Presentation made for

1. What the F*** is
Social Media

2. • What the F*** is Social Media
• How Social Media came to be
• What to use Social Media for
• Forms of Social Media
• Pros & Cons of Social Media
• Social Media & Marketing

3. Social Media
A fancy way to describe the zillions of
conversations people are having online 24/7

4. Social Media
A fancy way to describe the zillions of
conversations people are having online 24/7
Participation
blurs the line between
media and audience

5. Social Media
A fancy way to describe the zillions of
conversations people are having online 24/7
Participation
blurs the line between
media and audience
Openness
rarely any barriers to
accessing and making use
of content

6. Social Media
A fancy way to describe the zillions of
conversations people are having online 24/7
Participation
blurs the line between
media and audience Conversation
a two-way conversation
Openness
rarely any barriers to
accessing and making use
of content

7. Social Media
A fancy way to describe the zillions of
conversations people are having online 24/7
Community
Participation share common interests
blurs the line between
media and audience Conversation
a two-way conversation
Openness
rarely any barriers to
accessing and making use
of content

8. Social Media
A fancy way to describe the zillions of
conversations people are having online 24/7
Community
Participation share common interests
blurs the line between
media and audience Conversation
a two-way conversation
Openness Connectedness
rarely any barriers to making use of links to other
accessing and making use sites, resources and people
of content

9. Social Media
A fancy way to describe the zillions of
conversations people are having online 24/7
Community
Participation share common interests
blurs the line between
media and audience Conversation
a two-way conversation
Openness Connectedness
rarely any barriers to making use of links to other
accessing and making use sites, resources and people
of content

10. A good way to think about social media is that all of this is actually
just about being human beings.
Sharing ideas, cooperating and collaborating to create art, thinking and commerce,
vigorous debate and discourse, finding people who might be good friends, allies and
lovers – it’s what our species has built several civilisations on. That’s why it is
spreading so quickly, not because it’s great shiny, whizzy new technology, but because
it lets us be ourselves – only more so.
-Antony Mayfield from iCrossing

11. How Social Media came to be
MEDIA PRODUCTION
• the advent of digital technology and the
internet
• the ever-lower costs of computers, digital
cameras and high-speed internet access,
combined with free or low-cost, easy-to-use
editing software

12. How Social Media came to be
DISTRIBUTION
• RSS (Really Simple Syndication) makes it much
easier for blogs and other social media to
build or become part of communities
• Search engines

13. Technology is shifting the power away from the
editors, the publishers, the establishment, the media
elite. Now it’s the people who are in control.
- Rupert Murdoch, Global Media Entrepreneur

14. Shift from the
Traditional Funnel Model
“WE TELL YOU.”
-Brands

15. To a more complex Marketing Funnel
“TELL EACH
OTHER.”
-Brands

16. Purposes

17. Purposes

18. Purposes

19. Purposes

20. Purposes

21. Purposes

22. Purposes

23. Purposes

24. Purposes

25. Basic
Forms

26. Social networks
personal web pages where people
connect with friends to share content
and communication
Basic
Forms

27. Social networks
personal web pages where people
connect with friends to share content
and communication
Wikis
a communal document
or database
Basic
Forms

28. Social networks
personal web pages where people
connect with friends to share content
and communication
Wikis
a communal document
or database
Basic
Microblogging Forms
social networking combined
with bite-sized blogging

29. Social networks Podcasts
audio and video files that are
personal web pages where people
available by subscription
connect with friends to share content
and communication
Wikis
a communal document
or database
Basic
Microblogging Forms
social networking combined
with bite-sized blogging

30. Social networks Podcasts
audio and video files that are
personal web pages where people
available by subscription
connect with friends to share content
and communication
Blogs
Wikis
a communal document
or database
Basic online journals
Microblogging Forms
social networking combined
with bite-sized blogging

31. Social networks Podcasts
audio and video files that are
personal web pages where people
available by subscription
connect with friends to share content
and communication
Blogs
Wikis
a communal document
or database
Basic online journals
Microblogging Forms Forums
areas for online discussion
social networking combined
with bite-sized blogging

32. Social networks Podcasts
audio and video files that are
personal web pages where people
available by subscription
connect with friends to share content
and communication
Blogs
Wikis
a communal document
or database
Basic online journals
Microblogging Forms Forums
areas for online discussion
social networking combined
with bite-sized blogging
Content communities
communities which organise and share
particular kinds of content

33. Social Media & Marketing

34. Millions of people are creating content for the social Web.
Your competitors are already there.
Your customers have been there for a long time.
If your business isn't putting itself out there, it ought to be.
-BusinessWeek, February 19, 2009

35. Objectives
of Social Media & Marketing

36. Objectives
of Social Media & Marketing

37. Objectives
of Social Media & Marketing

38. Objectives
of Social Media & Marketing

39. Objectives
of Social Media & Marketing

40. Objectives
of Social Media & Marketing

41. Components of Engagement

42. Social Media & Marketing

43. Social Media & Marketing

44. Social Media & Marketing

45. Social Media & Marketing

46. Social Media
is integrating technology &
social interaction