3 Ingredients to Make Your Video Go Viral Todd Marks   President & CEO Mindgrub Technologies LLC [email_address] Vince Bus...
3 Ingredients to Make Your Video Go Viral <ul><ul><li>What does being ‘viral’ mean? </li></ul></ul><ul><ul><li>How do we s...
What does being ‘viral’ mean?
Definition of Viral Phenomenon <ul><li>The concept of something, other than a biological virus, being viral came into vogu...
Definition of Viral Marketing <ul><li>Refers to marketing techniques that use social networks to increase brand awareness ...
Definition of Viral Marketing <ul><li>The Goal for Marketers </li></ul><ul><li>The goal of marketers creating successful v...
Definition of Viral Video <ul><li>A Viral Video -  Simply put: is any video that's passed electronically, from person to p...
How do we share content?  (Dawn of the Internet)
How do we share content? <ul><li>Word of mouth </li></ul><ul><li>Email attachments </li></ul><ul><li>Blogs and Discussion ...
All Your Base Are Belong To Us
All Your Base Are Belong To Us The phrase came from a Flash based animation that was poorly translated from Japanese into ...
All Your Base Are Belong To Us
The FLU Factor
The FLU Factor <ul><li>F = Feeling  (emotional connection) </li></ul><ul><li>L = Life  (actor/situation is real) </li></ul...
The FLU Factor <ul><li>F = Feeling  (emotional connection) </li></ul><ul><li>Humorous </li></ul><ul><li>Shocking </li></ul...
The FLU Factor <ul><li>L = Life  (actor/situation perceived as real) </li></ul><ul><li>Real people doing… </li></ul><ul><l...
The FLU Factor <ul><li>U = Unique  (new, different) </li></ul><ul><li>First time witnessing it </li></ul><ul><li>First tim...
<ul><li>Insert </li></ul>
<ul><li>The Two Main Types of Viral Videos </li></ul><ul><ul><li>User-generated  </li></ul></ul><ul><ul><li>Business-gener...
User Generated Videos   v
The Two Main Types of Viral Videos <ul><li>User-generated content </li></ul><ul><li>Started as a home movie converted to a...
The Star Wars Kid
Star Wars Kid <ul><li>A Canadian student made a video of himself swinging an object around as a weapon.  </li></ul><ul><li...
Star Wars Kid http://www.youtube.com/watch?v=HPPj6viIBmU
The Star Wars Kid (The Edited Versions)
Star Wars Kid :: Edited Versions <ul><li>Shortly thereafter edited versions of the video were created, adding Star Wars mu...
<ul><li>INSERT VIDEO HERE </li></ul>Star Wars Kid :: Edited Version http://www.youtube.com/watch?v=UWeJundZa3A
David After Dentist
David After Dentist <ul><li>Dad films son in car after visit to dentist.  </li></ul><ul><li>David is still noticeably high...
<ul><li>INSERT VIDEO HERE </li></ul>David After Dentist http://www.youtube.com/watch?v=Mor1dL9YDb0
Domino’s Employee Video
Domino’s Employee Video <ul><li>Two Domino’s Employees decided to make a prank video of themselves doing gross and disgust...
<ul><li>INSERT VIDEO HERE </li></ul>Domino’s Employee Video http://www.youtube.com/results?search_query=Dominos+Employee+V...
Domino’s Employee Video <ul><li>Domino’s took a completely wrong approach to the situation. </li></ul><ul><li>They didn’t ...
Business Generated Videos
The Two Main Types of Viral Videos <ul><li>1) Business-generated content </li></ul><ul><li>Be shareable like user-generate...
National Aquarium in Baltimore
National Aquarium in Baltimore <ul><li>During the Baltimore Ravens playoff run in 2009, the National Aquarium decided to s...
<ul><li>INSERT VIDEO HERE </li></ul>National Aquarium in Baltimore http://www.youtube.com/watch?v=2HkBDhmKs4s
OK GO The Treadmill Music Video
OK GO :: The Treadmill Music Video <ul><li>The band OK GO recorded a music video for their song “Here It Goes Again” which...
