Suzanne O Minassian | IBM Social Software Product Manager | 03.31.2009 IBM’s Grounds-Up Social Software Transformation Pho...
Welcome to IBM Photo by  derekkb
IBM has over 380,000 employees; over 50% are mobile
Fringe
Beehive
Atlas
 
 
 
 
Social Bookmarking for an Enterprise <ul><li>Central store </li></ul><ul><li>Search and keyword &quot;tags&quot; </li></ul...
Collaborative User Experience
Collaborative User Experience
 
Deployment <ul><li>Technology Adoption Program (TAP) </li></ul><ul><li>Virtually no advertising </li></ul><ul><li>Steady a...
Embedding Social Bookmarks into Search Collaborative User Experience April, 2007
Photo by  rosswebdale r
<ul><li>Activities are the clusters of everyday work in business </li></ul><ul><li>Informal activities are the way work re...
 
Cattail | Social File Sharing
Spectacular | Feed Aggregation
Unified Search
Communities Blogs Dogear Activities Profiles 1998 2003 2009 Persona  Bluepages Connections Profiles BlueGroups  Community ...
Photo by  ppdigital
Profiles
Dogear
<ul><li>Spend less time trying to find the right person with the right knowledge </li></ul><ul><li>“ We needed to find som...
Communities
*Source:   IBM Global Technical Services Knowledge Community of Practice Business Impact Survey 2007 completed by approxim...
<ul><li>Networking to reach educational resources and knowledge communities </li></ul><ul><li>John comes to us from a seri...
Activities
<ul><li>Sales prospecting and customer-facing interactions </li></ul><ul><li>Adapted Lotus Connection Activities and Notes...
Blogs
Policies based on IBM’s Business Conduct Guidelines Apply internally and externally Available on ibm.com “ blogging guidel...
Home Page
Search
Lotus Greenhouse – greenhouse.lotus.com
IBM.com – ibm.com/communities
<ul><li>Breeding  diverse social networks </li></ul><ul><li>Promoting  out-of-your-inbox thinking  </li></ul><ul><li>Enabl...
Photo  bybikeracer
Let’s continue talking. @minassian [email_address] http://synch.rono.us http://tekmoda.com Thank you! Photo by  derekkb
<ul><li>Special thanks to  </li></ul><ul><li>Irene Greif ,  Dave Newbold  &  Gina Poole </li></ul><ul><li>for lending me t...
Photo by  demonbaby Please share your thoughts on this session
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IBM Social Software for the KM Forum

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IBM Social Software for the KM Forum

