Mobile, Social & Web Marketing

790 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
790
On SlideShare
0
From Embeds
0
Number of Embeds
19
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobile, Social & Web Marketing

  1. 1. Mobile, Social & Web Marketing Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub
  2. 2. Social Media & Web Marketing
  3. 3. Social Media Marketing is an engagement withonline communities to generate exposure,opportunity and sales. 1 1 en.wikipedia.org/wiki/Social_media_marketing
  4. 4. Social Media Marketing :: Methodology A Good Social Media Marketing Campaign: Is much more then just having Facebook and Twitter Pages Identifies the breadth of social and news sites where users are spending their time for a particular project Targets the key sites for maximum ROI Publishes content to the key sites using existing workflows Embraces the use of Widgets & Facebook Apps Updates content via RSS feeds and site APIs Includes Reporting and Metrics4
  5. 5. Social Media ROI Social Media Integration is not free, it takes: People Technology Time5
  6. 6. Social Media ROISocial Media Integration is a very creative, inexpensive andprofitable way to build those relationships. The process of SocialMedia integration happens in sequence:6
  7. 7. Social Media Steps Measure to ROI1) Establish - a Baseline to measure resultsLasikPlus Current No. of Surgeries per month: (provided by LasikPlus) Twitter Followers: 199 Facebook Followers: 2,6067
  8. 8. Social Media Steps Measure to ROI2) Create – An activity TimelineCreate time lines of all activity to compare Activites Social Data Web data Transactions8
  9. 9. Social Media Steps Measure to ROI3) Monitor - Sales RevenueAfter starting a campaign you must measure: How often customers make transactions. How many customers you are reaching. How much customers are spending.9
  10. 10. Social Media Steps Measure to ROI (Gain from Investment - Cost of Investment)ROI = Cost of Investment10
  11. 11. Examples
  12. 12. Facebook Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter12
  13. 13. Social Media Examples :: Publication Options Even Facebook is more then just “company” and “group” pages: Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter13
  14. 14. Social Media Examples :: iParticipate Shareable Widget14
  15. 15. Case Study :: Caps Slapstick15
  16. 16. Facebook Apps Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter16
  17. 17. Linkedin Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter17
  18. 18. Social Media Examples :: Twitter Twitter is difficult for B2B, Easier for B2C, but its all About engagement and Conversion.18
  19. 19. Youtube19
  20. 20. Social Media Success - Old Spice According to Nielsen, sales of Old Spice Body Wash rose 11 percent from in February - when the original Old Spice campaign started . Yet during the month of July and the YouTube campaign, sales rose 107 percent. The personalized video responses were more popular than President Obama’s Victory Speech, & President Bush Dodging Shoes, and Susan Boyle. Campaign worked well because it spoke directly to the consumer.20
  21. 21. Social Media Marketing Process21
  22. 22. Get Them To The Contact Wall Drive users to landing Pages and contact walls And get them into your CRM.22
  23. 23. Mobile Market Trends
  24. 24. Mobile Trends, Technology & Channels • Mobile Market Trends • Location Based Services • Customer Support • Augmented Reality • Data Visualization • Game Dynamics • Mobile Advertising • Artificial Intelligence • User Generated Content • Tablets • Dawn of the Social • The Development Consumer Process24
  25. 25. Convergence of Technology25
  26. 26. The Birth of the Smartphone26
  27. 27. Mobile Web Will Rule by 2015Image from Mashable27
  28. 28. Computing Paradigm Changes28
  29. 29. Top Free Apps29
  30. 30. Mobile Advertising
  31. 31. Mobile Ad Frameworks AdMob InMobi Brightroll Jumptap Google AdSense MdotM Greystripe Millennial Media iAd SAY Media ZestADZ31
  32. 32. Customer Support
  33. 33. Case Study :: DELL Customer Support33
  34. 34. Case Study :: Yamaha Customer Support34
  35. 35. Mobile Campaigns
  36. 36. iPad Applications : GEICO Glovebox36
  37. 37. Dawn of the Social Consumer
  38. 38. The Dawn of the Social Consumer •Tweet…. ReTweet •Like •Share •Check-in •Group Buy •QR Code Scan •RFID •Augmented Reality (Nov 3, 2010, Fast Company)38
  39. 39. The Dawn of the Social Consumer39
  40. 40. Augmented Reality :: GEICO40
  41. 41. Case Study: GEICO Tailgate41
  42. 42. Case Study: GEICO Tailgate42
  43. 43. 2010 Yelp :: Augmented Reality43
  44. 44. LBS & Augmented Reality44
  45. 45. www.viaplace.com45
  46. 46. Convention & Visitors Associations46
  47. 47. Convention & Visitors Associations47
  48. 48. Case Study :: Sonoma County, CA48
  49. 49. Johns Hopkins > Wayfinding49
  50. 50. viaPlace - Augmented Reality50
  51. 51. viaPlace - Augmented Reality51
  52. 52. viaPlace - Augmented Reality52
  53. 53. Triggers53
  54. 54. QR Codes54
  55. 55. QR Codes55
  56. 56. Location (SoLoMo)56
  57. 57. 57
  58. 58. Game Dynamics
  59. 59. Mobile Gaming :: Scuba Adventures59
  60. 60. Mobile Gaming :: Art & Science Worlds60
  61. 61. Mobile Gaming :: RESCUE Jump61
  62. 62. Human Computer Interaction
  63. 63. Minority Report (2002) Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter63
  64. 64. Multi-Touch Screens (2006-2007) TED200664
  65. 65. Artificial Intelligence
  66. 66. IBM Deep Blue (1997) Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter66
  67. 67. IBM Watson (2010) Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter67
  68. 68. iPhone 4s / Siri Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter68
  69. 69. Next Paradigm Shift
  70. 70. Are We Cyborgs? “We need a new legal concept of what it is to be a person” Accelerando (2005), Charles Stross70
  71. 71. 2012 Augmented Reality And In the Future…71
  72. 72. The Development Process
  73. 73. 5 Steps To Get Started 1) Start small, with a clear vision 2) Do your research 3) Its all in your name -- and your brand 4) See if a DIY solution will really meet your needs, and get ready for the next steps 5) Know how to hire a developer http://www.huffingtonpost.com/2011/10/14/building-apps-for-your-business_n_1011681.html73
  74. 74. Mobile Development Process74
  75. 75. Questions? Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub

×