<ul><li>INSERT VIDEO HERE </li></ul>OK GO :: The Treadmill Music Video http://www.youtube.com/watch?v=XJulhGUh8vU
Terry Tate  Office Linebacker
Terry Tate Office Linebacker <ul><li>Video was made for Reebok which shows a “Lawrece Taylor” type NFL linebacker as an of...
<ul><li>INSERT VIDEO HERE </li></ul>Terry Tate Office Linebacker http://www.youtube.com/watch?v=RzToNo7A-94&feature=relate...
Your Viral Video
Your Viral Video <ul><li>Remember Viral = the FLU </li></ul><ul><ul><li>Feeling : Does your video create an emotion that o...
<ul><li>Insert </li></ul>Rick Astley - Never Gonna Give You Up  http://www.youtube.com/watch?v=dQw4w9WgXcQ
Todd Marks   President & CEO Mindgrub Technologies LLC [email_address] Vince Buscemi VP Operations Mindgrub Technologies L...
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3 Ingredients To Make Your Video Go Viral

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Presentation on 3 ingredients to make your videos go viral.
http://www.mindgrub.com/NAB
Ever wonder what it takes to make your video get 10,000, 100,000, 1 million views online? In this session we will analyze the key ingredients to making a video reach a large online audience. We will discuss how to produce, package and distribute video for online mass appeal and how to leverage the social cloud for marketing and business use.

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  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • 3 Ingredients To Make Your Video Go Viral

    1. 1. 3 Ingredients to Make Your Video Go Viral Todd Marks President & CEO Mindgrub Technologies LLC [email_address] Vince Buscemi VP Operations Mindgrub Technologies LLC [email_address]
    2. 2. 3 Ingredients to Make Your Video Go Viral <ul><ul><li>What does being ‘viral’ mean? </li></ul></ul><ul><ul><li>How do we share content? </li></ul></ul><ul><ul><li>Where do we share content? </li></ul></ul><ul><ul><li>The FLU factor of viral videos </li></ul></ul><ul><ul><li>User-generated viral videos </li></ul></ul><ul><ul><li>Business generated viral videos </li></ul></ul><ul><ul><li>Your Viral Video? </li></ul></ul>
    3. 3. What does being ‘viral’ mean?
    4. 4. Definition of Viral Phenomenon <ul><li>The concept of something, other than a biological virus, being viral came into vogue just after the Internet became widely popular in the mid-to-late 1990s. </li></ul><ul><li>An object, even a immaterial object, is considered to be viral when it has the ability to spread copies of itself or change other similar objects to become more like itself when those objects are simply exposed to the viral object. </li></ul><ul><li> (Wikipedia) </li></ul>
    5. 5. Definition of Viral Marketing <ul><li>Refers to marketing techniques that use social networks to increase brand awareness –OR- to achieve other marketing objectives (such as product sales) through self-replicating viral processes. </li></ul><ul><li>It can be word-of-mouth delivered or enhanced by the network effects of the Internet. </li></ul><ul><li> (Wikipedia) </li></ul>
    6. 6. Definition of Viral Marketing <ul><li>The Goal for Marketers </li></ul><ul><li>The goal of marketers creating successful viral campaigns is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being taken by another competitor. </li></ul><ul><li>(Wikipedia) </li></ul>
    7. 7. Definition of Viral Video <ul><li>A Viral Video - Simply put: is any video that's passed electronically, from person to person, regardless of its content and means in which it is spread across your network. </li></ul><ul><li> </li></ul>
    8. 8. How do we share content? (Dawn of the Internet)
    9. 9. How do we share content? <ul><li>Word of mouth </li></ul><ul><li>Email attachments </li></ul><ul><li>Blogs and Discussion Boards </li></ul><ul><li>Embedded videos (YouTube / Vimeo) </li></ul><ul><li>Social Networks </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><li>Viral Video Sites (FunnyorDie.com) </li></ul>
    10. 10. All Your Base Are Belong To Us
    11. 11. All Your Base Are Belong To Us The phrase came from a Flash based animation that was poorly translated from Japanese into English. This became one of the first most widely spread videos on the internet.
