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By
Mi Muba

Pollution Pollution

www.pollutionpollution.com
 If a company portrays itself or one or all its products as

environment friendly with the objective to compete
another g...
 To compete another green product

 To grab a green niche market
 To build image as environment friendly
 To take any ...
 A product claiming to be green without any supportive

evidence of certification or true label
 A product having a tiny...
 A product that is harmful for environment in its true

sense but claiming to be green like organic cigarette
 A product...
 A product that highlight itself as green in much

technical terms
 A product that earlier was rejected by regulator as
...
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Top 10 signs of green washing

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Many companies show their products as green but actually they are not and people wrongly buy them and get duped by their act of Green Washing

Published in: Marketing, Technology, Business
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Top 10 signs of green washing

  1. 1. By Mi Muba Pollution Pollution www.pollutionpollution.com
  2. 2.  If a company portrays itself or one or all its products as environment friendly with the objective to compete another green product or grab a green niche market for the sake of enhancing its sales revenue or promoting its green image to ultimately earn more profit is called a company doing GREEN WASHING. www.pollutionpollution.com
  3. 3.  To compete another green product  To grab a green niche market  To build image as environment friendly  To take any benefit given to a green initiative  To smoothen way for another upcoming green product  To get tax exemptions as being a green product www.pollutionpollution.com
  4. 4.  A product claiming to be green without any supportive evidence of certification or true label  A product having a tiny aspect of green while rest of the product has nothing to do with green  A product exaggerated being green but its impact is not as much telling www.pollutionpollution.com
  5. 5.  A product that is harmful for environment in its true sense but claiming to be green like organic cigarette  A product made by a company that is found violating environmental laws several times  A product made by a company that does not get its environmental audit regularly  A product certified as green by an irrelevant authority www.pollutionpollution.com
  6. 6.  A product that highlight itself as green in much technical terms  A product that earlier was rejected by regulator as being green and now reintroduced with a new label  A product that has green branding but not fully green in terms of benefits www.pollutionpollution.com

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