Collaboration spark plug-innovation

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How can you overcome barriers to innovation? This webcast from Interaction Associates shows how.

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Collaboration spark plug-innovation

  1. 1. The Spark Plug toInnovationA 60-minute Interactive Webinar © Interaction Associates 1
  2. 2. Housekeeping
  3. 3. Today’s Learning Leaders Senior Consultant Justin Jones Denver, Co © Interaction Associates 3
  4. 4. Collaborative leadershipexperts with over fourdecades of experiencedeveloping people at alllevels of an organization toshare in the responsibilityfor achieving extraordinarybusiness results © Interaction Associates 4
  5. 5. To learn some practical methods andPurpose of tools for turning interesting ideas into useful ideas, and sparking greaterthis Webinar in your organization © Interaction Associates 5
  6. 6. A Few of the Questions We’ll Answer Today• What does innovation mean?• How might we move from incremental thinking to innovative thinking?• What prevents organizations from taking advantage of people’s ideas?• How can I help my team collaborate to innovate? © Interaction Associates 6
  7. 7. How do you define innovation?Please enter your answer in the chat box. © Interaction Associates 7
  8. 8. Innovation is creativityput to productive use. © Interaction Associates 8
  9. 9. Innovation Is/Is Not Is About… Is Not About…How to tap into your creativity and the How to assess your creativecreativity of others ability or that of others © Interaction Associates 9
  10. 10. Innovation Is/Is Not Is About… Is Not About…A repeatable, manageable process “Eureka!” moments © Interaction Associates 10
  11. 11. Innovation Is/Is Not Is About… Is Not About…Practical tools that can be used in any How to overhaul your organizationalenvironment or culture environment or culture to enhance innovation © Interaction Associates 11
  12. 12. Innovation Is/Is Not Is About… Is Not About…• How to tap into your creativity • How to assess your creative ability or and the creativity of others that of others• Practical tools that can be used • How to overhaul your organizational in any environment or culture environment or culture to enhance innovation• A repeatable, manageable process • “Eureka!” moments © Interaction Associates 12
  13. 13. Types of InnovationProductProcessService orExperience © Interaction Associates 13
  14. 14. © Interaction Associates 14
  15. 15. How might we think more innovatively? Desirability Feasibility ViabilityDr. Roger Martin, Rotman School of Management, University of Toronto © Interaction Associates 15
  16. 16. Poll: Which is your org’s leading frameof thinking for new ideas? Desirability Feasibility Viability © Interaction Associates 16
  17. 17. Reference Tim Brown “Change by Design” IDEO (Harper Collins, 2009), Eric von Hippel, Profess and Head of Innovation andEntrepreneurship group at the MIT Sloan School of Managemtent. “Democratizing Innovation” MIT Press 2005). © Interaction Associates 17
  18. 18. Desirability:Focus on What Users Care About © Interaction Associates 18
  19. 19. © Interaction Associates 19
  20. 20. How can desirability yield innovativelearnings? “I know! Well cross a spoon and a fork and call it a spork!” © Interaction Associates 20
  21. 21. Extreme Users © Interaction Associates 21
  22. 22. IQ Test:What doyou see? © Interaction Associates 22
  23. 23. Do not adjust your set! © Interaction Associates 23
  24. 24. SuccessStory © Interaction Associates 24
  25. 25. Summary: Strategies• Use integrative thinking, but start with desirability• Let go of any solutions you already have in mind (and you know who you are!)  Open yourself to learn something new in order to design something beyond incremental• Use ethnographic techniques, look to Extreme Users and notice what surprises you, as well as what people care about © Interaction Associates 25
  26. 26. Creativity put to productive useRemember:What is Part DeuxInnovation? We’ll identify strategies to help keep your good ideas alive © Interaction Associates 26
  27. 27. So what is the problem?Organizations do not suffer from …organizations suffer fromhaving too few ideas… © Interaction Associates 27
  28. 28. © Interaction Associates 28