    12. 12. All Your Base Are Belong To Us
    13. 13. The FLU Factor
    14. 14. The FLU Factor <ul><li>F = Feeling (emotional connection) </li></ul><ul><li>L = Life (actor/situation is real) </li></ul><ul><li>U = Unique (new, different) </li></ul>
    15. 15. The FLU Factor <ul><li>F = Feeling (emotional connection) </li></ul><ul><li>Humorous </li></ul><ul><li>Shocking </li></ul><ul><li>Scared </li></ul><ul><li>Sad </li></ul><ul><li>So unbelievable you keep watching it </li></ul>
    16. 16. The FLU Factor <ul><li>L = Life (actor/situation perceived as real) </li></ul><ul><li>Real people doing… </li></ul><ul><li>Real situations in… </li></ul><ul><li>Real scenarios that… </li></ul><ul><li>The viewer can relate to and understand. </li></ul>
    17. 17. The FLU Factor <ul><li>U = Unique (new, different) </li></ul><ul><li>First time witnessing it </li></ul><ul><li>First time a situation happens </li></ul><ul><li>Situation/Scenario is varied from normal </li></ul><ul><li>Out of context situations in normal situations. </li></ul>
    18. 18. <ul><li>Insert </li></ul>
    19. 19. <ul><li>The Two Main Types of Viral Videos </li></ul><ul><ul><li>User-generated </li></ul></ul><ul><ul><li>Business-generated </li></ul></ul>
    20. 20. User Generated Videos v
    21. 21. The Two Main Types of Viral Videos <ul><li>User-generated content </li></ul><ul><li>Started as a home movie converted to a digital format and distributed. </li></ul><ul><li>Real people doing real things in real scenarios. </li></ul><ul><li>Authentic, unscripted, and (most of the time) embarrassing to the person in the video. </li></ul><ul><li>Can be created specifically for shock value. </li></ul>
    22. 22. The Star Wars Kid
    23. 23. Star Wars Kid <ul><li>A Canadian student made a video of himself swinging an object around as a weapon. </li></ul><ul><li>The video was filmed at his high school studio. The tape was left by accident, discovered and uploaded to the internet becoming a viral video. </li></ul><ul><li>Edited versions of the video were created, adding Star Wars music, text, and lightsaber effects. </li></ul><ul><li>As of November 27, 2006 it was estimated by The Viral Factory that the video had been viewed over 900 million times. </li></ul>
    24. 24. Star Wars Kid http://www.youtube.com/watch?v=HPPj6viIBmU
    25. 25. The Star Wars Kid (The Edited Versions)
    26. 26. Star Wars Kid :: Edited Versions <ul><li>Shortly thereafter edited versions of the video were created, adding Star Wars music, text, and lightsaber lighting and sound effects. </li></ul><ul><li>As of November 27, 2006 it was estimated by The Viral Factory that the video had been viewed over 900 million times. </li></ul>
    27. 27. <ul><li>INSERT VIDEO HERE </li></ul>Star Wars Kid :: Edited Version http://www.youtube.com/watch?v=UWeJundZa3A
    28. 28. David After Dentist
    29. 29. David After Dentist <ul><li>Dad films son in car after visit to dentist. </li></ul><ul><li>David is still noticeably high and delusional from the drugs used by dentist. He is making outrageous noises and talking nonsense. </li></ul><ul><li>Users had mixed emotions about the video </li></ul><ul><li>Some found it funny and shared it </li></ul><ul><li>Others found it disturbing and called the Dad reckless for not only posting it, but capturing it on video in the first place </li></ul>
    30. 30. <ul><li>INSERT VIDEO HERE </li></ul>David After Dentist http://www.youtube.com/watch?v=Mor1dL9YDb0
    31. 31. Domino’s Employee Video
    32. 32. Domino’s Employee Video <ul><li>Two Domino’s Employees decided to make a prank video of themselves doing gross and disgusting things to a pizza being delivered to customers </li></ul><ul><li>They decided to upload the video to YouTube and within a couple days reached over 1 Million views. </li></ul><ul><li>The story was picked up by local and national news </li></ul><ul><li>Domino’s fired the employees and brought them up on felony charges. </li></ul>
