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Beyond Social Semantic Web

Beyond Social Semantic Web

  1. 1. Beyond Social Semantic Web Milan Stankovic
  2. 2. “ It gives you a whole new way of looking at a day.”
  3. 5. language: grammar/vocabulary language: intonation, contextual direct fact retrieval logical holistic intuitive emotional moody analytical
  4. 6. language: grammar/vocabulary direct fact retrieval logical analytical
  5. 7. language: grammar/vocabulary direct fact retrieval logical analytical
  6. 8. Social Semantic Web a step on the right
  7. 9. <ul><li>emotions </li></ul><ul><li>moods </li></ul><ul><li>context </li></ul><ul><li>intuition </li></ul><ul><li>creativity </li></ul>What is still neglected?
  8. 10. Elements of Solution <ul><li>further right: emotions </li></ul>
  9. 14. <ul><li>Sally: What are you doing? </li></ul><ul><li>Harry: I’m about to watch </li></ul><ul><li>Harry: And you? </li></ul><ul><li>Sally: I’m going for some with friends. </li></ul><ul><li>… </li></ul>When Harry Met Sally
  10. 15. <ul><li>Sally: What are you doing? </li></ul><ul><li>Harry: I’m about to watch :playing: </li></ul><ul><li>Harry: And you? </li></ul><ul><li>Sally: I’m going for some with friends. </li></ul><ul><li>… </li></ul>When Harry Met Sally Harry Sally Sally: What are you doing? Harry: I’m about to watch Harry: And you? Sally: I’m going for some (d) with friends. …
  11. 16. <ul><li>Interoperability problem </li></ul>Smiley Ontology
  12. 17. Semantics of Smileys Underlying Emotion Structure Visual Appearance Affect, Mood, Emotion, … Faces, Objects, Actions, … Colors, Dynamics
  13. 18. Motivation Chain <ul><li><rdf:RDF> </li></ul><ul><li><rdf:Description rdf:about=&quot;http://example.org/mySmiley&quot;> </li></ul><ul><li><rdf:type rdf:resource=&quot;http://smileyontology.com/Smiley&quot;/> </li></ul><ul><li>… </li></ul>create semantics use for Advanced Scenarios to adapt interaction
  14. 19. Advanced Scenarios: Emotional Search happy sad April May June RWW: Twitter Worm Could Take Over Your Computer (in Theory) RWW: Salesforce.com Integrates Twitter http://semanticweb.org/wiki/SSLD2009 RWW: Cartoon: Alter-ego http://foaf.me/ http://www.thebrain.com/ http://sioc-project.org/ http://milstan.net
  15. 20. Advanced Scenarios: Adapted Choice <ul><li>breadth-first mind vs. depth-first mind </li></ul>negative affect narrow taught process narrow focus positive affect multiple alternatives search adjacent creative imaginative
  16. 21. many more ideas <ul><li>based on: </li></ul><ul><ul><ul><li>actions that smileys perform </li></ul></ul></ul><ul><ul><ul><li>objects they carry </li></ul></ul></ul>
  17. 22. How does it all fit together? OPO SIOC Smiley Ontology presence, context content emotion, affect, context
  18. 23. More Information http://www.smileyontology.com/ http://goodoldai.org/
  19. 24. ?

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