Mindset Studio - Social Games & Apps

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Mindset Studio is a company focused in Social Apps and Online Games on free-to-play business models, both with original IP and well-established third party properties, designed for Advertising and Entertainment.

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  • SUMAR SWEBAPPS Y LBC
  • Mindset Studio - Social Games & Apps

    1. 1. Connecting the world through Social Games
    2. 2. About Us Our mission is to connect the world through world-class Games & Apps with a social component , designed for advertising & entertainment . .1
    3. 3. Social Games = Social ( Network ) Games Games that run or integrate with a social network and use that network to enhance gameplay between players .2 What is a social game/app?
    4. 4. .3 Growth of social apps & games www.appdata.com
    5. 5. <ul><li>“ 24% of the US/UK online population play social games ” </li></ul><ul><li>- PopCap, 2010 </li></ul><ul><li>“ 56MM people in the US play social games” </li></ul><ul><li>- Mashable, 2010 </li></ul><ul><li>“ 24% see social networks as their primary source of “gaming” </li></ul><ul><li>- GI, 2009 </li></ul><ul><li>“ 83% of all social gamers use Facebook to play” </li></ul><ul><li>Gamezbo, 2010 </li></ul><ul><li>“ 41% are full-time workers” </li></ul><ul><li>- PopCap, 2010 </li></ul><ul><li>“ 95% play multiple (2-3) times per week” </li></ul><ul><li>- PopCap, 2010 </li></ul>.4 Consumer habits are changing
    6. 6. .5 Who is playing? www.gamesindustry.com
    7. 7. .6 Why Social Games & Apps Work? <ul><li>Item Collecting </li></ul><ul><li>“ I want more” </li></ul><ul><li>“ I want to collect the whole set” </li></ul><ul><li>- “I Don’t want to miss out” </li></ul><ul><li>Constant Goal Completion </li></ul><ul><li>“ That’s Done, What’s Next” </li></ul><ul><li>“ I only have a little bit to go” </li></ul><ul><li>- “I’m only going to play for 5 mins (1 hour later…)” </li></ul><ul><li>Competing with real friends </li></ul><ul><li>“ I beat you!” </li></ul><ul><li>“ Look what I’ve got! Or “Look what I’ve done!” </li></ul><ul><li>- “I want to play, now !” </li></ul>
    8. 8. .7 Benefits of games/app for brands <ul><li>Are a cost effective form of marketing </li></ul><ul><li>Establish a personal connection with your customers </li></ul><ul><li>Capture your customer’s undivided attention </li></ul><ul><li>Engage your customers for long periods </li></ul><ul><li>Allow customers to interact directly with your brand </li></ul><ul><li>Increase the customer’s product knowledge </li></ul><ul><li>Make your brand “cool </li></ul><ul><li>Are viral & social </li></ul>
    9. 9. .8 Power of virtual currency for brands Action Sign un to newsletter Visit Website Watch Video Take a Survey Tell a Friend About Product Visit a Store Trial the product (Test Drive) Purchase Product (On Pack) 5$ 10$ 15$ 20$ 25$ 50$ 75$ 500$ GAME $
    10. 10. Some of our clients .9
    11. 11. .10 Greatest Hits
    12. 12. Web: www.mindset-designs.com / Twitter: @mindsetdesigns / Facebook Page: www.facebook.com/mindsetdesigns Concepción Arenal 3425 piso 3 Loft 39, C1427EKA, Tel: +5411.4551.9707, Mail: info@mindset-designs.com.

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