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The demand generation process involves varied measures directed towards increasing consumer/prospect awareness about the brand and its offering. Demand generation is not a one-time step, but a critical, continuous process. More significantly, even though demand generation is primarily a marketing function, it is closely tied to sales. Hence there’s a need for marketing and sales to integrate to provide a holistic view of the customer/prospect. Automation of the demand generation process can play a vital role in increasing the effectiveness of the business’s demand generation strategies.
This article provides an overview of the challenges faced in the demand generation process and discusses corresponding solutions.