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Mind The Bird!
Firebird 2.5 Launch campaign


How YOU can
help Firebird


            www.MindTheBird.com
Why Launch Is Important?
• Chance to say right words
  about Firebird
• 2.5 release is 100% natural
  news case for press, blogs,
  etc – need to use it
• Good time to start
  competitive talks: MySQL,
  InterBase, MSSQL
• Need to move people from
  1.5, 2.0 and 2.1 to the latest
  version.
How to launch

Create materials:
                    Recruit partners:
- Presentations
                    Ambassadors              Events
- Banners
                    -Put materials on site                       Launch and Post-launch
- Email template                             Webinars
                    -Join the social
- Press-release     networks                 - Global webinars   -Final Webinar
template            Influencers              - Local webinars
                                                                 -Simultaneous press-
                    -webinars, local news    Contests            releases to be
                    Vendors                  - Logo contest      launched
                    -sponsorship             - Article contest   -AdWords campaign
                                             - More to come
Marketing materials are ready!
Materials                            Description
Presentations (ppt/pdf), in          Short introduction to the important features of
English, also available at           Firebird, for general audience, and technical
Slideshare (it’s easy to embed)      introduction to Firebird (for technical folks)
Banners, English (Flash sources      3 banners for enthusiasts and partners who want
available)                           to support launch and put it on site/blog

Wording, English                     Sets of words to describe Firebird, to be used in
                                     partners materials
Email template, English              For those who will join MindTheBird and want to
                                     announce it to their customers
Press-release template, English      For those who will like to announce that their
                                     application is compatible with Firebird 2.5

Translation of English collaterals to Need volunteers to translate materials and
German, Spanish, Portuguese,          create localized MindTheBird kits!
Russian, etc
How to use marketing materials
• Download banners,
  ppts and PR templates
• Put banner at site or
  blog (gif or flash)
• Put or embed
  Firebird
  presentations
  into your site
• Use PPTs as
  template for own
  presentations
Joined to MindTheBird? Announce it!

• Use email template
  to announce that
  your company is
  joined to
  MindTheBird
• Put announce at
  site and send to
  your customers by
  email

                       www.MindTheBird.com
Support Firebird 2.5? Issue press-release!

• If you are developer of
  Firebird-based software,
  issue the press-release
  announcing your actual or
  future support of Firebird
  2.5
• Send it to your customers
  (don’t be concerned
  about spam claims – it’s
  100% correct message)

                      www.MindTheBird.com
Recruit Launching Partners to MTB
Phase 1. First to be recruited:
• Main web-sites and existing influencers. Personally ask
  them to join MindTheBird.
• Tools vendors
     • Be official sponsor of launch and use the chance to launch YOUR
       product with Firebird 2.5!
Phase 2. Broad recruitment:
• ISVs who produce Firebird-based apps – personally ask
  them to join MindTheBird
• Ask everyone related with Firebird to be ambassador
  of Firebird and put banner/presentation to
  site/blog/twitter/etc
The key of Firebird 2.5 Launch Success
                  is..


                        you.
                      Firebird helps you.
                    Help Firebird to launch.
               www.MindTheBird.com
How you can help Firebird 2.5 to launch?
 • Download Firebird marketing materials from
   www.mindthebird.com and put on site
   – Put banners and put/embed presentations on your site
     and blog
   – Send out email and then press release regarding Firebird
     2.5 and your application
 • Join MindTheBird social networks hubs:
   – MindTheBird! LinkedIn - join now
     MindTheBird! Google Group – join now
   – Twitter http://twitter.com/mindthefirebird
 • Encourage your colleagues, friends and social
   contacts to join MindTheBird too
                         www.MindTheBird.com
Gives for launching partners
• For All – set of marketing materials under free
  license (use them as template for own materials)
• For ambassadors (broad volunteers) and Firebird
  ISVs
   – Listing at launch site www.mindthebird.com
   – Contest and lotteries with valuable prizes (licenses from
     sponsors)
• For official sponsors of launch (tools vendors)
   All Above
   + visibility at launch site (banners/article)
   + presentation during Launch webinars
   + Big Thank You from All Firebird users
Events
• Global Webinars (in English)
  – WHO: Core developers and Influencers, tool vendors
  – HOW: Contact admin@mindthebird.com to schedule
    and advertise at www.mindthebird.com
• Local webinars
  – WHO: Anyone who is recognized as Firebird influencer
  – HOW: Contact admin@mindthebird.com to schedule
    and advertise
• Webinars are free for all
  – IBSurgeon sponsors webinars fees.
  – Webinars will be recorded and published
Launch and post-launch
1. Context advertising
  – Massive context Google ad campaign during 1
    week before launch
  – Target to attract MySQL, MSSQL, InterBase, Oracle
    developers
  – Initially sponsored by IBSurgeon, other sponsors
    are very welcome
2. Launch webinar (up to 1250 people in
   LiveMeeting)
3. Continue marketing efforts: more
   presentations, localization of existing materials
Goals

• Short term goals
  – 30 launch partners
  – 500 volunteers (ISVs, enthusiasts, etc) to post
    MindTheBird materials/banners at their sites
  – 100000 downloads of collaterals kit
  – 100 articles regarding Firebird around the globe
• Long term goal
  – Make the word to mind the Firebird!
Firebird Launch: next steps
Visit Firebird 2.5 Launch site www.MindTheBird.com
   1. Download Firebird presentations and banners
   2. Join MindTheBird! and help Firebird 2.5 to start
      – http://twitter.com/mindthefirebird
      – http://groups.google.ru/group/mindthebird
      – LinkedIn MindTheBird
   3. Put Firebird banners and presentations on your
      site/blog

Feel free to use any part of this presentation as a template
         for your own Firebird-related presentations.
                        www.MindTheBird.com
Join Launching partners team now!




