Endless Aisles
Tesco Innovation
Who are we?
And who am I?
Tesco Innovation
Text
Our long term relationship
What problem are we
trying to solve?
1
Disconnection between
online and physical
2
Limited range in store
3
Lack of product discoverability
4
NKS
Objectives?
1
The whole range instore
2
Create Online Awareness
3
Break technology barrier
The solution
An 80” touch display
replacing an entire shelf unit
UX Considerations
Of which there were many, but I’ve only got time for a few.
Kinect
Engagement
Height
Search
Hurdles
Simplicity
Change in resource
Team Resource
Developer

UX Designer

Developer

Motion Designer

Product Owner
Dev Lead

CDO
Team Resource
Developer

Developer

Dev Lead/Product Owner

UX Designer

Motion Designer

CDO
Physical Space

Sourci
ng

Product
cement
Pla

Printing

dware
Har

Health &
Safety

Red Tap
e
Compromises
Watch
Learn
Tweak
The vision
Results
1
EA raised toy range
awareness for most users
2
Most agreed strongly that
it gave buying inspiration
3
Most said it made their
shopping trip easier
4

A significant proportion said it was
influential in making them return.
5

Half said they would buy something
seen on-screen that day
Whoop Whoop!
What’s next for the Endless Aisle?
Learn to love to learn
This is the end of my 20 minutes.
Thanks!
@mspants
Tesco Endless Aisles Project - Tara Etherington
Tesco Endless Aisles Project - Tara Etherington
Tesco Endless Aisles Project - Tara Etherington
Tesco Endless Aisles Project - Tara Etherington
Tesco Endless Aisles Project - Tara Etherington
Tesco Endless Aisles Project - Tara Etherington
Tesco Endless Aisles Project - Tara Etherington
Tesco Endless Aisles Project - Tara Etherington
Tesco Endless Aisles Project - Tara Etherington
Tesco Endless Aisles Project - Tara Etherington
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Tesco Endless Aisles Project - Tara Etherington

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Tara Etherington from Ribot looks at Tesco's Endless Aisles project that was borne out of a collaboration between Tesco and Ridot

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Tesco Endless Aisles Project - Tara Etherington

  1. 1. Endless Aisles Tesco Innovation
  2. 2. Who are we? And who am I?
  3. 3. Tesco Innovation Text Our long term relationship
  4. 4. What problem are we trying to solve?
  5. 5. 1 Disconnection between online and physical
  6. 6. 2 Limited range in store
  7. 7. 3 Lack of product discoverability
  8. 8. 4 NKS
  9. 9. Objectives?
  10. 10. 1 The whole range instore
  11. 11. 2 Create Online Awareness
  12. 12. 3 Break technology barrier
  13. 13. The solution
  14. 14. An 80” touch display replacing an entire shelf unit
  15. 15. UX Considerations Of which there were many, but I’ve only got time for a few.
  16. 16. Kinect
  17. 17. Engagement
  18. 18. Height
  19. 19. Search
  20. 20. Hurdles
  21. 21. Simplicity
  22. 22. Change in resource
  23. 23. Team Resource Developer UX Designer Developer Motion Designer Product Owner Dev Lead CDO
  24. 24. Team Resource Developer Developer Dev Lead/Product Owner UX Designer Motion Designer CDO
  25. 25. Physical Space Sourci ng Product cement Pla Printing dware Har Health & Safety Red Tap e
  26. 26. Compromises
  27. 27. Watch Learn Tweak
  28. 28. The vision
  29. 29. Results
  30. 30. 1 EA raised toy range awareness for most users
  31. 31. 2 Most agreed strongly that it gave buying inspiration
  32. 32. 3 Most said it made their shopping trip easier
  33. 33. 4 A significant proportion said it was influential in making them return.
  34. 34. 5 Half said they would buy something seen on-screen that day
  35. 35. Whoop Whoop! What’s next for the Endless Aisle?
  36. 36. Learn to love to learn This is the end of my 20 minutes.
  37. 37. Thanks! @mspants

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