Throughout the making and developing of my products, Iconstantly gained audience feedback in order to get anoutside opinion of my work. My audience consisted mainlyof my fellow classmates and teachers which was greatbecause they were aware of what I needed to be achieving.However at the beginning of my course I was not taking onboard what people were suggesting to me due to the factthat I was wrapped up in my own ideas and designs. Istarted out with an actor that perhaps didn’t fit thecharacter in the song and was told this when I first startedto produce my tasks. Moreover because I had a plan, andthis actor was convenient and easy to meet up with to film,I ignored these suggestions of a change of character andlearnt later to regret this idea. I later realised that the actorI had chosen did not fit with the feel of the song anddecided to change the actor to someone with more of a‘scruffy’ look. I learnt from this that audience feedbackwas important and very relevant to what I was doing dueto the fact that I was supposed to be creating a musicvideo and ancillary tasks to please a target audience.
After this, I then took a lot of notice of the feedback I wasgetting from people and tried my best to incorporate theirideas into my work. When I was initially getting my ideastogether, we had a session in class where we shared ourthoughts on what storyline we were going for and whatideas had come to mind from simply listening to the track.I had come up with the ideas to include nightmare shotsand the slow, glum shots to suit the music and to almostportray the unhappiness in someones life. My classmatesagreed with my ideas and added that they would include astory line including a troubled man who had lost his way inlife or lost the one he loves.
Their ideas inspiredme and it was goodto get ideas fromfresh ears and hearwhat they would dowith the track. Thisinitial feedbackgatheringencouraged me togain more audiencefeedback as othersmay have ideas thatwould work reallywell in my video thatI had simply notcome up with.
I then continued with the tasks I had and carried onproducing ideas for my music video, digipack andmagazine advert. I did this until I got stuck and bored ofthe ideas I had. This was when I realized that audiencefeedback was what I needed to gain support andappreciation of my ideas or to gain other ideas andimprovements to the ones I had already. I had an issuewith the clothing ideas I had for the actor and thereforeapproached my peers for feedback on what they thought.Alice said she saw the actor with ginger hair and wearingno shoes. Emma, saw a bold character wearing a checkedshirt with the top button done up. I also got feedback frommy teacher who said that he thinks the character shouldbe messy and dirty and wear plain, dark clothes.
All of these comments helped mewith my ideas and I then decidedthat I preferred the ideas of mycharacter being ‘messy and dirty’wearing boring and plain darkclothes. I also got feedback frommy teacher about the photoshootthat I had done purely to give meconfidence that what I was doingwas correct and he could see thetrail of ideas that I had beengetting. I was pleased toacknowledge that he agreed withthe angles of the photos I hadtaken and he also said that theposes I had put my actor in alsoconnoted the correct message ofsadness and depression.
I then gained feedback on the song and artist names. I hadcome up with ideas that I thought suited the song andartist, however, I was struggling to narrow my decisiondown to one choice. I got feedback from students thatwere interested in alternative rock music as I thought theywould have more of an idea about what kind of namescome up in the genre. I didn’t want the names to be toofancy or ‘pop’ as this wouldn’t display my artist in thecorrect light. I approached my teacher once again as hehas experience in alternative rock and I also got feedbackfrom George and Georgie, two people who are familiarwith the genre of my track.
I then gained feedback on the songand artist names. I had come upwith ideas that I thought suited thesong and artist, however, I wasstruggling to narrow my decisiondown to one choice. I got feedbackfrom students that were interestedin alternative rock music as Ithought they would have more of anidea about what kind of namescome up in the genre. I didn’t wantthe names to be too fancy or ‘pop’as this wouldn’t display my artist inthe correct light. I approached myteacher once again as he hasexperience in alternative rock and Ialso got feedback from George andGeorgie, two people who arefamiliar with the genre of my track.
I showed them a list of the names Ihad come up with and asked them todecide which ones they thought wentbest. It was evident that ‘bad dreams’was the preferred name for the trackand ‘unconscious living’ was thefavourite for the name of the album.Moreover none of the artist namesappealed to my audience and Itherefore researched ‘UK male names’on google to give me some inspiration.I liked the short name of ‘Dan Lowe’ that I had come up withand this therefore changed to ‘Rob Young’ which my peers allagreed with. I used ‘Unconscious Living’ for the album namethat has been suggested to me by my teacher and Georgie,however I was not happy with ‘Bad Dreams’ as the track nameas it was too similar to the song.
I later found out that this was the actual name for the songwhich also put me off. I wanted something different andtherefore discussed again with Georgie what she thoughtof ‘The Bad in Me’. She liked this as it related to the songas well as the album and artist name. It was good to beable to discuss with her what name to use as she isfamiliar with the genre and has a relevant opinion. Georgie
I then got feedback from my classmates on the magazine advert. Iwas able to produce a range of ideas, however I needed some fresheyes to help me distinguish the good designs and the ones thatwere not as relevant. My classmates best liked the designs with thecharacter in the bottom left hand corner of the page. Therefore, Ishowed them a page of these designs with different text coloursand also ones without the record label and ones with. I then askedthem which ones most appealed to them and Isaac and Emma bothsaid that they preferred the designs with the record label whichthen encouraged me to produce more designs with this included. Ithen came up with two designs and again approached classmatesfor them to make a vote on which hone they liked best. I generallylike both designs and therefore this feedback was necessary for meto be able to choose a final design. There was a vote on the twofinal designs and there was a distinct favourite as one design got 6votes and the other got only 1. I was happy with the design thatwas the favourite and therefore continued with this as my finalmagazine advert design.
There was a session again inclass where we were able toshow our ancillary tasks to ourclassmates to get their opinionson them. When I showed myfinished poster the feedback Igot was very positive andencouraging: "I like thecontinuity of the red with thestars at the top and the recordlabel at the bottom, it workswell“ - Alice"The space in the middle isgood, it demonstrates a rule ofthirds and constructs a heavyfeel“ - Emma"I can see that it is alternativerock“ - Isaac
I also got the same level of feedback for my digipack frommy classmates and friends who are interested inalternative rock which was very helpful. I made a lot ofdecisions for the digipack based on the ideas that I hadgot from the audience of my magazine ad. This workedreally well as by this time, everyone was very focussed ontheir work and had little time to view my ideas as Ideveloped them. I realized that feedback for the finaldesigns was what I needed as I found it difficult to makefinal decisions on what ideas to use and what designsshould be used for the final product.
This audience feedback was also present through thedevelopment of my music video. I commonly got my friends totake a look at what I was doing and allowed them to commenton what they thought would improve it. I think that audiencefeedback is crucial due to the fact that I designed a music videoin order to please viewers and encourage them to watch andbuy my products. If I had not included this feedback, I wouldhave simply made my product to please myself and there maynot be any elements of the correct genre due to the fact that Iwas not familiar with it. A final recording of my classmates wasmade of them watching and commenting on my finished musicvideo. There were a lot of compliments on things they thoughtworked really well and praised me for and there were alsopoints they made about what I could have done to make itbetter. This was brilliant as it gave me a huge confidence boostthat my music video was decent enough for them to enjoy astowards the end of producing it, I started to get bored and tiredof it.
To conclude, I learned a lot from my audiencefeedback and the points I have made in my answer demonstrate this.