Contact admin@mindthebird.com with any questions

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MindTheBird: How You Can Help Firebird to Launch

  • 1. Mind The Bird! Firebird 2.5 Launch campaign How YOU can help Firebird www.MindTheBird.com
  • 2. Why Launch Is Important? • Chance to say right words about Firebird • 2.5 release is 100% natural news case for press, blogs, etc – need to use it • Good time to start competitive talks: MySQL, InterBase, MSSQL • Need to move people from 1.5, 2.0 and 2.1 to the latest version.
  • 3. How to launch Create materials: Recruit partners: - Presentations Ambassadors Events - Banners -Put materials on site Launch and Post-launch - Email template Webinars -Join the social - Press-release networks - Global webinars -Final Webinar template Influencers - Local webinars -Simultaneous press- -webinars, local news Contests releases to be Vendors - Logo contest launched -sponsorship - Article contest -AdWords campaign - More to come
  • 4. Marketing materials are ready! Materials Description Presentations (ppt/pdf), in Short introduction to the important features of English, also available at Firebird, for general audience, and technical Slideshare (it’s easy to embed) introduction to Firebird (for technical folks) Banners, English (Flash sources 3 banners for enthusiasts and partners who want available) to support launch and put it on site/blog Wording, English Sets of words to describe Firebird, to be used in partners materials Email template, English For those who will join MindTheBird and want to announce it to their customers Press-release template, English For those who will like to announce that their application is compatible with Firebird 2.5 Translation of English collaterals to Need volunteers to translate materials and German, Spanish, Portuguese, create localized MindTheBird kits! Russian, etc
  • 5. How to use marketing materials • Download banners, ppts and PR templates • Put banner at site or blog (gif or flash) • Put or embed Firebird presentations into your site • Use PPTs as template for own presentations
  • 6. Joined to MindTheBird? Announce it! • Use email template to announce that your company is joined to MindTheBird • Put announce at site and send to your customers by email www.MindTheBird.com
  • 7. Support Firebird 2.5? Issue press-release! • If you are developer of Firebird-based software, issue the press-release announcing your actual or future support of Firebird 2.5 • Send it to your customers (don’t be concerned about spam claims – it’s 100% correct message) www.MindTheBird.com
  • 8. Recruit Launching Partners to MTB Phase 1. First to be recruited: • Main web-sites and existing influencers. Personally ask them to join MindTheBird. • Tools vendors • Be official sponsor of launch and use the chance to launch YOUR product with Firebird 2.5! Phase 2. Broad recruitment: • ISVs who produce Firebird-based apps – personally ask them to join MindTheBird • Ask everyone related with Firebird to be ambassador of Firebird and put banner/presentation to site/blog/twitter/etc
  • 9. The key of Firebird 2.5 Launch Success is.. you. Firebird helps you. Help Firebird to launch. www.MindTheBird.com
  • 10. How you can help Firebird 2.5 to launch? • Download Firebird marketing materials from www.mindthebird.com and put on site – Put banners and put/embed presentations on your site and blog – Send out email and then press release regarding Firebird 2.5 and your application • Join MindTheBird social networks hubs: – MindTheBird! LinkedIn - join now MindTheBird! Google Group – join now – Twitter http://twitter.com/mindthefirebird • Encourage your colleagues, friends and social contacts to join MindTheBird too www.MindTheBird.com
  • 11. Gives for launching partners • For All – set of marketing materials under free license (use them as template for own materials) • For ambassadors (broad volunteers) and Firebird ISVs – Listing at launch site www.mindthebird.com – Contest and lotteries with valuable prizes (licenses from sponsors) • For official sponsors of launch (tools vendors) All Above + visibility at launch site (banners/article) + presentation during Launch webinars + Big Thank You from All Firebird users
  • 12. Events • Global Webinars (in English) – WHO: Core developers and Influencers, tool vendors – HOW: Contact admin@mindthebird.com to schedule and advertise at www.mindthebird.com • Local webinars – WHO: Anyone who is recognized as Firebird influencer – HOW: Contact admin@mindthebird.com to schedule and advertise • Webinars are free for all – IBSurgeon sponsors webinars fees. – Webinars will be recorded and published
  • 13. Launch and post-launch 1. Context advertising – Massive context Google ad campaign during 1 week before launch – Target to attract MySQL, MSSQL, InterBase, Oracle developers – Initially sponsored by IBSurgeon, other sponsors are very welcome 2. Launch webinar (up to 1250 people in LiveMeeting) 3. Continue marketing efforts: more presentations, localization of existing materials
  • 14. Goals • Short term goals – 30 launch partners – 500 volunteers (ISVs, enthusiasts, etc) to post MindTheBird materials/banners at their sites – 100000 downloads of collaterals kit – 100 articles regarding Firebird around the globe • Long term goal – Make the word to mind the Firebird!
  • 15. Firebird Launch: next steps Visit Firebird 2.5 Launch site www.MindTheBird.com 1. Download Firebird presentations and banners 2. Join MindTheBird! and help Firebird 2.5 to start – http://twitter.com/mindthefirebird – http://groups.google.ru/group/mindthebird – LinkedIn MindTheBird 3. Put Firebird banners and presentations on your site/blog Feel free to use any part of this presentation as a template for your own Firebird-related presentations. www.MindTheBird.com
  • 16. Join Launching partners team now! Contact admin@mindthebird.com with any questions