Innovating the Retail Shopping Experience

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Design an innovative, highly experiential retail shopping
experience. Explore opportunities for celebration,
personal expression, social connection.

Published in: Business, Technology

Innovating the Retail Shopping Experience

  1. 1. title slide Lead insights and new value creation 25 February, 2011 Michael Eckersley, PhD michael@humancentered.nt Michael Eckersley, PhD Text Innovating the Retail Shopping Experience Creative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported
  2. 2. Designing services & customer experiencesCreative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported Vision/Intent: MAKE UNDERSTAND REALIZE research & discovery articulate vision/intent Design an innovative retail shopping experience. Explore opportunities for celebration, personal expression, social connection.
  3. 3. Designing services & customer experiencesCreative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported Problem: America’s struggling downtowns
  4. 4. Designing services & customer experiencesCreative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported Problem: Failed retail and economic models
  5. 5. Designing services & customer experiencesCreative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported matter information space time culture All we have to work with Creative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported Designing services & customer experiences
  6. 6. Designing services & customer experiencesCreative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported Human-centered retail design is more than about merchandise. It’s about the experience of shopping, of social networks, of community and economic development. Ultimately it’s about sensed value and quality of life. Creative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported Designing services & customer experiences
  7. 7. Designing services & customer experiencesCreative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported Designers: Ross Dansby, Stephanie Hertel, Karen Jantz, Buck Wimberly http://www.slideshare.net/mindcentric/shape-custom-clothiers
  8. 8. Designing services & customer experiencesCreative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported Designers: Joe Jancsics, Bethany Hoppenthaler, Katrina Hickam http://prezi.com/y4h80m-v8o9l/haute-dog-lounge
  9. 9. Designing services & customer experiencesCreative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported www.slideshare.net/BBartels/male-shopping-experience-final Designers: Troy Fost, Bob Bartels, Gary Domke
  10. 10. title slide Lead insights and new value creation 25 February, 2011 Michael Eckersley, PhD michael@humancentered.nt Designing Services & Customer Experiences Spring 2011 Michael Eckersley, PhD Text Innovating the Retail Shopping Experience Creative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported

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