  29. 29. So you’ve got a great idea:Would people in your organization most likely: A) Prepare a business case proving the features/benefits of the idea B) Invest in a prototype and conduct market testing C) Just start playing with your idea, yesterday! Butterant © Interaction Associates 29
  30. 30. Once we have a great idea… © Interaction Associates 30
  31. 31. Experiment withyour ideas © Interaction Associates 31
  32. 32. © Interaction Associates 32
  33. 33. Back to Butterant © Interaction Associates 33
  34. 34. Back to Butterant © Interaction Associates 34
  35. 35. Summary: Techniques to build support foryour ideas1. Experiment quickly to evolve your idea and build momentum.2. Remember: low-cost, quick-and-easy, generative—that’s how you innovate a better mousetrap that survives the rigors of implementation3. Design experiments in desirability and later build feasibility and viability considerations © Interaction Associates 35
  36. 36. © Interaction Associates 36
  37. 37. Extreme Users!Remember:Who should Part 3we learn We’ll practice somefrom for collaborative skills thatinnovative stimulate creativity andinsights? innovation. © Interaction Associates 37
  38. 38. That’s where Collaboration fits in…• Collaboration is the process of working together to solve problems, ▸ create options, ▸ make decisions, ▸ and implement in a coordinated way.• If you get a better handle on the way you collaborate, you’ll take a big step forward in the way you innovate. © Interaction Associates 38
  39. 39. What are themost typicalcategories ofstakeholdersyou consider? © Interaction Associates 39
  40. 40. Stakeholder Strategy• A key stakeholder is any person (or group of people) who: ▸ Has power/influence ▸ Can implement or stop your idea ▸ Is responsible for the decision ▸ Have information or expertise ▸ Will be impacted (especially users!) © Interaction Associates 40
  41. 41. Stakeholder Analysis Example © Interaction Associates 41
  42. 42. Open-Narrow-Close © Interaction Associates 42
  43. 43. Brainstorming © Interaction Associates 43
  44. 44. Watch video © Interaction Associates 44
  45. 45. © Interaction Associates 45
  46. 46. Then what? © Interaction Associates 46
  47. 47. INTRODUCTION INSPIR IDEATE » Brainstorm Ideas IMPLEMENT E Select your best idea based on these criteriaINSPIRATIONAL CONNECTED RELEVANTYour idea should be novel, Your idea should meet a Your idea should beexciting, and easy to real need and solve a real relevant to the originalunderstand by someone problem. design challenge.not steeped in the processor the topic. © Interaction Associates 47
  48. 48. Narrow beforeyou close © Interaction Associates 48
  49. 49. Key collaborative skills1. Conduct a thorough stakeholder analysis2. Guide your interactions, balancing divergence and convergence (Open, Narrow, and Close)3. Lead disciplined brainstorming sessions (get wild, no really)4. Narrow before you close: involve others in letting go of their respective “darlings” so that your best ideas move forward (with stakeholder fingerprints) © Interaction Associates 49
  50. 50. In summary:3 Methods for Moving beyond Incremental: 1. Use integrative thinking, but start with desirability 2. Let go of any solutions you already have in mind (and you know who you are!)  Open yourself to learn something new in order to design something beyond incremental 3. Use ethnographic techniques, look to Extreme Users and notice what surprises you, as well as what people care about3 Techniques for Keeping Ideas Alive 1. Experiment quickly to evolve your idea and build momentum. 2. Remember: low-cost, quick-and-easy, generative 3. Design experiments in desirability and later build feasibility and viability experiments4 Skills for Collaborating to Innovate 1. Conduct a thorough stakeholder analysis. 2. Guide your interactions, balancing divergence and convergence (Open, Narrow, and Close). 3. Lead disciplined brainstorming sessions. 4. Narrow before you close: involve others in letting go of their respective “darlings” so that your best ideas move forward. © Interaction Associates 50
  51. 51. Bon Voyage andHappy Innovating! © Interaction Associates 51
  52. 52. Q&A Justin Jones jjones@interactionassociates.com Follow us on Twitter: @interactionassociates.com Friend us on Facebook: facebook.com/InteractionAsc Visit our Linked In page: http://www.linkedin.com/company/19977 © Interaction Associates 52

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