Friday, November 12, 2010
Copyright 4B Strategies 2010
www.4bstrategies.com
Today
Copyright 4B Strategies 2010
www.4bstrategies.com
 In coaching, the measure of marketing
effectiveness is not the number of people
who hear your message but rather how
eff...
Who is your target market ?
Where do they hang out ?
What do they need, want ?
How to reach them ?
Copyright 4B Strategies...
- web site, blog, LinkedIn, article sites, posts
on other blogs
Copyright 4B Strategies 2010
www.4bstrategies.com
Copyright 4B Strategies 2010
www.4bstrategies.com
Copyright 4B Strategies 2010
www.4bstrategies.com
Copyright 4B Strategies 2010
www.4bstrategies.com
Copyright 4B Strategies 2010
www.4bstrategies.com
P
a
r
t
y
Home
Do
Do
Copyright 4B Strategies 2010
www.4bstrategies.com
Twitter
Facebook
Linked In
Etc.
Blog
Coaching
 Speaking
Writing
A. Know your Client
Build your:
B. Visibility
C. Credibility
D. Relationships
Copyright 4B Strategies 2010
www.4bstrategie...
-content that is useful to your clients, relevant,
timely, current, thoughtful, thought provoking
Copyright 4B Strategies ...
-blog comments, respond quickly to emails
-have a Google alert on your name and on topics of
interest to your clients, ema...
 Don’t try to impress
◦ People don’t find it persuasive
 Needs, wishes, wants
 Person to Person
 Tell a Story
Copyrigh...
Copyright 4B Strategies 2010
www.4bstrategies.com
Copyright 4B Strategies 2010
www.4bstrategies.com
 We don’t best communicate information when
we want to convey it.
 Instead, communication is most effective
when we ensu...
 Social Media IS NOT for making money
 Social Media IS about getting people to know
like and trust you.
Copyright 4B Str...
Trust
Outstanding
Visibility
Makes you
credible
Increase
Referrals
Offer
Services
Perceived as
Expert
Familiarity
New
Rela...
T
O
M I
O P
F
N D
Copyright 4B Strategies 2010
www.4bstrategies.com
The Best Of the Best
 Social Media
◦ LinkedIn
 Blog
 Wordpress
◦ Wordpress Direct –
interface and
optimization
 Email
...
 Yola.com
 Weebly.com
◦ Has a blog page option
◦ Youtube videos etc.
Copyright 4B Strategies 2010
www.4bstrategies.com
1. Don't cut and paste your résumé
2. Use your voice
3. Write a personal tagline
4. Put your elevator pitch to work
5. Poi...
 Helping busy people search
 Online tracking systems
 Nurturing the core community
 Helping people help you
 Becoming...
 Pat Snow
 514 481 1501
 Michelle King
 514 928 0080
 Email
 4BStrategies@gmail.com
 Website
 4bstrategies.com
Cop...
 November 26th
LinkedIn - How to setup and configure your LinkedIn account to maximize
your visibility and ease of promot...
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Marketing Your Coaching Business Online - 4B Strategies

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Presented to the Quebec Chapter of ICF November 10th, 2010 this is a high level overview of what can be done to market your coaching practice online.

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Marketing Your Coaching Business Online - 4B Strategies

