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New Media Strategies for Public Health

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My deck for the 2010 Sex::Tech conference highlighting innovation around sexual health, tech and youth. Held in San Francisco.

Published in: Health & Medicine, Technology
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New Media Strategies for Public Health

  1. 1. New Media Strategies + Public Health<br />Sex::Tech Conference 2010<br />February 26 - 27<br />
  2. 2. Times are changing…<br />
  3. 3. “The most exciting breakthroughs of the 21st century will not occur because of technology but because of an expanding concept of what it means to be human.”<br /> ~John Naisbitt<br />
  4. 4. What Is It All About?<br />Sharing Information <br /> Content Distribution <br /> Community <br /> Activism<br />
  5. 5.
  6. 6. And this matters because….<br />
  7. 7. No Longer About Information Gatekeepers [One Way]<br />Conversation<br />Participation<br />Activation<br />[Two Way]<br />
  8. 8. Social Media in Public Health Communications<br />Advantages:<br />Inexpensive<br />Immediate<br />Personal and targeted<br />High impact when there is a plan<br />Credible information for the public<br />Increased awareness<br />What Is Social Media?...<br />
  9. 9. Social Media in Public Health Communications<br />Limitations:<br />Limited control of the message<br />Difficult to measure<br />Quality vs. quantity—substance before tools<br />Possible misuse due to lack of understanding<br />What Is Social Media?...<br />
  10. 10. Tools of the Trade<br />
  11. 11. <ul><li> Fan Pages
  12. 12. Videos
  13. 13. Photos
  14. 14. Notes/Blog
  15. 15. Widgets (interactive applications)
  16. 16. Engage with community/fans</li></li></ul><li>
  17. 17.
  18. 18.
  19. 19. Micro Blogging<br />140 Characters<br />Sharing interesting links<br />Interacting with other likeminded Twitter users<br />Engaging with Twitter followers<br />
  20. 20. Search.Twitter.com for keyword searching<br />Connect with those people discussing a topic that you or your organization focus on<br />Find thought leaders and engage with them to further to develop your network/community<br />Build lists to keep track of those thought leaders<br />
  21. 21.
  22. 22. <ul><li>Multiple platforms available; extensive options for customization
  23. 23. Main hub for content creation and sharing (text, video, photos)
  24. 24. Unlimited options for subject matter, points of view, opinions
  25. 25. Your voice to become part of an online community
  26. 26. Technorati, Google Blog Search</li></ul>Tools of the Trade...<br />
  27. 27. Summary of Tools<br />Many tools from which to choose for interaction/ engagement<br />Think about the assets you have, how best they can be leveraged, and how they will be managed for optimal engagement with targeted audiences<br />
  28. 28. Social Media Public Health Campaigns<br />
  29. 29. Tie Back to Home Page<br />
  30. 30. Show off your expertise, talent & resources<br />Make yourself available to your community<br />Mix online with offline events for solid engagement/recognition<br />
  31. 31. Centers for Disease Control and Prevention<br />Salmonella/PB crisis<br />H1N1 flu virus <br />Department of Health and Human Services<br />Flu.gov<br />Flu prevention PSA contest (video)<br />
  32. 32.
  33. 33.
  34. 34. Create opportunities for those already talking about it to come to you<br />
  35. 35. Social Media Public Health Campaigns…<br />
  36. 36. Let others come up with content [crowdsourcing]<br /> Competition  Ideas  Innovation<br />
  37. 37. Breast Cancer//Facebook<br />Social Media and Act Against AIDS…<br />
  38. 38. Create “awareness evangelists” that resonate with the audience<br />Badges/Widgets/Status Updates<br />
  39. 39. Things to Keep in Mind:<br />Tools need people + time<br />Keep information up to date and check in regularly<br />Engage in the community, your audience and the conversation<br />Be truthful, accurate and up front about the information you are providing<br />
  40. 40. We cannot always build the future for our youth, but we can build our youth for the future.<br /> - Franklin D. Roosevelt<br />
  41. 41. Resources<br />http://delicious.com/mindofandre/sextech2010<br />
  42. 42. CONTACT:<br />Andre M. Blackman<br />Mindofandre@gmail.com<br />http://pulseandsignal.com <br />

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