Social Media Marketing Campaigns Part 2

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Social Media Marketing Campaigns Part 2

  1. 1. Customer Support
  2. 2. Case Study :: GEICO Customer Support2
  3. 3. Case Study :: DELL Customer Support3
  4. 4. Case Study :: Yamaha Customer Support4
  5. 5. Mobile Campaigns
  6. 6. iPad Applications : GEICO Glovebox6
  7. 7. Dawn of the Social Consumer
  8. 8. The Dawn of the Social Consumer •Tweet…. ReTweet •Like •Share •Check-in •Group Buy •QR Code Scan •RFID •Augmented Reality (Nov 3, 2010, Fast Company)8
  9. 9. The Dawn of the Social Consumer9
  10. 10. Augmented Reality :: GEICO10
  11. 11. Case Study: GEICO Tailgate11
  12. 12. Case Study: GEICO Tailgate12
  13. 13. 2010 Yelp :: Augmented Reality13
  14. 14. LBS & Augmented Reality14
  15. 15. www.viaplace.com15
  16. 16. Convention & Visitors Associations16
  17. 17. Convention & Visitors Associations17
  18. 18. Case Study :: Sonoma County, CA18
  19. 19. Johns Hopkins > Wayfinding19
  20. 20. viaPlace - Augmented Reality20
  21. 21. viaPlace - Augmented Reality21
  22. 22. Triggers22
  23. 23. QR Codes23
  24. 24. 24
  25. 25. 2011 AR Triggers :: QR Codes25
  26. 26. Game Dynamics
  27. 27. Mobile Gaming :: Scuba Adventures27
  28. 28. Mobile Gaming :: Art & Science Worlds28
  29. 29. Mobile Gaming :: GEICO Arcade29
  30. 30. Human Computer Interaction
  31. 31. Minority Report (2002) Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter31
  32. 32. Multi-Touch Screens (2006-2007) TED200632
  33. 33. Artificial Intelligence
  34. 34. IBM Deep Blue (1997) Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter34
  35. 35. IBM Watson (2010) Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter35
  36. 36. iPhone 4s / Siri Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter36
  37. 37. Next Paradigm Shift
  38. 38. Are We Cyborgs? “We need a new legal concept of what it is to be a person” Accelerando (2005), Charles Stross38
  39. 39. 2012 Augmented Reality And In the Future…39
  40. 40. The Development Process
  41. 41. 5 Steps To Get Started 1) Start small, with a clear vision 2) Do your research 3) Its all in your name -- and your brand 4) See if a DIY solution will really meet your needs, and get ready for the next steps 5) Know how to hire a developer http://www.huffingtonpost.com/2011/10/14/building-apps-for-your-business_n_1011681.html41
  42. 42. Mobile Development Process42
  43. 43. Questions? Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub

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