Paying channels to
reach audience
• Personal ads
• Sponsorships
• Publications
Content on your
owned environment
• Your Website
• Your Blog
• Your Twitter
• Your Facebook
• Your LinkedIn
Positive publicity
gained content
• Awards
• Press
• WOM
• Speaking
Engagements