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  1. 1. Blogging
  2. 2. Introduction <ul><li>Online journal on the World Wide Web . Blogs started in the USA in 1997 and became ubiquitous in the early 2000s, driven by the ease with which new blogs can be created on hosting services with dedicated software. Blogs are often autobiographical or special interest-based, comprising text, images, and links to other sites. The immediate, interactive, and inexpensive nature of blogs made them an important news, marketing, and media source from the early 2000s. </li></ul><ul><li>A compiler of a blog is called a ‘blogger’ and the act of creating or contributing to a blog is called ‘blogging’. Politics is a major theme, and many large companies also use blogs for customer relations management, public relations, and brand development. A blog is usually organized in reverse chronological order, and a typical blog entry consists of a title, the opening text of an article, a link to the full text of the article, and the date the entry was posted. </li></ul>
  3. 3. Advantage <ul><li>The advantages of blogs from an organizational perspective include the following: </li></ul><ul><ul><li>1) The consumer and citizen are potentially better informed and this can only be good for the long-term health of our societies and economies. </li></ul></ul><ul><ul><li>2) Blogs have potential to help the organization develop stronger relationships and brand loyalty with its customers, as they interact with the 'human face' of the organization through blogs. </li></ul></ul><ul><ul><li>3) Blogs, in an intranet environment, can be an excellent way of sharing knowledge within the organization. </li></ul></ul><ul><ul><li>4) Blogs can be a positive way of getting feedback, and keeping your finger on the pulse, as readers react to certain pieces, suggest story ideas, etc. </li></ul></ul><ul><ul><li>5) Blogs can build the profile of the writer, showcasing the organization as having talent and expertise. </li></ul></ul>
  4. 4. <ul><li>The advantage of blogs in personal perspective include : </li></ul><ul><ul><li>1.ability to vent your feelings, by simply typing some text and letting the whole world be able to read what is going on in your mind . </li></ul></ul><ul><ul><li>2.The quick and easy way that a blog can be updated is a great advantage to bloggers, especially personal ones who want to keep a daily log of events. </li></ul></ul>
  5. 5. <ul><li>The advantage of blogs in business perspective include : </li></ul><ul><ul><li>1.The easy way your blog can be updated does mean thatyou wil be able to post new information quickly, and get it to your customers and clients just as fast. </li></ul></ul><ul><ul><li>2. You will able to keep everyone informed of new policies, products and other important info without having to send out massive emails or snail mail. </li></ul></ul><ul><ul><li>3. You also can drive traffic to your business site from your blog, by having links on your site as well as others . </li></ul></ul>
  6. 6. Disadvantages <ul><li>The disadvantages of blogs in organizational perspective include: </li></ul><ul><ul><li>_ 1. Most people don’t have very much to say that’s interesting, and/or are unable to write down their ideas in a compelling and clear manner. </li></ul></ul><ul><ul><li>2. I have often found that the people who have most time to write have least to say, and the people who have most to say don’t have enough time to write it. Thus, the real expertise within the organization lays hidden, as you get drowned in trivia. </li></ul></ul>
  7. 7. <ul><ul><li>3. Like practically everything else on the Web, blogs are easy to start and hard to maintain. Writing coherently is one of the most difficult and time-consuming tasks for a human being to undertake. So, far from blogs being a cheap strategy, they are a very expensive one, in that they eat up time. As a result, many blogs are not updated, thus damaging rather than enhancing the reputation of the organization. </li></ul></ul><ul><ul><li>4. Organizations are not democracies. The Web makes many organizations look like disorganizations, with multiple tones and opinions. Contrary to what some might think, the average customer prefers it if the organization they are about to purchase from is at least somewhat coherent . </li></ul></ul>
  8. 8. <ul><li>Disadvantage of blogs in personal perspective include: </li></ul><ul><li>1. one of the biggest is posting too much personal information. This can come in the form of putting in particular information. (your full name and address, for example) or “saying” something in one of your posts that you may regret later. Althogh you can easily delete posts that you have written, blogs have funny way of staying in the way of memory of search engines, such like google. It’s important to never post something that you might be afraid will come back to you. </li></ul>
  9. 9. <ul><li>The disadvantage of blogs in business perspective include: </li></ul><ul><li>1. It can become all too easy to start writing in a conversational tone, or to express some personal feelings towards your company that might be misconstrued. </li></ul><ul><li>2. can lead to unreal expecttions for business blogs, where visitors might expect them to be updated each day, even if that’s not possible. </li></ul>