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The future 
of Google 
…and why it’s no longer 
a search company
But that’s not the 
whole picture
Warning!
Data
I HAS CONSPRCY THERY
Where might 
Google get this 
data?
$8 TO $10 BILLION 
BY 2022
$60+ MILLION
$1 BILLION FOR 
180 SATELLITES
80% 
of websites use 
Google Analytics
8.8.8.8 
Google 
DNS service
GOOGLE EXPLORES 
A UNIFIED CMS AND 
PUBLISHER AD 
PLATFORM
DOMAINS SURVEYS DRIVE
$966 MILLION
$500 MILLION
$3.2 BILLION
$555 MILLION
What could 
pull this data 
together?
$400 MILLION
What is Google 
trying to achieve?
“ My vision when we started 
Google 15 years ago was that 
eventually you wouldn’t have 
a search query at all. You’d 
just have information come 
to you as you need it” 
Sergei Brin, Google
GOOGLE’S NEW 
DIRECTOR OF 
ENGINEERING, 
RAY KURZWEIL, 
IS BUILDING YOUR 
‘CYBERNETIC FRIEND’
Google is no longer a 
search company
Google is a 
data platform
“Any sufficiently 
advanced technology 
is indistinguishable 
from magic.” 
Arthur C. Clarke
Why?
Google was a technology 
company funded by advertising. 
Now it’s an advertising 
company that uses technology.
$%!? 
What about clients?
&£#@ 
What about 
our jobs?
Web search
Web search 
Contextual 
search
Search plus 
Your World
Google needs 
to understand 
rather than index
Structured data
$30+ MILLION
Predictions
Content is king Context
Rise in 
businesses based 
on Google data
Foster brand loyalty
Google knows 
more about your 
customers than 
you do
$16,711,000,000 
plus… 
Project 
Loon Domains
It’s already 
happened
Thank y o u… 
www.crafted.co.uk | hello@crafted.co.uk 
London Office: Pill Box, 115 Coventry Road, London E2 6GG. Tel. +44 (0) 20 3393 3852 
Ipswich Studio: 32 Fore Street, Ipswich IP4 1JU. Tel. +44 (0) 1473 213222

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