Mindgrub Mobile Capabilities Brief


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Overview of Mindgrub’s Mobile capabilities - iPhone, iPad, Blackberry, Android and Palm Pre apps. Visit us at www.mindgrub.com for more info.

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Mindgrub Mobile Capabilities Brief

  1. 1. Mobile Capabilities Brief What we do, How we do it Vince Buscemi Todd Marks VP Operations | Director of Mobile CEO & President vince@mindgrub.com todd.marks@mindgrub.com Twitter: @vincebuscemi Twitter: @mindgrub
  2. 2. Our Mission Utilize best practices in user experience design and project management with a focus on embracing new mobile and social networking technologies to enable instant information travel and distribution for our clients.
  3. 3. Our Mobile Development Process
  4. 4. Our Mobile Development Process Mindgrub strives for excellence through a defined methodology: • Planning: Through conceptual meetings and the use of wireframes, information architecture design and mobile prototypes • Development, Integration and Implementation: Utilizing the best practices and latest technologies to provide the most cutting edge, feature rich, and easy to maintain applications and data backend. • Evaluation and Testing: Ensuring that the applications meets the expectations of our clients and of ourselves in providing the best experience through rigorous testing scenarios. • Support: After deployment we maintain application code, databases, offer upgrades and enhancements through support packages.
  5. 5. All Competencies Website Design | Information Architecture | User Experience Design | Content Management | Drupal | Wordpress | BEA | .NET | PHP | Web 2.0 / 3.0 | Speaking Rich Internet Applications | Flash | Flex | AJAX | Interactive Media | Video | Digital Corporate Signage | Media Players | Flash Media & Interaction Servers Social Media Marketing | Reverse Integration , Twitter, Facebook| Search Engine Optimization (SEO) | eLearning | Learning Management | Edualizer.com | Edinfo.tv Mobile Applications Mobile Marketing & Advertising iPhone iPad Blackberry | Symbian | Google Android Palm Pre | Location Based Services | Augmented Reality | viaPlace.com
  6. 6. Our Core Competencies Mindgrub’s focus in delivering instant information is utilizing our main core competencies of: - The Flash platform - Social Media Marketing - Mobile Applications
  7. 7. The Flash Platform :: Rich Internet Applications Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter
  8. 8. Social Media Marketing is an engagement with online communities to generate exposure, opportunity and sales. 1 1 en.wikipedia.org/wiki/Social_media_marketing
  9. 9. Social Media :: TechTechBoom.com Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter
  10. 10. Social Media Marketing :: Methodology A Good Social Media Marketing Campaign: • Is much more then just having Facebook and Twitter Pages • Identifies the breath of social and news sites where users are spending their time for a particular project • Targets the key sites for maximum ROI • Publishes content to the key sites using existing workflows • Embraces the use of Widgets • Updates content via RSS feeds and site APIs • Includes Reporting and Metrics
  11. 11. Social Media :: Publication Options Even Facebook is more then just “company” and “group” pages: Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter
  12. 12. Social Media :: Reverse Integration
  13. 13. Social Media :: iParticipate Shareable Widget
  14. 14. Ahh… And then there is Mobile
  15. 15. Mobile Applications :: LBS/LBE Mindgrub has designed and developed a variety of mobile applications in the areas of : • Convention & Visitors Associations • Restaurants and Retail • Education / Universities • Insurance & Transportation • Financial Services • Malls and Shopping Areas • Stadiums and Arenas
  16. 16. Location Aware Restaurant Finder :: 600 Block
  17. 17. Education/Universities :: UMBC
  18. 18. Data & Reporting :: Blue Sky Factory Reporting & Metrics key to determining ROI
  19. 19. Financial :: Conceptual
  20. 20. Apple iPad
  21. 21. iPad Applications
  22. 22. Emerging Mobile Trends The following slides contain information from a Morgan Stanley report from April 2010 as published on Mashable.com
  23. 23. The Rise of the Mobile Web In a dense, 87-page report, Morgan Stanley analysts have charted the most important online trends and predicted the future of the Internet. In addition to forecasting more online shopping and showing the geographical distribution of Internet users, the study also shows a dramatic shift toward mobile web use. (Mashable 4/10)
  24. 24. Exponential Growth of Mobile Web Use Image from Mashable
  25. 25. Mobile Web Will Rule by 2015 Including devices such as the Kindle, the iPhone, iPad and other smartphones, web-enabled tablets, GPS systems, video games and wireless home appliances, the growth of the mobile web has been exponential — and we’re still just at the beginning of this cycle. Morgan Stanley’s analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015.
  26. 26. Mobile Web Will Rule by 2015 Image from Mashable
  27. 27. The Rise of the Mobile Web The mobile wealth creation/destruction cycle is in its earliest stages. The proliferation of better devices and the availability of better data coverage are two trends driving rapid growth and adoption of mobile web use. Having better services and smaller, cheaper devices has led to a huge explosion in mobile technology that far outpaces the growth of any other computing cycle.
  28. 28. Technology & Innovation Agency 410.988.2444 Todd Marks Balt · DC · Phila · NYC CEO & President todd.marks@mindgrub.com www.mindgrub.com http://www.twitter.com/mindgrub