Shape custom clothiers

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Designers: Ross Dansby, Stephanie Hertel, 
Karen Jantz, Buck Wimberly

Published in: Design
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Shape custom clothiers

  1. 1. Designing Services & Experiences: Ross Dansby, Stephanie Hertel, Karen Jantz, Buck Wimberly
  2. 2. HOW THEY SHOP Specific Broad Gift Card/ Needs Needs Promo Hobby Social Involuntary Shopper Shopper Shopper Shopper Shopper Shopper Find my desired color. — — — —Find what fits my body. — — Entertain me. — — Show me options. — Show me what’s new. —Show me what coordinates? —
  3. 3. WHAT THEY WANT ‣ Educate Me ‣ Make me feel good about myself ‣ Entertain me ‣ Show me what’s new
  4. 4. WHO THEY AREEric Jae Lindsay Tyler✤ Broad Needs ✤ Needs Based ✤ Hobby/Social ✤ Involuntary Shopper Shopper Shopper Shopper✤ Upgrading ✤ Budgeter and ✤ Shops for fun ✤ Needs to be wardrobe trend follower ✤ Shops with entertained✤ Shops alone ✤ Shops alone friends ✤ Shops with girlfriend
  5. 5. STORE CONCEPT Co-creation + Local Production + Modern Technology _______________________ 21st Century Tailor
  6. 6. production  commercial  public semi­ private private se pr prpr pu pr mi od iva od b od ­pr uc te uc lic uc iva tio   tio n tio te n n   se pr pu m re bli i re iva ta te  ta c re ­pri il il ta va il te  
  7. 7. WELCOME
  8. 8. A LASTING IMPRESSION
  9. 9. WHAT THEY WANT ‣ Educate Me: teaches consumers about their personal style and proper fit ‣ Make me feel good about myself: builds confidence through personal expression ‣ Entertain me: uses digital technology to keep customers engaged ‣ Show me what’s new: being a trusted trend expert
  10. 10. TECHNOLOGY:Interactive Wall ‣ HD projection technology ‣ Simple software rotates stills, videos, and shows “Now Playing” music
  11. 11. TECHNOLOGY:High-Tech Dressing Room ‣ Augmented reality technology ‣ Innovative software allows customization ‣ 3D body scanning technology provides accurate measurements
  12. 12. TECHNOLOGY:Production ‣ Laser cutting technology offers quick and accurate turnaround ‣ Industrial grade sewing machines assemble cut pieces ‣ Industrial grade steamers ensure the clothing looks ready to wear
  13. 13. TECHNOLOGY:Database-driven offerings ‣ Online quiz and appointment scheduling ‣ Website with a design tool facilitates user-created content ‣ Customers’ style choices are stored to provide suggestions
  14. 14. OUR BANKROLL ‣ Large initial investment in technology ‣ Low fixed costs over time ‣ High price-point clothing ‣ Low clothing inventory ‣ Few customer refunds
  15. 15. INVITE THEM IN ‣ Advertising through word of mouth: FB, delivery, quality ‣ Online design studio gets customers excited about their clothes ‣ Making high quality, custom clothing accessible
  16. 16. KEEP THEM COMING BACK ‣ Value increases as they form a closer relationship ‣ Personal shopper, personal interaction, thank you notes, etc. ‣ Customer involvement in design process ‣ Perfect fit and style ‣ High design with a local experience
  17. 17. SOURCES: technology ‣ Cornell University College of Human Ecology, “Made to Measure” http://www.bodyscan.human.cornell.edu/scenefe80.html ‣ Zugara http://www.zugara.com ‣ Absolutely Digital, “Tobi.com Augmented Reality Dressing Room” http://absolutelydigital.com/2009/11/tobi-com-augmented- reality-dressing-room/ ‣ Astor and Black Custom Clothier http://astorandblack.com/ab/bepokevisualizer/
  18. 18. SOURCES: image credits ‣ Dress fabric and base: www.anthropologie.com ‣ Men’s fabric samples: http://astorandblack.com/ab/bespokevisualizer/ ‣ Delivery Truck: http://www.sallyjshim.com/blog/2011/5/13/eat- sweet-lucies.html ‣ Hanger: www.everydayhangers.com ‣ Tag: www.creaturecomfortsblog.com ‣ Misc: http://www.blanklabel.com, http://astorandblack.com

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