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TAG: The Mobile Assassination
            Game
               A Case Study on:
  Mobile            Social        Gaming




Alex Hachey
Interactive Designer
Smartphones Today: Hardware
Memory: 512 MB
Weight: 4.1 oz
Bluetooth: Version 3
960x640 Retina Display
Web Access
Camera/Video: 8MP
Autofocus
GPS: Internal (A-GPS)
1Ghz Processor
Built in Accelerometers
More Than Just a Pocket Knife

Smarter Utilities
Barcode Scanning
Augmented Reality
Location Based Services
Near Field Communication
Face Time Communication
Gyroscopic Everything
Smartphone Utilities are
   “Augmenting Humanity”
1 in 3 Smartphone
queries seek information about
nearby places

Global mobile traffic   grew
260%       in 2010

200 Million users                Eric Schmidt,
                                 Former Google CEO
spend 560 Billion minutes on
Facebook from their
Smartphone each month
So Why Gaming?
Common Perceptions that Undervalue Gaming:

Not Profitable Enough
Narrow / Small    Demographics
Small/Segmented        Markets
Too Costly to Develop / Low ROI
Gaming isn’t Profitable?
$360 Million in Sales
 2.6 Million unique players
 5.9 Million hours logged
     …in a day
$1 Billion
sales in first month

$150k to develop and made
about $70 million in a year
Virtual Currency
From this                To this
Virtual Currency: Why the Hell
           Do I Care?
$2.2 billion industry
SPCA $90K
YoVille – Virtual Pet adoptions

Make-a-Wish Foundation
$1.1 Million Pandaren Monk Pet
Users spend $60 and are 56%
likely to make 2nd purchase
Demographic: Stereotypes
Profile
Gender: Male
Friends: Negative
Diet: Hot Pockets,
      Mt. Dew
Complexion: Poor
Residence: Parent’s Basement
Demographic: Reality
Profile
Gender: 53% of women
        are “gamers”
Friends: Very Social
Personality: Competitive
             Outgoing
Attractive?: Probably
Gaming Platforms: Too Niche?
Mobile/SNS Stimulate Gaming
45 Mil Smartphones in US
$1.07 – average cost for
mobile game
OpenFeint - 40 Mil Users
Cross Mobile OS Gaming Network

83% of Facebookers have
played social games
Trends Across Platforms
Case Study TAG
Case Study: TAG
Case Study: TAG



Brendan
            Dan




    Kenny
Case Study: TAG
Case Study: TAG
Case Study: TAG
Case Study: TAG
Case Study: TAG
Case Study: TAG
Case Study: TAG
Case Study: TAG
In the Future!
Location Based Interactivity
In the Future!
Location Based Interactivity
In the Future!
Location Based Interactivity
In the Future!
In Game Points/Currency
In the Future!
Multiple Game Styles
In the Future!
Added Gaming Features
Now come talk to us!
              tagmobilegame.com
                @tagmobilegame


            Todd Marks, President           Vince Buscemi,
                                         Chief Strategy Officer




      Dan Cohen,           Shervonne Cherry,
Chief Operating Officer   Chief Creative Officer

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TAG: The Mobile Assassination Game - SXSWi 2011