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Coming up with a flawless design is only half the battle. You also have to get your best ideas past the clients even those who have trouble understanding traditional design deliverables. Not everyone is ready to walk into a room Don Draper style and say 'This. Or nothing'. But it’s our job to sell the best solution to even the toughest crowd, and you can still do plenty of convincing without the ego overload. A little bit of psychology and a persistent stream of client collaboration go a long way. We’ll break down the process for keeping clients engaged and explore tricks for getting past obstacles in the approval process.