  1. 1. Suzanne O Minassian | IBM Social Software Product Manager | 03.31.2009 IBM’s Grounds-Up Social Software Transformation Photo by mclanaghan
  2. 2. Welcome to IBM Photo by derekkb
  3. 3. IBM has over 380,000 employees; over 50% are mobile
  4. 4. Fringe
  5. 5. Beehive
  6. 6. Atlas
  7. 11. Social Bookmarking for an Enterprise <ul><li>Central store </li></ul><ul><li>Search and keyword &quot;tags&quot; </li></ul><ul><li>Discovery via &quot;pivot&quot; browsing </li></ul><ul><li>Subscriptions </li></ul><ul><li>Authenticated identity </li></ul><ul><li>Internet and Intranet bookmarks </li></ul><ul><li>Support for both shared and private bookmarks </li></ul><ul><li>Designed for remixing (REST for dogear api) </li></ul>Collaborative User Experience
  8. 12. Collaborative User Experience
  9. 13. Collaborative User Experience
  10. 15. Deployment <ul><li>Technology Adoption Program (TAP) </li></ul><ul><li>Virtually no advertising </li></ul><ul><li>Steady adoption and formation of “folksonomy” </li></ul><ul><li>REST API for new uses </li></ul>Collaborative User Experience Visualizing Taggers with pictures size according to number of bookmarks
  11. 16. Embedding Social Bookmarks into Search Collaborative User Experience April, 2007
  12. 17. Photo by rosswebdale r
  13. 18. <ul><li>Activities are the clusters of everyday work in business </li></ul><ul><li>Informal activities are the way work really happens </li></ul><ul><li>They have been the elusive subject of ethnography for 25 years </li></ul>Collaborative User Experience Collective Work Practices Focus on activities we’re doing, not the tools we’re using
  14. 20. Cattail | Social File Sharing
  15. 21. Spectacular | Feed Aggregation
  16. 22. Unified Search
  17. 23. Communities Blogs Dogear Activities Profiles 1998 2003 2009 Persona Bluepages Connections Profiles BlueGroups Community tools Community Map Connections Communities BlogCentral Connections Blogs Dogear Connections Dogear Instant Collaboration UAM OpenActivities Connections Activities Activity Explorer Cattail Files Connections Files Internal projects affect product concepts and technology Beehive IBM’s social software through the years
  18. 24. Photo by ppdigital
  19. 25. Profiles
  20. 26. Dogear
  21. 27. <ul><li>Spend less time trying to find the right person with the right knowledge </li></ul><ul><li>“ We needed to find someone with deep Tivoli and Lotus implementation skills and didn’t have any leads, so we searched on w3 and found candidates tagged from BlogCentral . We then validated their experience by looking at what they DogEared and blogged, and we confirmed they had customer experience.” </li></ul><ul><li>“ Sometimes we don’t even need to contact the individuals, we learn ‘just-in-time’ by following the expert . We read the content they have created and use their links. It’s the new form of enablement and mentoring. ” </li></ul><ul><li>“ I like to tell the story of the Websphere portal SME with 33 years at IBM. Before he retired, we convinced him to DogEar links for a few months. The replacement lived off those bookmarks; they were saved a huge amount of time .” </li></ul><ul><li>Expertise is no longer just about the people, it includes their knowledge and networks . By encouraging our experts to use transparent tools to manage their own information, we enable all of IBM. </li></ul>Ann-Marie Lotus Technical Sales Manager PSW, Lotus Sales, IBM S&D Success Stories – Example: Expertise location
  22. 28. Communities
  23. 29. *Source: IBM Global Technical Services Knowledge Community of Practice Business Impact Survey 2007 completed by approximately 2,300 respondents. IBM Communities of Practice benefit from Social Software
  24. 30. <ul><li>Networking to reach educational resources and knowledge communities </li></ul><ul><li>John comes to us from a series of acquisitions, but only at IBM did he serendipitously connected to peers and SMEs via BlogCentral and Beehive, enabling him to find a software engineering community and nearby classes for his direct reports. Now both teams are sharing experiences back and forth. “ They're learning from us, we're learning from them, it's huge . I don't know when we would have found them without these tools.” </li></ul><ul><li>&quot;If you are going to acquire companies and bring in people, you'll always start with formal communications. But if you want their A+ people -- the engaged self-starters who are motivated and trying to do the right thing – to feel like they can fit in, provide them with networking tools to find their new peers. &quot; </li></ul><ul><li>By using networking tools, John discovered “ you’ll never bump into people in your inbox , but in social tools it’s a small world.” </li></ul><ul><li>His team’s success has encouraged them to use more of the available tools. Wikis are keeping their information available across the team’s global workday, and they have reached out to new communities of experts . </li></ul>John Development Director – Cognos Enterprise Planning IBM SWG, Information Management Success Stories – Example: Acquisition Integration
  25. 31. Activities
  26. 32. <ul><li>Sales prospecting and customer-facing interactions </li></ul><ul><li>Adapted Lotus Connection Activities and Notes 8.0 as a new way to track to-dos, contacts, and communications for sales prospecting and client touches </li></ul><ul><li>Hours spent with client prospects increased by 50% </li></ul><ul><li>Number of client touches increased by 500-600% </li></ul><ul><li>Helping other Tele-sales members learn and improve this process </li></ul><ul><li>Helping other Tele-sales reduce phone-tag and voicemail in favor of email and online touches </li></ul>Jeannette Tele-sales / Inside Brand Sales Specialist Success Stories – Example: Sales Prospecting
  27. 33. Blogs
  28. 34. Policies based on IBM’s Business Conduct Guidelines Apply internally and externally Available on ibm.com “ blogging guidelines” IBM’s Blogging policy & guidance
  29. 35. Home Page
  30. 36. Search
  31. 37. Lotus Greenhouse – greenhouse.lotus.com
  32. 38. IBM.com – ibm.com/communities
  33. 39. <ul><li>Breeding diverse social networks </li></ul><ul><li>Promoting out-of-your-inbox thinking </li></ul><ul><li>Enabling non-disruptive expertise consumption </li></ul><ul><li>Organizing the flow of ad hoc collaboration </li></ul>“ I found your profile…” “ I just read this blog about a new idea…” “ Wow, the answer is right here in her bookmarks!” “ I’m going to save this chat to our activity.” Enterprise Social Software is about
  34. 40. Photo bybikeracer
  35. 41. Let’s continue talking. @minassian [email_address] http://synch.rono.us http://tekmoda.com Thank you! Photo by derekkb
  36. 42. <ul><li>Special thanks to </li></ul><ul><li>Irene Greif , Dave Newbold & Gina Poole </li></ul><ul><li>for lending me their own talks for this presentation. </li></ul>
  37. 43. Photo by demonbaby Please share your thoughts on this session

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