Access 20-28 yr Old Demographic With College Underground Radio


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Direct access to the 20-28 year old demographic by sponsoring or advertising with College Underground Radio.

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  • With subscription licenses you will be selling directly to universities and colleges. You will be calling on career centers and offering one or more year subscription licenses whereby their students can access the system from their dorm rooms and career centers. Less than 20% of universities polled have a video training system to find jobs. However, the majority plan to add this tool within the next couple of years. T
  • Access 20-28 yr Old Demographic With College Underground Radio

    1. 1. We are waiting for you…
    2. 2. The College Underground Radio is: <ul><li>The #1 Internet Station ages 20-28 </li></ul><ul><li>13,000 unique and loyal monthly listeners, and </li></ul><ul><li>growing 26% per month </li></ul><ul><li>The only station that let’s members select their </li></ul><ul><li>songs </li></ul><ul><li>Live to you 24/7 in a continuous, consistent format. </li></ul>
    3. 3. We are different because: <ul><li>Our prime age target is A21-28, a sought after demo and the “adult” side of A18-29 </li></ul><ul><li>Programming is request based, pushing </li></ul><ul><li>listeners to be interactive with the website. </li></ul><ul><li>Variety of music as large as the audience base. </li></ul><ul><li>Ever changing program content with little replay. </li></ul>
    4. 4. The Demographic: <ul><li>With a target A21-28 demographic, we address: </li></ul><ul><li>Millenials/Gen Y mainly college students/grads, </li></ul><ul><li>Entry level market spending levels of $350 Billion, </li></ul><ul><li>Heavy personal use consumers </li></ul><ul><li>Impulse buyers with high social interaction tendencies </li></ul>
    5. 5. Website Visitors & Listeners
    6. 6. Website Traffic Over 13,000 uniques interact with College Underground Radio each month. Visitor traffic is increasing each month by 64%. College Underground Radio listeners/visitors are located in every state of the Union The site traffic is split evenly urban and rural Website Visitors are averaging 4+ page views per visit. Approximately 60% of our visitors are returning visitors each month.
    7. 7. College Underground Radio Listeners & Visitors Social networks have fundamentally shifted the way the corporate world speaks to Gen Y.  College Underground Radio’s “millenials” are more self-empowered and more engaged with friends “online” than ever before We believe and research supports that they trust the recommendation of their friends over traditional advertising.
    8. 8. <ul><li>64% have over 1,000 contacts/online friends </li></ul><ul><li>73% have read a blog </li></ul><ul><li>96% regularly participate in a social network. </li></ul><ul><li>55% have uploaded their own photos </li></ul><ul><li>83% regularly watch video clips </li></ul><ul><li>39% subscribe to RSS feeds </li></ul><ul><li>45% created their own blog </li></ul><ul><li>OTHER: rich media consumers, are online more than watch tv or listen to the radio, etc. </li></ul><ul><li>57% have joined a social network </li></ul>Our Listeners
    9. 9. Put your eggs all in one basket - <ul><li>College Underground Radio wants to partner with you as we grow our A21-28 core demographic. </li></ul><ul><li>As our partner, we offer you our: </li></ul><ul><li>Online Radio </li></ul><ul><li>Social Media </li></ul><ul><li>Websites </li></ul><ul><li>Special Sponsor areas </li></ul><ul><ul><ul><li>Events/Concerts </li></ul></ul></ul><ul><li>All in one convenient and inclusive package. </li></ul>
    10. 10. “ Discover” Using the American Idol concept we bring you “Discover”, an amazingly popular vehicle for our listeners. As “judges” they discover new artists before they become mainstream. Each month up to 6 bands compete for votes from our listeners with the winner receiving 3 of their tracks in the following month’s playlist rotation. All levels of “partnership” are available.
    11. 11. “ Featured Artist” “Featured Artist” is a monthly segment where we expose listeners to one special artist. Around that, we: Highlight the music Run frequent Interviews and Chat Rooms Develop Rich Media Blog and Bulletin Boards Flood social
    12. 12. “ The Underground” We take advantage of the “program-mercial” format: We introduce the listener to an artist in a twenty minute infomercial that includes: three to four cuts of the artist, wraparounds about the act and an interview with the band. Within the program there will be information for the listener to find the band’s website, My Space, Face Book or where to purchase their music or merchandise. The program will run five times a week all in times of peak listenership.
    13. 13. Other Promotional Avenues: Under Development Viral marketing opportunities and social media links. Weekly 15 minute music news show Friday Night Concerts, a weekly concert streamed to colleges across the USA. Tours, live performances and local promotions A constant linkage through our e-services that links your product or service to artists or programs. ..and if you have something you want to try, we are all ears and flexible enough to pull it off.
    14. 14. Marketing <ul><li>College Underground Radio markets virally. </li></ul><ul><li>We are adding “General Managers, Talent Scouts and </li></ul><ul><li>Music Editors” both nationally and internationally. They: </li></ul><ul><ul><li>promote and grow the concept, </li></ul></ul><ul><ul><li>drive traffic to the website and </li></ul></ul><ul><ul><li>discover new artists </li></ul></ul><ul><li>Four local stations have been added in Andalucia, Spain, </li></ul><ul><li>Atlanta Ga., Los Angeles CA., Toronto Canada and more </li></ul><ul><li>are on the way. </li></ul><ul><li>We have ability to localize and regionalize marketing. </li></ul>
    15. 15. Marketing (cont’d) <ul><li>We are using franchise syndication to add localization to the network </li></ul><ul><li>By 4th quarter, 4 additional syndicated/franchised local stations will be added in major cities both nationally and internationally. </li></ul><ul><li>We are putting out a “desktop icon” and “apps” that will connect automatically to the listeners player of choice and eventually link to the listener’s social media accounts and cross link to our social media if desired. </li></ul><ul><li>Our goal is to completely interlink the power that social media has in our demographic with a totally responsive and listener driven Internet Radio Network </li></ul>
    16. 16. The Team Dave Hottle, CPC 27+ years Talent Management, Sales, Franchising and Business experience. Bud Becker 35+ years Music, Marketing, Promotions and Advertising experience John West Cheryl Wyatt Project Manager Rock Music Editor and Talent Scout Rebecca Sanford Melanie Jones Dyan Muller GM – Andalucia, Spain GM – Atlanta, GA. GM – Los Angeles, CA. David Parkinson Plus Various Talent Scouts GM – Toronto, Canada
    17. 17. College Underground Radio is the new combination of Internet listener driven radio programming and social media. We only target A21-28 and promote your brand in environments with nearly unlimited creative potential. Summary:
    18. 18. Contact <ul><li>We are easy to reach. </li></ul><ul><li>For more information and potentials, get in touch: </li></ul><ul><li>Dave Hottle [email_address] </li></ul><ul><li>Or Call: 678-402-7672 </li></ul>