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LeaderLens The Participation Economy December 15, 2010 Twitter hashtag #LeaderLens
Ashley Welch Director, Leadership & Sustainability Interaction Associates
Logisitics Send your questions Questions Twitter hashtag #LeaderLens “ fit in viewer”
Christine Arena CEO, sparkUp Author, High Purpose Company www.christinearena.com
Today’s Conversation <ul><li>What does the “Participation Economy” mean and why do you consider this a meta-trend? </li></...
What does the  “Participation Economy”  mean and why do you consider this a meta-trend? 1
The Participation Economy represents a shift in power, and unprecedented opportunity. The Attention  Economy The Attractio...
 
<ul><li>The participation economy is  more about sharing ideas than making purchases.  When we participate, we join a larg...
 
<ul><li>This is a world of  technology-enabled transparency, openness and two-way dialog  with stakeholders. If you’re not...
 
What does a  strategy  for the “Participation Economy” look like? 2
 
Where Are  You Now? Reactive Proactive Collaborative
What  tools  can leaders and organizations use to better engage stakeholders and innovate? 3
<ul><li>Start by listening and using feedback. </li></ul><ul><li>Engage people inside the organization. </li></ul><ul><li>...
Questions
Ashley Welch Director, Leadership & Sustainability [email_address] Twitter hashtag #leaderlens
WHAT WHO Shannon Horst CEO, Savory Institute Holistic Management January 19, 2011 WHEN
Thank you! Webinar on demand at: interactionassociates.com/ideas
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LeaderLens Christine Arena

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FREE webinar with CSR expert Christine Arena, as part of Interaction Associates' LeaderLens series.

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LeaderLens Christine Arena

  1. 1. LeaderLens The Participation Economy December 15, 2010 Twitter hashtag #LeaderLens
  2. 2. Ashley Welch Director, Leadership & Sustainability Interaction Associates
  3. 3. Logisitics Send your questions Questions Twitter hashtag #LeaderLens “ fit in viewer”
  4. 4. Christine Arena CEO, sparkUp Author, High Purpose Company www.christinearena.com
  5. 5. Today’s Conversation <ul><li>What does the “Participation Economy” mean and why do you consider this a meta-trend? </li></ul><ul><li>What does a strategy for the “Participation Economy” look like? </li></ul><ul><li>What tools can leaders and organizations use to better engage stakeholders and innovate? </li></ul>
  6. 6. What does the “Participation Economy” mean and why do you consider this a meta-trend? 1
  7. 7. The Participation Economy represents a shift in power, and unprecedented opportunity. The Attention Economy The Attraction Economy The Participation Economy 1950 - 1989 1990 - 2005 2006 - Today
  8. 9. <ul><li>The participation economy is more about sharing ideas than making purchases. When we participate, we join a larger community around an idea. That social dynamic is fluid and natural and it’s a hotbed of innovation. More and more, we will see that the best ideas, products and services create an opportunity for participation. </li></ul><ul><li>Kevin Roberts, CEO of Saatchi & Saatchi Worldwide </li></ul>
  9. 11. <ul><li>This is a world of technology-enabled transparency, openness and two-way dialog with stakeholders. If you’re not willing to engage, if you can’t tolerate a world where you’re sharing information and getting inputs from lots of different people, then you’d better find a new profession. </li></ul><ul><li>Jeffrey Immelt, CEO of GE </li></ul>
  10. 13. What does a strategy for the “Participation Economy” look like? 2
  11. 15. Where Are You Now? Reactive Proactive Collaborative
  12. 16. What tools can leaders and organizations use to better engage stakeholders and innovate? 3
  13. 17. <ul><li>Start by listening and using feedback. </li></ul><ul><li>Engage people inside the organization. </li></ul><ul><li>Develop products with consumers, not for them. </li></ul><ul><li>Focus on creating a better experience. </li></ul>sparkUp
  14. 18. Questions
  15. 19. Ashley Welch Director, Leadership & Sustainability [email_address] Twitter hashtag #leaderlens
  16. 20. WHAT WHO Shannon Horst CEO, Savory Institute Holistic Management January 19, 2011 WHEN
  17. 21. Thank you! Webinar on demand at: interactionassociates.com/ideas

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