  1. 1. Friday, November 12, 2010 Copyright 4B Strategies 2010 www.4bstrategies.com
  2. 2. Today Copyright 4B Strategies 2010 www.4bstrategies.com
  3. 3.  In coaching, the measure of marketing effectiveness is not the number of people who hear your message but rather how effectively and quickly you can get a client to share their problems with you. Copyright 4B Strategies 2010 www.4bstrategies.com
  4. 4. Who is your target market ? Where do they hang out ? What do they need, want ? How to reach them ? Copyright 4B Strategies 2010 www.4bstrategies.com
  5. 5. - web site, blog, LinkedIn, article sites, posts on other blogs Copyright 4B Strategies 2010 www.4bstrategies.com
  6. 6. Copyright 4B Strategies 2010 www.4bstrategies.com
  7. 7. Copyright 4B Strategies 2010 www.4bstrategies.com
  8. 8. Copyright 4B Strategies 2010 www.4bstrategies.com
  9. 9. Copyright 4B Strategies 2010 www.4bstrategies.com P a r t y Home Do Do
  10. 10. Copyright 4B Strategies 2010 www.4bstrategies.com Twitter Facebook Linked In Etc. Blog Coaching  Speaking Writing
  11. 11. A. Know your Client Build your: B. Visibility C. Credibility D. Relationships Copyright 4B Strategies 2010 www.4bstrategies.com
  12. 12. -content that is useful to your clients, relevant, timely, current, thoughtful, thought provoking Copyright 4B Strategies 2010 www.4bstrategies.com
  13. 13. -blog comments, respond quickly to emails -have a Google alert on your name and on topics of interest to your clients, email newsletter, ask questions, ask for help with something Copyright 4B Strategies 2010 www.4bstrategies.com
  14. 14.  Don’t try to impress ◦ People don’t find it persuasive  Needs, wishes, wants  Person to Person  Tell a Story Copyright 4B Strategies 2010 www.4bstrategies.com
  15. 15. Copyright 4B Strategies 2010 www.4bstrategies.com
  16. 16. Copyright 4B Strategies 2010 www.4bstrategies.com
  17. 17.  We don’t best communicate information when we want to convey it.  Instead, communication is most effective when we ensure that what we have to offer is accessible and useful right at the point when someone in need starts looking for it. Copyright 4B Strategies 2010 www.4bstrategies.com
  18. 18.  Social Media IS NOT for making money  Social Media IS about getting people to know like and trust you. Copyright 4B Strategies 2010 www.4bstrategies.com
  19. 19. Trust Outstanding Visibility Makes you credible Increase Referrals Offer Services Perceived as Expert Familiarity New Relationships Demand Higher Prices Copyright 4B Strategies 2010 www.4bstrategies.com
  20. 20. T O M I O P F N D Copyright 4B Strategies 2010 www.4bstrategies.com
  21. 21. The Best Of the Best  Social Media ◦ LinkedIn  Blog  Wordpress ◦ Wordpress Direct – interface and optimization  Email  MailChimp ◦ Free email up to 1,000 users or 6,000 emails  Web Hosting  Hostgator ◦ Hosting – 7.95/month = unlimited domains Copyright 4B Strategies 2010 www.4bstrategies.com
  22. 22.  Yola.com  Weebly.com ◦ Has a blog page option ◦ Youtube videos etc. Copyright 4B Strategies 2010 www.4bstrategies.com
  23. 23. 1. Don't cut and paste your résumé 2. Use your voice 3. Write a personal tagline 4. Put your elevator pitch to work 5. Point out your skills 6. Explain your experience 7. Distinguish yourself from the crowd 8. Ask and answer questions 9. Improve your search page rank 10. Build your connections Copyright 4B Strategies 2010 www.4bstrategies.com
  24. 24.  Helping busy people search  Online tracking systems  Nurturing the core community  Helping people help you  Becoming a more valuable resource  Word of mouth  Participating in the broader marketplace Copyright 4B Strategies 2010 www.4bstrategies.com
  25. 25.  Pat Snow  514 481 1501  Michelle King  514 928 0080  Email  4BStrategies@gmail.com  Website  4bstrategies.com Copyright 4B Strategies 2010 www.4bstrategies.com
  26. 26.  November 26th LinkedIn - How to setup and configure your LinkedIn account to maximize your visibility and ease of promoting you in your business.  Profiles  Search Engine – Making your profile more searchable  Visibility  Presentations  Video  December 10th Facebook– How to setup and configure your Facebook account to maximize your visibility and ease of promoting you in your business.  Profiles  Events  Fan Pages  Advertising Copyright 4B Strategies 2010 www.4bstrategies.com

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