Mobile trend & technology

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บรรยายในงานสัมมนาทางวิชาการ miniBizIT แก่นศ.ปริญญาโท สาขาเทคโนโลยีสารสนเทศ ภาควิชาวิศวกรรมคอมพิวเตอร์ คณะวิศวกรรมศาสตร์ มหาวิทยาลัยเกษตรศาสตร์

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Mobile trend & technology

  1. 1. Mobile Trend & Technology<br />
  2. 2. It is not just a phone…<br />Video Player<br />Email<br />Note<br />Music Player<br />News feed<br />Game<br />Weather report<br />Musical <br />Instrument<br />Wallet<br />Social Network<br /> Tool<br />etc….<br />
  3. 3. Worldwide Smartphone Sales to end Users by OS in 2Q11(Thousands of Units)<br />The combined share of iOS and Android in the Smartphone operating system (OS) market doubled to nearly 62% in the second quarter of 2011<br />Gartner expects mobile devices sales to grow around 12% throughout the rest of 2011<br />Speed of innovation defined by internet companies, not hardware/ networks - VisionMobile<br />
  4. 4. 1. Low-cost Android<br />Literally a billion people getting inexpensive, browser-based touchscreen phones over the next few years : Eric Schmidt<br />
  5. 5. 2. App Economy : The next BIG thing<br />Total Active iOS’s Apps (currently available for download) : 466,675  apps Source : 148apps.biz (19/09/11)<br />Forecast : Mobile App Downloads to Top 182 Billion By 2015 <br />Source : IDC (23/09/11)<br />
  6. 6. Everyone wants their own app store<br />Source : Distimo, March 2011 , Vision Mobile <br />
  7. 7. Source : Distimo, July 2011 ,<br />
  8. 8. Source : Distimo, July 2011 ,<br />
  9. 9. 3. The future of convergence is experience roaming <br />Source : VisionMobile<br />
  10. 10. 4. Cloud Computing is the new paradigm for mobile applications<br />
  11. 11.
  12. 12.
  13. 13. 5. Mobile Marketing (Technology Part)<br />Location Based Service (LBS)<br />Near Field Communication (NFC)<br />Augmented Reality (AR)<br />
  14. 14. Mobile Marketing - LBS<br />
  15. 15. Mobile Marketing - AR<br />Augmented Economics - Making money by connecting the physical world with virtual worlds<br />
  16. 16. Mobile Marketing - NFC<br />Out-of-Home Marketing : Advertisers, Retail outlet, TV Networks etc.<br />
  17. 17. 6. Mobile Payment<br />
  18. 18. Vending Machine & Transportation with NFC<br />Mobile POS supports NFC<br />Smart Shopping with NFC<br />
  19. 19. Thank you<br />Twitter : @mimee<br />Email : mimeeja@gmail.com<br />Web : www.thumbsup.in.th<br />Twitter : @thumbsupTH<br />Facebook : facebook.com/thumbsupTH<br />

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