    33. 33. <ul><li>INSERT VIDEO HERE </li></ul>Domino’s Employee Video http://www.youtube.com/results?search_query=Dominos+Employee+Video&aq=f
    34. 34. Domino’s Employee Video <ul><li>Domino’s took a completely wrong approach to the situation. </li></ul><ul><li>They didn’t publicly acknowledge it and hoped that in time it would just go away. </li></ul><ul><li>Domino’s didn’t count on the power of social networking and the speed at which the video was being shared. </li></ul><ul><li>Several weeks later Domino’s decided to make a video in response. </li></ul>
    35. 35. Business Generated Videos
    36. 36. The Two Main Types of Viral Videos <ul><li>1) Business-generated content </li></ul><ul><li>Be shareable like user-generated content. </li></ul><ul><li>Entice interest in company and/or brand. </li></ul><ul><li>Highlight a product, service, or brand. </li></ul><ul><li>Engage the audience and community. </li></ul><ul><li>Make it real, make it relevant </li></ul>
    37. 37. National Aquarium in Baltimore
    38. 38. National Aquarium in Baltimore <ul><li>During the Baltimore Ravens playoff run in 2009, the National Aquarium decided to show support from &quot;other&quot; Baltimore based birds. </li></ul><ul><li>They captured various birds at the Aquarium knocking over other NFL teams mascots, tearing up paper with their name on it. </li></ul><ul><li>Quickly spread within the Baltimore social networking scene Through twitter and Facebook </li></ul>
    39. 39. <ul><li>INSERT VIDEO HERE </li></ul>National Aquarium in Baltimore http://www.youtube.com/watch?v=2HkBDhmKs4s
    40. 40. OK GO The Treadmill Music Video
    41. 41. OK GO :: The Treadmill Music Video <ul><li>The band OK GO recorded a music video for their song “Here It Goes Again” which featured them doing a choreographed routine with treadmills. </li></ul><ul><li>Video was viewed more than 1 Million times in the first 6 days of it’s released instantly skyrocketing the song, the album and the band. </li></ul><ul><li>They performed a live version of the video at the MTV Music Video awards. </li></ul><ul><li>Other videos surfaced of people replicating the routine. </li></ul>
    42. 42. <ul><li>INSERT VIDEO HERE </li></ul>OK GO :: The Treadmill Music Video http://www.youtube.com/watch?v=XJulhGUh8vU
    43. 43. Terry Tate Office Linebacker
    44. 44. Terry Tate Office Linebacker <ul><li>Video was made for Reebok which shows a “Lawrece Taylor” type NFL linebacker as an office monitor. </li></ul><ul><li>First debuted at Super Bowl XXXVII in 2003. </li></ul><ul><li>Scenario is a real office setting with situations most of working America can relate to. </li></ul><ul><li>Was an instant success on the internet with millions of views in the weeks following the Super Bowl. </li></ul><ul><li>Prompted Reebok to create a series of Terry Tate themed videos </li></ul>
    45. 45. <ul><li>INSERT VIDEO HERE </li></ul>Terry Tate Office Linebacker http://www.youtube.com/watch?v=RzToNo7A-94&feature=related
    46. 46. Your Viral Video
    47. 47. Your Viral Video <ul><li>Remember Viral = the FLU </li></ul><ul><ul><li>Feeling : Does your video create an emotion that others can relate to and want to share? </li></ul></ul><ul><ul><li>Life : Does your video contain real life situations and scenarios that others can relate and share? </li></ul></ul><ul><ul><li>Unique : Is your video something fresh and different that has never been done before creating a buzz that makes users want to share it within their network and beyond? </li></ul></ul>
    48. 48. <ul><li>Insert </li></ul>Rick Astley - Never Gonna Give You Up http://www.youtube.com/watch?v=dQw4w9WgXcQ
    49. 49. Todd Marks President & CEO Mindgrub Technologies LLC [email_address] Vince Buscemi VP Operations Mindgrub Technologies LLC [email_address] Questions? ( www.mindgrub.com/NAB ) ( www.twitter.com/mindgrub )

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