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On Brand: A Branding Talk for Women Who Code, Boston

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In this talk, I explore the relationship between a "brand" and a "visual identity." I also share lessons learned in regards to developing visual identities that can be adopted throughout an organization and adaptable across print and digital platforms.

Published in: Design
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On Brand: A Branding Talk for Women Who Code, Boston

  1. 1. On Brand Talk by Melissa Hines Women Who Code: Boston, November 2017
  2. 2. Hi, I’m Melissa. Melissa Hines • melissahines.co
  3. 3. Melissa Hines • melissahines.co
  4. 4. BEYONCÉ Melissa Hines • melissahines.co
  5. 5. + + = Beyoncé’s Brand Beyoncé Says Beyoncé Does Consumer Experience Queen Bey SLAY ALL DAYQueen Bey Melissa Hines • melissahines.co
  6. 6. A visual identity is a strategic representation of an organization’s or company’s mission and services. It is used to engage and communicate with an intended audience. Melissa Hines • melissahines.co
  7. 7. Melissa Hines • melissahines.co
  8. 8. Melissa Hines • melissahines.co
  9. 9. Melissa Hines • melissahines.co
  10. 10. Melissa Hines • melissahines.co
  11. 11. Melissa Hines • melissahines.co
  12. 12. Melissa Hines • melissahines.co
  13. 13. Visual identity life cycle Melissa Hines • melissahines.co
  14. 14. Visual identity life cycle Melissa Hines • melissahines.co
  15. 15. Visual identity life cycle Melissa Hines • melissahines.co
  16. 16. Melissa Hines • melissahines.co
  17. 17. Constraints are your friends. Melissa Hines • melissahines.co
  18. 18. Visual identity life cycle Melissa Hines • melissahines.co
  19. 19. Visual identity life cycle Melissa Hines • melissahines.co
  20. 20. Visual identity life cycle Melissa Hines • melissahines.co
  21. 21. Be bold. Melissa Hines • melissahines.co
  22. 22. Melissa Hines • melissahines.co
  23. 23. Melissa Hines • melissahines.co
  24. 24. Visual identity life cycle Melissa Hines • melissahines.co
  25. 25. Be specific about the kinds of feedback you want. Melissa Hines • melissahines.co
  26. 26. Visual identity life cycle Melissa Hines • melissahines.co
  27. 27. Visual identity life cycle Melissa Hines • melissahines.co
  28. 28. Visual identity life cycle Melissa Hines • melissahines.co
  29. 29. Visual identities don’t protect themselves. Melissa Hines • melissahines.co
  30. 30. Melissa Hines • melissahines.co

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