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The Power of Story


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Why your company needs a good story and how video can help you tell it.

Published in: Business, Technology
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The Power of Story

  1. 1. The Power of StoryWhy your company needs a good story and how video can help you tell it.
  2. 2. People like Stories. Tell Yours You don’t have to look like me to be good story teller…
  3. 3. A good story is good business“A company without a story is usually acompany without a strategy.”Ben Horowitz, entrepreneur and investor What’s Umm… your story?
  4. 4. Get to the narrative of why your company matters Tell the story of:  Why you do what you do  Why invest  Why work here  Why buy the product
  5. 5. Don’t be a boreGo beyond your corporate data
  6. 6. Get personalTap into your authentic story of identity  align the organization  build a culture  raise funds  inspire your stakeholders
  7. 7. Why Video?“A minute of video is worth 1.8 million words”Dr. James McQuivey, Forrester Research. (January 2009)
  8. 8. Why Video? Video is 53 times more likely than text to appear on theVideo is expected of you. front page of a Google search. (Forrester) Video is one of the most popular and fastest- Video is no longer “frill”. It’s growing content types essential. shared across the Web today.
  9. 9. Video can help you..  Establish trust  Increase brand identification  Drive SEO  Become more accessible
  10. 10. Consider this…. Every minute, 60 hours of video are uploaded to YouTube Almost 70% of all organic search requests are answered with a list of videos. - Searchmetrics’s-new-in-videos-images-maps-and-shopping/
  11. 11. Here’s your audienceShouldn’t they be watching videos from your company?
  12. 12. Let us helpMilsal + McCaull would be delighted to help you: Tap into your authentic story Structure and produce a compelling bespoke video Get your video well optimized and highly visibleSet up a consultation with our content team.