This 30 minute webinar covers two effective strategies and dozens of tactics taken from hundreds of customer success engagements for improving:
- Customer retention and upsell
- Customer support -- while lowering costs
- User and product adoption
- New customer acquisition
- Brand advocates
Today’s customers expect brands to support them throughout the entire ownership lifecycle and will jump ship (and churn) if it takes too much effort to become a product expert. Building a Customer Success strategy requires a collaboration across many departments in your organization and a new way of thinking about how you deliver content to your customers.
Aaron Fulkerson, CEO of MindTouch, a provider of cloud based customer success software, will explore how leading businesses including, Intuit, Success Factors, Salesforce Verizon, MakerBot and RSA Security, Zuora,Pentaho, RichRelevance deliver higher quality service to their customers, lower the barriers to success, and increase brand advocacy. You will leave this session with data backed solutions and actionable next steps for achieving success in this new era of customer engagement.