• Destination – West Bengal Tourism.
• Target Group – Travel Enthusiasts.
• Income group – A+, A, B+, B, C+.
• Target Market – Pan India.
• Target Media – Magazines & Newspapers.
Magazines – Outlook Traveller, Bhromon, Desh,
Travel Plus, Safari India, India Today Travel Plus, Lonely Planet
Magazine, India Outbound, Femina, Women’s Era, Lets Travel,
Tourism India, India Today, Outlook, The Week.
Print – (National & local) Times of India, The
Telegraph, Hindustan Times, ABP, Ei Samay, Ebala, khobor365
Digital/TV – official website, social media (facebook, twitter).
• Media Plan – Press Release, blogs, travel & tourism events,
Newsletters, articles, tourism seminars.
Why Visit Bengal?
• “Banglar mati, banglar jol”, West Bengal is one of the most
culturally and ethnically diverse states of India. The culture of West
Bengal is considered to be one of the richest cultures in India.
• Over the years, the culture of West Bengal has emerged as the
perfect blend of modernity and traditions. The sanctity of Hooghly,
the beauty of Eastern Himalayas, the diversity of Sundarbans, the
forest of Dooars and the freshness of the Tea Gardens, all blend
together to constitute what we call the unique culture of West
• Bengali culture also has its root in Bengali music, Bengali cinema
and Bengali literature. The delicious Bengali cuisine also forms an
important constituent of the state's cultural heritage.
• 'What Bengal thinks today, Rest of the India will think tomorrow'.
Bengal is the land of Rabindranath Tagore, Subash Chandra Bose,
Vidyasagar & many others.
• Bengalis reflect a mixture of traditional values and modern
traditions. They have deep affinity towards art, craft and music and
mainly believe in socialism.
• Bengali people are considered to be great foodies and the
appreciators of good taste. The staple Bengali food comprises of
rice and fish.
• During the British colonial era from 1700–1912, Kolkata enjoyed
the privilege of being the capital of British India & is therefore also
known as the ‘British Capital of India’.
• People of every religion lives in West Bengal, from Hindus to
Muslims to Christians.
• Kolkata is also known as the ‘Mecca of Indian football’ & both
Mohun Bagan – East Bengal belongs to the city.
• Some prominent luminaries born in Bengal are Raja Rammohun
Ray, Iswarchandra Vidyasagar, Bankim Chandra Chattopadhyay,
Michael Madhusudan Dutt, Rabindranath Tagore, Kazi Nazrul
Islam, Netaji Subhash Chandra Bose, Sarat Chandra
Chattopadhyay, Tarasankar Bandyopadhyay, Bibhutibhushan
Bandopadhyay, and so on. By the early twentieth century, Kolkata
became the so-called cultural capital of India.
• 5 Noble Laureates from India have worked in West Bengal. The
world famous film director Satyajit Ray, the only Indian to have
won an Oscar for Lifetime Achievement, was also born in Kolkata.
• The traditions in terracotta, brassware, shell-craft, ivory carving,
dokra, sholapith, cane and bamboo-craft, handloom, embroidery
and other forms of craftsmanship are carried forward even today.
West Bengal as a Tourist Destination
• West Bengal aims to become a preferred tourism and tourism-
related investment destination by leveraging its unique
geographical setting along with its various tourism destinations.
The Government is also trying to help the tourism sector grow in
• To develop the state into a tourism destination by showing its
unique ecological, historical, cultural, religious, wildlife, sports,
• Tourism will also help in creating employment & the places will
• The aim is to improve the market share of West Bengal in the
tourism sector both nationally & internationally.
• Over the last 3 years West Bengal has witnessed a growth of 17%
in the tourism sector.