Suzanne O Minassian | IBM Social Software Product Manager | 23.10.2008 IBM’s Grounds-Up Social Software Transformation Pho...
Welcome to IBM Photo by  derekkb
IBM has over 380,000 employees; over 50% are mobile
Photo by  plasticrevolver
Fringe
Beehive
Atlas
 
 
 
 
Social Bookmarking for an Enterprise <ul><li>Central store </li></ul><ul><li>Search and keyword &quot;tags&quot; </li></ul...
Collaborative User Experience
Collaborative User Experience
 
Deployment <ul><li>Technology Adoption Program (TAP) </li></ul><ul><li>Virtually no advertising </li></ul><ul><li>Steady a...
Embedding Social Bookmarks into Search Collaborative User Experience April, 2007
Photo by  rosswebdale r
<ul><li>Activities are the clusters of everyday work in business </li></ul><ul><li>Informal activities are the way work re...
 
Cattail | Social File Sharing
Spectacular | Feed Aggregation
Unified Search
IBM’s social software through the years Communities Blogs Dogear Activities Profiles 1998 2002 2008 Persona  Bluepages & P...
Photo by  ppdigital
 
 
 
 
 
 
 
 
 
Photo  bybikeracer
Let’s continue talking. @minassian [email_address] http://synch.rono.us http://tekmoda.com Thank you! Photo by  derekkb
<ul><li>Special thanks to  </li></ul><ul><li>Irene Greif  &  Dave Newbold   </li></ul><ul><li>for lending me their own tal...
Photo by  demonbaby Please share your thoughts on this session webexberlin2008.crowdvine.com
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IBM's Grounds Up Social Software Transformation

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IBM's Grounds Up Social Software Transformation

  1. 1. Suzanne O Minassian | IBM Social Software Product Manager | 23.10.2008 IBM’s Grounds-Up Social Software Transformation Photo by mclanaghan
  2. 2. Welcome to IBM Photo by derekkb
  3. 3. IBM has over 380,000 employees; over 50% are mobile
  4. 4. Photo by plasticrevolver
  5. 5. Fringe
  6. 6. Beehive
  7. 7. Atlas
  8. 12. Social Bookmarking for an Enterprise <ul><li>Central store </li></ul><ul><li>Search and keyword &quot;tags&quot; </li></ul><ul><li>Discovery via &quot;pivot&quot; browsing </li></ul><ul><li>Subscriptions </li></ul><ul><li>Authenticated identity </li></ul><ul><li>Internet and Intranet bookmarks </li></ul><ul><li>Support for both shared and private bookmarks </li></ul><ul><li>Designed for remixing (REST for dogear api) </li></ul>Collaborative User Experience
  9. 13. Collaborative User Experience
  10. 14. Collaborative User Experience
  11. 16. Deployment <ul><li>Technology Adoption Program (TAP) </li></ul><ul><li>Virtually no advertising </li></ul><ul><li>Steady adoption and formation of “folksonomy” </li></ul><ul><li>REST API for new uses </li></ul>Collaborative User Experience Visualizing Taggers with pictures size according to number of bookmarks
  12. 17. Embedding Social Bookmarks into Search Collaborative User Experience April, 2007
  13. 18. Photo by rosswebdale r
  14. 19. <ul><li>Activities are the clusters of everyday work in business </li></ul><ul><li>Informal activities are the way work really happens </li></ul><ul><li>They have been the elusive subject of ethnography for 25 years </li></ul>Collaborative User Experience Collective Work Practices Focus on activities we’re doing, not the tools we’re using
  15. 21. Cattail | Social File Sharing
  16. 22. Spectacular | Feed Aggregation
  17. 23. Unified Search
  18. 24. IBM’s social software through the years Communities Blogs Dogear Activities Profiles 1998 2002 2008 Persona Bluepages & Persona redesigned Connections Profiles BlueGroups Community tools Community Map Connections Communities BlogCentral Connections Blogs Dogear Connections Dogear Instant Collaboration UAM OpenActivities Connections Activities Activity Explorer
  19. 25. Photo by ppdigital
  20. 35. Photo bybikeracer
  21. 36. Let’s continue talking. @minassian [email_address] http://synch.rono.us http://tekmoda.com Thank you! Photo by derekkb
  22. 37. <ul><li>Special thanks to </li></ul><ul><li>Irene Greif & Dave Newbold </li></ul><ul><li>for lending me their own talks for this presentation. </li></ul>
  23. 38. Photo by demonbaby Please share your thoughts on this session webexberlin2008.crowdvine.com

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